Tag : tips

  • 5 Unique Ways Non-profits Can Utilize the Social Web

    Posted Jan 31st, 2011 By in Social Media With | 3 Comments

    Summary:In a complimentary UC Irvine webinar to introduce my new online course for not-for-profits, I discussed five unique ways non-profits can utilize social media.   I have listed these below for those of you who missed the webinar.  The 4-week course also starts Wednesday, February 2, 2011.  To register for the course, please visit http://ht.ly/3MWA5.

    social media for non-profits

     

     

    Google Grants is an in-kind donation program that awards non-profit organizations free sponsored ads through Google Adwords.  Sponsored ads through Google are an extremely effective way to drive visitors to a website, blog, or social media platforms.

    Facebook Causes is a unique platform or a tool where members can discuss the issues, share their experiences, post media, and sign petitions.  Causes can choose whether or not to fundraise by selecting a beneficiary organization to receive donations; these donations are automatically delivered monthly by Network for Good.

    YouTube’s Nonprofit Program offers non-profits to deliver their message through non-profit channels and non-profit video pages.  This program provides call-to-action overlay, the option to drive fundraising, increased uploading capacity, posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause as well as the option to embed donate links right in videos.

    Eventbrite for Causes is a program for non-profits who want to manage, promote, and raise money through successful events. Eventbrite is committed to helping non-profits leverage technology and best practices to raise money and build sustainable programs.

    Group Forming on any online platform can be an extremely powerful way to engage constituents.  The Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and Internet users are more likely than others to be active: 80% of Internet users participate in groups, compared with 56% of non-Internet users. Social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.

    Again, I will be teaching UC Irvine Extension’s new distance learning course for not-for-profits, “Using Social Media to Make a Difference.” The 4-week online course will be held February 2 – February 23, 2011, 7-9 pm Pacific. Course registrations are open through February 2 and anyone from around the globe may register. All sessions will be live through WebEx and will be recorded. To register for the course, please visit http://ht.ly/3MWA5.

  • 20 of the Most Favored Social Media Blog Posts of 2010

    Posted Dec 20th, 2010 By in Blogging, Business, Social Media With | 1 Comment

    Here are 20 most read and widely-shared social media blog posts of 2010 on MirnaBard.com. It’s a good time to revisit many of these posts, as they are great reminders when planning for 2011.  Please let me know what your favorite one was in the comments below.

    Thank you for all my supportive readers.  I appreciate you more than you know!

    1. Ask Mirna: What criteria do you suggest people use to select a social media expert?
    2. 7 Signs Your Social Media Consultant is Really an Expert
    3. 15 Categories of Social Media
    4. 21 Twitter Conversation Tips
    5. 99 Favorite Social Media Quotes and Tips
    6. Top 50 Social Media Mistakes Made by Small Businesses
    7. 6 Essential Mindset Shifts for Social Media Success
    8. The 21 Essential C’s of Social Media
    9. How to Write Re-tweetable Tweets in 5 Minutes or Less
    10. 290 Email Spam Trigger Words to Avoid
    11. 4 Steps to Strengthen Your Brand with Social Media
    12. Is Social Media a ‘Get Rich’ Scheme or Competition?
    13. 3 Undeniable Ways to Turn Competitors into Enemies on Social Media Sites
    14. 25 Monitoring Tools That Will Not Cost You a Penny
    15. 11 Key E’s of Social Media
    16. 11 More Key E’s of Social Media
    17. 5 Definite Reasons Why Videos are an Effective Marketing Tool
    18. 7 WordPress Plug-ins to Help You Control Content Scraping
    19. 9 Ways to Reduce Scraping and Catch Blog Post Theft
    20. 7 Simple Social Networking Tips for Business

    Which one of the 20 was your favorite of 2010?

  • Is Social Media a ‘Get Rich’ Scheme or Competition?

    Posted Sep 8th, 2010 By in Social Media, Social Networking, Viral Marketing With | 7 Comments

    Do you want THOUSANDS of friends/followers within days/weeks?

    Please become a liker of my Facebook page because I need to reach 1000 likers!

    Make money FAST using social media…

    Let me show you how I made $100K in one day using social media…

    Learn how to grow followers FAST on Twitter…

    Anyone can make money using Twitter…Learn how NOW!
    Any of these sound familiar? I have lost count of how many of these messages I receive per day. I am sure you have too. Tired of them yet? I know I am!

    If you spend any time on any social media site, you will find that there appears to be a race to see who can have the most friends/followers or who can find the quickest and easiest way to get rich using social media. There are schemes that can help you get thousands of new people to follow you on sites like Twitter.

    There are even sites that sell friends by the thousands. If any of these come across your e-mail or your social media accounts, please IGNORE them. Two words: “Buyer Beware!” And, if you are sending out these messages, please STOP!

