Tag : YouTube

  • I Have a Video! Now What?

    Posted Jun 27th, 2011 By in Video Marketing, Viral Marketing With | No Comments

    If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! The first video is always the most difficult.

    But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want to succumb to the dreaded “one and done” syndrome, you’ll want to create a strategic marketing plan for using video regularly in your business.

    As with any plan, you must begin with the end in mind. What are your business objectives for video? Is it to grow your list? Build your brand? Drive more web traffic? Enhance your credibility? Your goals will determine your direction.

    If you said “all of the above” to the video goals we just listed, here are some ideas for maintaining your video momentum…

    1. Create an “expert tips” series to share your expertise. Short, 1 – 2 minute “how to” videos are a great way to increase your credibility and expand your influence.

    2. If you’ve got a blog, add a videoblog post every couple of weeks. The search engines love video, and your readers will be treated to a dynamic change of pace from your traditional blog posts. Extra bonus: Video is much more personal and compelling than print alone!

    3. Get some face time. Use a personal video message or video email to go “face to face” with your clients or prospects. Sending a video greeting, birthday wishes or a thank you video have much more impact than yet another regular email. If you want to stand out and be memorable, use video! (more…)

  • Are you ready for the Google Network?

    Posted Apr 22nd, 2011 By in Google With | 2 Comments

    Welcome To the Google Network

    Google TV exists; it is the interactive programming installed on certain models of Sony HDTV televisions and works with various LG products as well. With Google TV, you can search the web, check and send email, and play Internet content directly on your TV. That is seriously cool, and while Apple has it too, but theirs is a little less feature rich. Like much that Google has done in the past, it is a cool project, but it never really captures the public’s imagination; however, this may be about to change. Google is going to be working on some major upgrades to YouTube that could be the beginning of an actual Google Network.

    Your Interactive Past

    Does anyone remember the Time magazine cover story on our interactive future, way back when the Internet was young? Does anyone remember what WebTV was? WebTV was a set top box that connected your television to the Internet. In reality, it was a simple way to access email and some basic, sandboxed, browsing from your TV. While Microsoft bought the company and did nothing with it, a few are still out there, unbelievably, and one is now known as the MSN TV.

    The interactive vision has been around for as long as the Internet has been a part of the public perception, it just never took off. Convergence was the buzzword to describe the future where TV and Internet became the same thing. The person producing the content was the single problem that arose. Companies saw a future in which people would be able to access and share their precious franchises without revenue control, and froze solid. That copyright and infringement issue has kept the Internet on a leash ever since. (more…)

  • Tech-Savvy Job Seeker Tries to Grab Zappos’ Attention with a Social Media Campaign

    Posted Feb 23rd, 2011 By in Social Media With | 9 Comments

    In a recent SmartBrief poll analysis, I mentioned one of the growing trends of the future will be recruiters and staffing firms scouting prospects through social networks. Do job seekers need to get social too because of this shift?

    In today’s competitive job market, job seekers are certainly jumping on the social bandwagon and doing whatever it takes to get the attention of recruiters by launching short-term social media campaigns to set themselves apart from other candidates.

    It is becoming the norm for people to go beyond sending their resume to a company.   Many job seekers are using innovative tactics to capture interest and create buzz.  Some of these tactics include sending video cover letters, uploading video pitches to YouTube, designing creative infographs instead of text resumes, purchasing Facebook social ads, or even tweeting their way into a job.

    A tech-savvy job seeker, Meetu Singhal of Las Vegas took the creative approach and recently launched a social media campaign on Facebook, Twitter, and YouTube to try to obtain a job interview for a social media position at Zappos.

    I was able to get the inside scoop from Meetu.  Let’s see what she had to say:

    1. What is your professional background?

    I have extensive experience in marketing and communication – conventional and online media. With an overall experience of 11 years and the last five years in providing consulting services to U.S. and Canada based start-ups on online marketing, social media marketing, conversational marketing, community building, crowdsourcing, e-commerce, and analytics.

    I have a deep understanding of the latest web technologies and how to leverage such technologies for social commerce is what I bring to the table.

    2. When did you first discover you had a passion for social media?

    In 2006, I was recovering from some health complications and surgery, and I was working from home for a U.S.-based start-up that was engaged in building community for professionals in the Insurance and Finance industries. My duties included setting up virtual conference events, webinars, email marketing, etc.

