Tag : webinar

  • I Have a Video! Now What?

    Posted Jun 27th, 2011 By in Video Marketing, Viral Marketing With | No Comments

    If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! The first video is always the most difficult.

    But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want to succumb to the dreaded “one and done” syndrome, you’ll want to create a strategic marketing plan for using video regularly in your business.

    As with any plan, you must begin with the end in mind. What are your business objectives for video? Is it to grow your list? Build your brand? Drive more web traffic? Enhance your credibility? Your goals will determine your direction.

    If you said “all of the above” to the video goals we just listed, here are some ideas for maintaining your video momentum…

    1. Create an “expert tips” series to share your expertise. Short, 1 – 2 minute “how to” videos are a great way to increase your credibility and expand your influence.

    2. If you’ve got a blog, add a videoblog post every couple of weeks. The search engines love video, and your readers will be treated to a dynamic change of pace from your traditional blog posts. Extra bonus: Video is much more personal and compelling than print alone!

    3. Get some face time. Use a personal video message or video email to go “face to face” with your clients or prospects. Sending a video greeting, birthday wishes or a thank you video have much more impact than yet another regular email. If you want to stand out and be memorable, use video! (more…)

  • Complimentary UC Irvine Webinars – Learn About Mirna Bard’s Social Media Online Summer Courses

    Posted May 8th, 2011 By in Social Media With | 2 Comments

    It’s that time again! My UC Irvine social media online classes will be starting at the end of June for the summer quarter. I had such a blast with my students last quarter! I had enrollees from large corporations all over the United States, and even a student all the way from Croatia in Central Europe. Who would’ve thought, right?

    UCI Extension will be holding two complimentary webinars this month so you can get some hot tips from me, learn more about my social media courses as well as other courses in the specialized studies program.

    Here is how you can sign up for the complimentary webinars and the courses:

    Developing a Social Media Strategy

    Complimentary Webinar – May 18, 2011, 11:30 am to 12:30 pm Pacific

    To register for the webinar or learn more about other webinars, click here. Recording is now available and will only be up till June 30, so listen to it while you can! http://ht.ly/4Znx2

    9-Week Online Course – June 29 to August 24, 2011 (Wednesdays), 6 to 8 pm Pacific

    To enroll directly into the course, click here. (Update:  As of June 29, 2011, we have 5 seats left; not too late to register!)

    For not-for-profits: “Using Social Media to Make a Difference”

    Complimentary Webinar – May 31, 2011, 11:30 am to 12:30 pm Pacific

    To register for the webinar or learn more about other webinars, click here. Recording is now available and will only be up till June 30, so listen to it while you can! http://ht.ly/57OJp

    4-Week Online Course – June 30 to July 21, 2011 (Thursdays), 6 to 8 pm Pacific

    To enroll directly into the course, click here. (Update:  Registration for this class is no longer available.)

    All sessions will be live through WebEx and will be recorded.

    I hope to have some of you in my classes, and please help spread the word to anyone who you think may benefit from these courses!

     

     

  • Complimentary UC Irvine Webinar – How Non-Profits Can Utilize Social Media?

    Posted Dec 26th, 2010 By in Business, Social Media With | No Comments

    Aside from the Developing a Social Media Strategy course I am teaching at UCI Irvine this winter, I will also be teaching For Not-for-profits: Using Social Media to Make a Difference.

    The class will be held online February 2 – February 23, 2011.  The sessions are scheduled weekly from 7 – 9 pm Pacific.  In this class you will learn how social media is an incredibly powerful tool to create word-of-mouth, connect with constituents, gather support and even raise money. Through social media, non-for-profits have the opportunity to positively affect their organization’s perception, visibility and brand experience by taking part in online and mobile activities.

    To introduce the online class, we will be holding a complimentary webinar on January 12, 2011 (the webinar was re-scheduled).  Now, it will be  January 20, 2011 at 11:30 am – 12:30 pm Pacific. I will be discussing the best practices that are covered in my 4-week class.