    Social media is not for people who want to get rich fast nor is it a competition. There is no short cut to using social media. Social media is another powerful tool to help you build genuine, quality, and long-term relationships. It is NOT about the quantity of friends or likers you have. If you are using social networking sites to increase the visibility of your business, the concept is very simple. Think of it as taking your offline networking online.

    When you are at a networking event, you connect with people and try to build relationships. Then once you establish credibility, you may try to introduce people to your products and services. And, if you have given enough value, you will automatically attract your ideal clients. Well, the same rules apply to social networking. It is truly as simple as that! No need to reinvent the wheel.

    When trying to build your likers and followers on social networking sites, you must think about your target audience and not how many followers you are going to have by the end of the month. For example, imagine you sell steaks. They might be the juiciest, tastiest steaks in the world, but if you try to sell them at a raw food convention where there are thousands of people, guess what? No one will buy! That’s what it’s like when you gather 20,000 people through random methods just to get followers on whatever social network you are targeting. I guarantee that this approach will not get you the results you are looking for and will not increase your business in any shape or form.

    Now, imagine you take these amazing steaks to a meat-lovers convention. Do you think these people might be interested in your food? I bet you’d sell out in no time! Keep this in mind when you are finding followers on Twitter, Facebook, StumbleUpon or any other social network. You need to focus on targeted followers — the ones who appreciate the value you provide and are interested in what you have to offer.

    In summary, social media isn’t a competition to see how popular you are . . . unless that happens to be your sole purpose (But, why would it be?). However, if you are there to increase the visibility of your business, you need to start looking at things differently. Quality follower or likers will make all the difference in your bottom line!

    Follow these 12 social media tips and see the difference it makes in your business:

    1. Have a strategy
    2. Use listening skills
    3. Provide value
    4. Build credibility/rapport
    5. Be genuine/honest
    6. Be conversational
    7. Be interesting/amusing
    8. Be creative (think outside the box)
    9. Be consistent
    10. Use proper etiquette
    11. Be patient
    12. Most importantly, have fun!

    Am I missing any schemes?  Please list any hype that you have seen or received in the comments section below .  This will help educate others and prevent them from making costly mistakes.

  • 99 Favorite Social Media Quotes and Tips

    Posted Apr 6th, 2010 By in Social Media, Social Networking With | 56 Comments

    Hot Social Media Quotes

    Hot Social Media Quotes

    Here are 99 of my favorite social media quotes.  Yes, it is a long post, but it is a fast read, and I am sure you will love every quote!  I would like for us to grow this list together.  Please post any other social media quotes that you absolutely love and want to share with others in the comments below.  BTW, these are in no particular order.  Enjoy!

    1. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Seth’s Blog
    2. “Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” – Dr. Ivan Misner, NY bestselling author & founder of BNI
    3. “The only way to put out a social-media fire is with social-media water.” – Ramon DeLeon, managing partner of six Domino’s stores in Chicago
    4. “Social Media is about sociology and psychology more than technology.” – Brain Solis Principal of FutureWorks
    5. “Think like a publisher, not a marketer.” – David Meerman Scott, DavidMeermanScott.com
    6. “At Twitter, mobile is in our DNA … For us, it’s all about mobile, and it always has been.” – Biz Stone, co-founder of Twitter
    7. “Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman, technomarketer.typepad.com
    8. “Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore, Mashable CEO
    9. “You will make mistakes. If you are sincere about helping the community, the authenticity will show and your mistakes will be forgiven.” – Zia Yusuf, executive vice president for SAP’s global ecosystem and partner group
    10. “There’s no need to re-create everything from scratch … Look at some of the early adopters, see what they’ve done and see if it makes sense for your organization. And then think about what you need to do to customize it.” – Dave Fletcher, Utah chief technology officer
    11. “Whether something brings them joy or pain, when people share and engage in communities, they form bonds and relationships with others who acknowledge their situation.” – Liana Evans, from post on Search Engine Watch
    12. “Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director
    13. “What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.” – David Armano
    14. “Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson, President of Sprinkles Cupcakes president
    15. “More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually.” – Karie Willyerd & Jeanne C. Meister, HarvardBusiness.org
    16. “Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.” – Brian Solis, Principal of FutureWorks
    17. “In some ways, [Facebook] levels the playing field of friendship stratification. In the real world, you have very close friends and then there are those you just say “Hi” to when you pass them on the street.” – Jason Kaufman, research science fellow at Harvard University
    18. “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin, Seth’s Blog
    19. “Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.” – Jeremiah Owyang, Web-Strategist.com
    20. “The secret isn’t growing a huge fan base. We have 100,000 Facebook fans, but those fans have all come to us organically. We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.” – Cam Balzer, vice president of marketing at Threadless (more…)

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