Tag Archives: Website

A growing number of consumers turn to the internet on a daily basis. Most of them have it in their pockets via a mobile phone. Whether blogging for the sake of providing a place where readers can learn or discuss something, or to let people know what your store has to offer, having a web presence is now a necessity for most businesses. Consider five ways to increase traffic to your site:

Search engine optimization
Search engine optimization (SEO) is the practice of writing content that is optimally placed in the rankings of search engines. This is accomplished through the use of keywords. A keyword is the prompt used to find information about a topic. Keywords should be strategically placed within the text as they serve the purpose of the article. Some web hosting services offer user-friendly keyword density tools. ...continue reading

Today's business world is largely driven by sophisticated technology. Even the smallest of businesses can offer products and services on an international scale, which has been a boon for business owners. However, many consumers feel that business have lost the human touch, or the ability to relate to customers. Executives who wish to optimize business success should consider humanizing their brands.

Adding a human touch to your business doesn't need to be difficult. You can do so by paying close attention to the messages you send to consumers and to the marketing platforms you use. It also pays to build strong communications and relationships with customers. After all, consumers are more likely to patronize a business when they feel that they are more than just their pocketbooks. Keep the following in mind when working to humanize your brand, no matter how large or how small.

Think Through the Language Used in Marketing Messages

Crafting slogans and marketing messages presents a challenge to any business leader. In an increasingly technologically connected world, it's more important than ever before to make sure that marketing messages are both sophisticated and relatable. In other words, consumers should feel that they can relate to your messages without feeling that content has been dumbed-down.

Making marketing messages more relatable means choosing the right language. Avoid using impersonal pronouns, opting instead to use pronouns such as she, he, his and her in marketing messages. It's important that the consumer is reflected in advertising. Messages that focus only on products may seem cold. Remember that humans use your products and should be included in your marketing messages.

Evaluate Company Visuals

In addition to thinking through the wording of your marketing messages, you should also think carefully about visuals connected to your company. What sorts of illustrations, photos and videos do you use in connection with your company? Do these videos feature products and services or do they feature consumers? It's important that consumers see themselves reflected in the visuals used by your company.

Of course, most companies have brand-related images that consumers recognize. It's important to retain recognizable logos. However, consider using rich visuals with models or actors who reflect your consumer demographic. Many customers also enjoy seeing videos of a company's executives and employees. Consider posting videos that go behind the scenes of your business on a company blog.

Establish Strong Customer Communication Systems

Any business can use new technologies to stay in touch with customers. Building a profile on a social networking site or establishing a company blog is a great way to put a human face on your business. By creating a profile or blog, you can also attract consumer traffic to your website. You'll be able to draw in consumers and provide them with a way to contact your company.

Remember that it's important to clearly present company contact information on your website and on marketing materials. Consumers will be frustrated if they have no way to contact your business. To make the most of communication with customers, you should also establish a communications tracking system. Make a note of when communications were received from customers and when your company responded. Remember to respond in a personable, friendly tone. Always respond respectfully to your customers and they are sure to fall in love with the human side of your business.

What ways have you added a human touch to YOUR business?

Guest Author:  Dane Cross is a blogger and online marketer who writes extensively about trade show marketing. He is currently writing on behalf of Marler Haley.

 

When you set up your website, blog, and a multitude of social media profiles, you might expect to see a major boost in visitors and/or sales (depending on whether you're running a business or merely promoting a personal agenda in the online arena). But if you don't understand how or why social media can be used to your advantage, you might not see the results you're hoping for. And the first thing you need to know is that these tools must be monitored, analyzed, and adjusted constantly if you want to see consistent results from your social networking efforts. Luckily, there are a number of tools that can help you to do just that. Here are a few tips that will help you to track the performance of your online presence so that you can make the most of your internet experience.

When you first start your journey to expand your online presence and spread your brand, you might think that the trick is to get connected to as many social media outlets as possible. Unfortunately, this is a fallacy that can deliver only heartache. It's not about how many social networks you utilize; it's about choosing the handful that are likely to be most beneficial to your business and then creating a strategy for targeted campaigns that will give you the most bang for your buck (so to speak). After all, you don't want to waste your time on efforts that show no return on investment. And while you can certainly get plenty of advice on how to go about utilizing social media to your advantage (and you definitely don't have to reinvent the wheel here), you'll likely have to go through some amount of trial and error to get to a point where you're seeing consistent results.

This is where tracking tools can be very handy. And you're probably already familiar with some of the most common ones. Perhaps you've noticed that a lot of websites and blogs now provide an entire sidebar worth of buttons that allow users to "like" their posts or pages on Facebook and Google+, as well as Tweet, Digg, or StumbleUpon their content (basically, share with others). You can not only install these on your sites; you can also include tools that allow you to track how often they are clicked. And you can use a variety of social metrics and analytic tools to see how your content is being shared, assess whether or not posts have gone viral, discover which forms of social media are performing the best, and compare across multiple platforms and posts.

The best part is that you can find these tools for nearly any social networking outlets that you are currently using. And you can, of course, utilize comprehensive programs as well, such as Google Analytics. You will still have to do the heavy lifting by putting time and effort into your social networking profiles, providing new and exciting content, communicating with users, and monitoring and analyzing the data produced by your tracking tools. But the addition of metrics could allow you to spot trends, see failures, and of course, operate more efficiently in the online arena, ultimately making the most of the worldwide web.

Sarah Danielson is a contributing writer for GetShared the premier company for all of your social media management needs.