3 Valuable Tips for the Yahoo! and Bing Search Transition

After a partnership agreement was signed exactly one year ago, Yahoo! has finally started testing organic and paid listings from Microsoft Bing this week. Yahoo! states if all goes as planned, users should expect Yahoo!’s organic search results to be powered by Bing around August/September.
The organic search transition will happen automatically. However, if [...]

Marketing to Your Customers, Not Your Ego

Today, I am going to discuss something that I’m sure everyone has seen at least once or twice, and I would hasten to add that probably the majority of marketers have been guilty of it at least in some small way (I’m certainly no exception).
Ego-centric Marketing
It’s not usually done on purpose, but I think businesses [...]

How to Find the Best Web Hosting Service

There are a number of things you should look at when selecting the best web hosting service for your website.  How much you can store and how much can be transferred to visitors are only the beginning.  There is a lot more to think about than that, especially since so many web hosts now offer [...]

7 Simple Ways to Improve Conversion on Your Website

The whole point in having a website is to either generate sales or gain readers, other than that there is no other real value. Blogs want more people to reads their news and general ramblings, whereas retailers, tour operators, car leasers and directories want to generate sales. Making money is a core element in anyone’s [...]

Internal Linking Best Practices to Help Boost Rankings

When putting together a website, it’s important to think about optimizing your internal link structure to make sure it’s as search engine friendly as possible. A lot of the time, the potential of internal linking is overlooked in favor of other SEO factors, focusing mainly on the specific pages and not looking at the website [...]

Ask Mirna: What’s Your Take on Facebook’s Privacy Concerns?

QUESTION:
“Mirna, what’s your take on Facebook these days with the privacy concerns? I didn’t like seeing my FB photo, name, text box pop up online.” — Pam W.
ANSWER:
Good question, Pam!  Several people asked me the same thing, since I did not react much to the changes.
As briefly mentioned to you on Twitter, I think [...]

6 Reasons Why You Need a Business Blog

If you don’t currently have a blog for your business web site, it’s high time you set one up. Even businesses with no writing staff can manage by hiring ghostwriters or inviting guest bloggers. You can also work on posts ahead of time and schedule them to run over time. I schedule a [...]

7 Simple Social Networking Tips for Business

A huge part of business success is networking by meeting people and building relationships.  Many already network for business in the offline world, but now small business owners and entrepreneurs have a huge opportunity to network online through social networking web sites.  For some, social networking is a skill that may take effort.  It truly [...]

Ask Mirna: How Crucial is SEO for an E-Commerce Business?

QUESTION:
“Hi Mirna.  Just how crucial it is for a start up e-commerce business to invest in an SEO campaign, and when would you say is the best time to do that?” — Ali Badruddin
ANSWER:
This is a very common question and most e-commerce business owners fail to budget for (search engine optimization) SEO into [...]

Top 50 Social Media Mistakes Made by Small Businesses

An increasingly number of small businesses (SMBs) are starting to use social media to attract new customers.  A recent Small Business Success Index™ report sponsored by Network Solutions and the University of Maryland’s Smith School of Business shows:
- Social media adoption by small businesses has doubled from 12 percent to 24 percent in the last [...]

5 SEO Scams to Avoid

As a business owner, you know that search engine optimization (SEO) is important. Without it, your website will languish in anonymity. It can be very easy to get obsessed with getting higher rankings and more traffic, something that everyone wants. Unfortunately, there are many unscrupulous people out there who prey on those desires to make [...]

5 Reasons You Should Be Optimizing for Bing

The standard for search engine optimization has been Google for a very long time, but now people are starting to think about another option. Bing has been far more popular than anyone anticipated. Even with Google Caffeine on the horizon, it would be foolish not to take this new up and comer into account when [...]

Google Caffeine: A Desperate Attempt at Competition or Something Worthwhile?

The brand spanking new version of Google Caffeine is about to be launched, but the internet is already buzzing about it. Last week, a developer’s version was released and the testers have been reporting some excellent results. So just what can you expect from this new and improved search engine when it finally makes a [...]

Can Twitter Retain More Users and Businesses?

Twitter, the fast growing social network, has gained a lot of traffic recently – According to Nielsen, nearly 2,000% growth in the U.S. over last year. Approximately 21 million monthly unique visitors and 628 million page views.
Twitter is gaining so much traffic recently. Does this mean that there are more people who better understand how [...]

7 Worst SEO Mistakes

These days, everyone knows that SEO is important to running a successful website, but not everyone is aware of how to implement search engine optimization successfully. Could you be sabotaging your website’s search engine ranking? Read on to find out.
The 7 worst SEO mistakes are:1. Using Flash or JavaScript. It might seem like a great [...]

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