If you want to improve the reputation of your brand and gain more customers, you have to go to where the customers are. This concept may seem simple, but it’s something that many top companies are missing out on when it comes to engaging and creating relationships with new customers who will soon become loyal to their brand.
So where are customers spending the majority of their time today?
On social networks; they use social media to connect with friends, family, and even top brands each and every day. As a B2B company hoping to make valuable connections with other leading brands, it's critical to understand that social media is where the fish are biting.
By making your presence known in the right environment, you can create long-lasting relationships with other companies in social networks to expand the influence of your brand. The following tips will help your B2B company take the plunge into social media waters:
Put effort into profile pages
All profile pages for social media websites will ask you to input your basic information. But if you want to make your brand stand out amongst competition, you need to take it a step further.
For example, on LinkedIn, you’re provided with a perfect opportunity to input detailed information in your company profile that other businesses and professionals can check out to find out more about your brand.
Make sure to use clear descriptions, keywords, and up-to-date information regarding any recognitions and awards your company has recently received. Although a LinkedIn profile may seem unimportant, it’s your calling card when interacting with all other companies through social media.
Start a dialogue
After you have basic profiles set up on Facebook, Twitter, LinkedIn, and possibly Pinterest, you can't just sit back and wait for interested customers to come to you. While that would be nice, it's definitely not the way that branding works.
Instead, this is the time to reach out and start two-way conversations with potential customers. For example, you can use the handy search bar on Twitter to search for specific keywords that relate to your business niche. Once you uncover comments, conversations, and questions on Twitter surrounding those keywords, you can provide expert answers on behalf of your brand that will establish you as a leader in your industry.
To keep the conversation going, make it a point to always respond to questions, comments, and tweets posted to your social media profiles within at least 24 hours.
Become an expert in your industry
To expand on the point above, make sure that you are providing other companies with relevant, helpful information in every conversation you have in social media. Customers and businesses on the Internet all have one thing in common: they’re looking for information.
When your company can become a significant resource of information in social media, you'll quickly stand out as a top brand among competition.
When it comes to leveraging social media to market your B2B business, the time to act is now. Even if you already have a solid off-line and online marketing campaign in place, don't neglect the simple importance of social media marketing to represent your brand and create long-lasting customer relationships.
Guest Author: Sylvia is an online writer who enjoys writing about B2B business trends.