    A director from UC Irvine Extension will also provide you with options for financial assistance, career planning resources as well as supply detailed information on the content of the courses within the Social Media Specialized Studies program.

    To register for the complimentary webinar or learn more about other webinars, click here.

    To register for the 4-week class, click here.

    Hope to have some of you in my classes!

  • Complimentary UC Irvine Webinar – Developing a Social Media Strategy

    Posted Nov 30th, 2010 By in Business, Social Media With | 1 Comment

    As many of you know, I’ve been instructing on social media at UC Irvine for the past year.  Due to my frantic travel schedule, most of the classes I teach will be online from now on.  This will also enable UCI to hopefully open the door to more students outside of Orange County.

    My next class, Developing a Social Media Strategy will be held online January 18 – March 15, 2011.  The sessions are scheduled weekly from 7 – 9 pm Pacific.

    To introduce the online class, we will be holding a complimentary webinar on December 15, 2010 at 11:30 am – 12:30 pm Pacific. I will be discussing the best practices that are covered in my 9-week class.

    A director from UC Irvine Extension will also provide you with options for financial assistance, career planning resources as well as supply detailed information on the content of the courses within the Social Media Specialized Studies program.

    To register for the complimentary webinar or learn more about other webinars, click here.

    To register for the 9-week class, click here.

    Hope to have some of you in my classes!

  • 5 Incredible Lead Generation Ideas

    Posted Aug 23rd, 2010 By in Business, Content Marketing, Email Marketing, Internet Marketing With | 6 Comments

    As an expert in your field, you’ve got a ton of really important information in your head. But you’ve got to get it out of your head and into some useful format for lead generation. Information is the heart and soul of marketing, so you’ve got to have some idea about the products you want to develop as part of your overall strategy. Let’s talk about the top five.

    1. White Papers

    “White paper” is the corporate, fancy-pants term for an online article. A white paper usually ranges from two to three pages and stands alone as an item customers or prospects can download. White papers work great as a lead generation tool when you ask prospects to provide their email address in exchange for your valuable”"yet free”"information.

    2. Free Reports

    A free report is like a white paper, just a bit bigger. From a lead generation standpoint, it holds more value than a white paper and is usually several pages long. Free reports are great products to use as an add-on to online purchases. “Buy Product X and receive three Free Reports!” You can also use them like white papers and offer them as free downloads in exchange for contact information.

    3. E-Books

    E-books are the killer product that can create a lead generation bonanza! Like a real book, an e-book is going to be long…at least 50 pages. The fact that it’s a real book makes the perceived value huge. If the copy inviting prospects to download your e-book is well-written and compelling, you can generate several thousand new leads from this one lead generation tool alone.

    4. Audio Reports

    An audio report helps prospects get a feel for what you and your company are all about. It’s a way for prospects to talk to you about doing business without really taking to you. Using audio reports as part of your campaign can boost brand loyalty and help you prospects commit to a sale. If you are well known in your industry – or if you can hire someone who is – you have the power to generate a LOT of leads using audio reports.

    5. Webinars

    No joke. Webinars can drive an endless stream of customers to your business. Like audio reports, they give customers a feed for your company. But webinars go way beyond teaser information. The power-punch of the webinar is that it lets you cover the entire sales pitch AND close the deal. Another bonus is that webinars can be recorded. That lets you leverage your time by making the pitch once and then playing the presentation again and again for new groups of prospects. Talk about a time saver!

    How Does It Work?

    Here’s the way it works, in a nutshell.

    • Develop information products.
    • Make the available on your site in exchange for contact information.
    • Send out an announcement to your email list that also creates a sense of urgency.
    • Put tools in place to track downloads and capture new leads.
    • Follow-up with leads to convert them into customers.

    To check out some real lead generation products, download a free report about Email Marketing 2.0.

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