    After just a few days of working there, I realized that there was a need for doing something that will enable them to generate content collaboratively, and that is when my social media journey began.  I helped the founders launch their online presence by setting set up their community blog, podcasts, etc.  As you know in 2006, not too many people knew how to set up a blog or how to engage a community for that matter.

    Later, I was a part of creating an online community for thought leaders, which can now be seen at www.33voices.com. (more…)

  • How the Social Web Impressively Impacted Egypt’s Historic Triumph

    Posted Feb 13th, 2011 By in Social Media With | 2 Comments

    After several decades of authoritarian rule, the courageous people of Egypt finally spoke loud and clear that they will no longer go on without ending the suffering of their country. For several weeks, the world watched online and offline while a groundswell of fearless protestors fought for freedom and democracy, achieving one of the greatest historic victories – the fall of the Egyptian president, Hosni Mubarak, and hopefully the termination of brutality and anguish.

    Expression of Sentiment After Egypt's VictoryLike the millions of people around the globe who were following this powerful people’s revolution, I was glued to all the social networking and news sites, restlessly watching the movement. Certainly, I had a special interest in what was happening not only because the social Web was key in all of the events, but also because I have many valued Egyptian friends.  I also vacationed in beautiful Egypt several years ago.

    During my visit, I sadly observed the torment of the hungry children and adults on the streets of Cairo, while Mubarak and his family slept soundly in their palace.  So at last, I was thrilled to see so many enraged Egyptians finally wake up from the fear to fight for the liberty they so longed for and deserved.  Without this new age revolution and the commanding voice of the people, the world would not have known about the 30-year distress that Mubarak caused the people of Egypt.

    Mubarak’s greediness was sucking the blood out of the country by stealing billions of dollars, leaving the people to endure massive unemployment, appallingly low-paying jobs, starvation, homelessness, and wrongful treatment of innocent individuals.

    There is no doubt that full credit goes to the bravery and perseverance of the people for the uprising and for the toppling of their corrupted government.  Although it was the power of the people that forced this selfish egotistical leader out, I was impressed how the Internet, social media and mobile devices played such a significant role in this strong movement.  The use of technology was one of the greatest examples of our increasing interconnected world, and the opportunities we now have to shape the world.

    If it wasn’t for social networking sites like Facebook and Twitter as well as YouTube and Google, the voice of the heated Egyptian people would not have been heard so loudly around the globe.  We also would not have seen the revolution take off as quickly and reach as many people as it did.

    Here are just a few ways how the Internet, social media, and mobile impacted Egypt’s historic triumph:

    • Gave the demonstrators the tools they needed to launch the uprising at a newer pace and scale (i.e., Wael Ghonim’s Facebook page and video)
    • Helped easily gather and mobilize the tech-savvy people for protests
    • Enabled the world to share their perspective across different channels and contribute to the news as it happened
    • Allowed journalists to report from the ground and post or tweet in real-time as well as link to their blogs, videos, and photos
    • Enabled journalists to record audio and video through phones when video cameras were taken away by government
    • Made it possible for people to use third-party apps like Hootsuite to post to Facebook and Twitter when they were blocked
    • Facilitated coverage and recognition for Middle Eastern channels like Al Jazeera
    • Assisted in popularizing the emergence of content and news curation
    • Proved that authoritarian leaders may no longer have control of media and events
    • Frightened a tyrant enough to cause his regime to suppress access to the Internet and mobile phones
    • And, thanks to Google and Twitter for creating Speak2Tweet, which helped make it possible for the Egyptian people to continue tweeting by enabling them to dial a phone number and leave a voice mail that was posted to Twitter.

    Of course technology did not make the revolution, but it did have a vital function.  Again, it was energy of the people online and offline that created a momentous change. Congratulations to all Egyptians around the world.  You made the world proud and proved that “Yes we can!”  I am looking forward to seeing transformation and visiting the new Egypt soon!

    What do you think of the innovative use of social media I described above? How do you think the use of technology during this event will impact future significant events?

  • An Infograph – 20 Fascinating Facts About YouTube

    Posted Jul 19th, 2010 By in Social Media, Video Marketing, Viral Marketing, YouTube With | 1 Comment

    Infograph by GO-Gulf.com – Dubai Web Design Company

    20 Interesting Facts about Youtube

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