Tag : web

  • 62 Ecommerce Search Engine Optimization (SEO) Tips & Ideas

    Posted May 16th, 2011 By in Search Engine Optimization (SEO) With | 4 Comments

    One of the reasons I like ecommerce SEO is that there is a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike service businesses or online brochure websites which typically only have a few pages, a catalog of products creates a great opportunity to increase the amount of content and provide relevance for the search engines.

    Here at Best Rank, we spend a lot of time educating clients about optimization and how they can use it to gain a competitive advantage in their marketplace.  Having a specialty in ecommerce, my conversations are often about tips and advice on what online store owners can do to improve their rankings and increase traffic. There are plenty of resources for learning SEO online, but not a lot specific to ecommerce.

    For those interested in getting their hands dirty, I have created a list of 62 Ecommerce Search Engine Optimization Tips & Ideas. Of course there are tips here that apply to non-ecommerce sites as well, but ecommerce SEO does deserve its own list.

    The list is in no particular order. If you have some tips or feedback you want to add, please feel free to comment .

    1. Do a search in Google using site:www.yourdomain.com. This allows you to see what pages of your website are being indexed and how they look. The results should be keyword rich and have call to action for users to click.

    2. Do a site: search in Google for your competitors. While you are looking at your own indexing, look at your competition. Are their search engine results better optimized or better written? Don’t let them win.

    3. Use Google’s Keyword Tool to find keywords. If you have an Adwords account you are probably familiar with Google’s Keyword Tool. If not, you can use Google’s External Keyword Tool Be sure set the match type on [exact] so you are looking at the number of searches for that specific keyword.

    4. Don’t forget text on your homepage. Graphics are attractive and are great for users. Be sure that there is some html text on the homepage as well. If you have to put it near the footer, fine. Just make sure it is somewhere.

    5. Be sure your homepage title uses your 3 most important keywords. I prefer to limit any given page to focus on 3 keywords. Some people like 4 and some people 2. Your homepage optimization is really important to tell the engines what your site is going to focus on. (more…)

  • Excellent Etiquette Suggestions for Maintaining a Professional Image While Communicating Behind the Computer Screen

    Posted Apr 14th, 2011 By in Business, Email Marketing, Social Networking With | 2 Comments

    Some people think just because they are behind the computer, etiquette rules do not apply. But, online image and etiquette are just as important and may make a huge difference with how you build and nurture relationships.

    The Internet can be one of the most ambiguous channels of communication. However, it is also one of the fastest and greatest ways to communicate. Nowadays, many of us find it hard to survive without email or social networking sites.

    Networking online is an art; building mutually long term relationships requires the same quality of professional courtesy and dual respect as any other means of communication. Inner wellness can be expressed in many forms through social networking sites and email.

    Netiquette is a code of ethics for the Internet. Unlike the code of professional conduct of accountants, lawyers or doctors, which is supported by legislation, the code of conduct for the Internet requires high levels of self discipline that is ultimately dependent upon our inner quality. When no one can see what we are doing, what else do we have, but our soul, to keep our decorous behavior?

    The suggestions below are a basis of good universal code of conduct for email and online networking:

    Email

    - Never contain too much personal opinion, emotional elements, cartoons, slogans or jokes when sending formal business email.

    - Learn to use the emoticon chart (below) as they are all appropriate for informal business emails to keep us up to date:

    :> or :-> = Devilish grin
    :] or :-] = Friendly
    :( or :-( = Frowning

    :/ or :-/ = Frustrated 
    :) or :-) = Smiling

    :O or :-O = Surprised
    ;) or ;-) = Winking
    :} or :-} = Wry smile

    - Do not show a humorous character that may be offensive to others as we have no way to support our humor with proper body language or to see if our message is being interpreted correctly. Even self depreciating humor could cause others to see you as a low esteemed person. (more…)

  • 9 Ways to Reduce Scraping and Catch Blog Post Theft

    Posted May 11th, 2010 By in Blogging, Search Engine Optimization (SEO) With | 15 Comments

    Content scraping or theft is when original content is stolen from a blog to republish on another blog or site.  This is considered to be plagiarism or copyright infringement, but since the Web is not completely regulated yet, scraping has become an extremely common problem.  Although, this process can be done manually, normally it is done by automated software programs that allow content to be easily scraped from any blog.

    Blog Post Theft

    Blog Post Theft

    Some people practice scraping to intentionally harm others, but some do not know they are actually creating harm.  If the original content is published on other blogs or websites, it can cause duplicate content issues, especially if the copied content out-ranks the original content in the search engines (See my blog post on duplicate content).

    I have experienced this problem myself in the last few months, and I have let it slide because I know people who copied my posts meant no harm.  Although I appreciate and encourage sharing of content, there are netiquette rules that should be followed (I will cover this topic in a different post). (more…)

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