Tag : spamming

  • Incredibly Effective SEO Tips for E-Commerce Sellers

    Posted Jul 2nd, 2011 By in Search Engine Optimization (SEO) With | 4 Comments

    Setting up your online shop for search engine optimization is a crucial part of making it a success. There are certain characteristics of web pages that the search engines view favorably, while there are other characteristics that they do not. Knowing what these are and tailoring your online shop presentation to be viewed favorably will land you higher in organic search results than a site or online shop that has not taken these important points into consideration.

    If you’re just now beginning to set up your online shop, this is the best time of all to review these points. If your online shop is already open, it’s certainly not too late to make some key updates to your website and its item listings.

    A few important points about SEO:

    First, the search engines don’t officially publish a rule book on how they evaluate web pages. However much has been researched and published on what they look for and many characteristics are clear. It’s also important to note that the search engines are constantly updating their algorithms and strategies in a quest to deliver the most relevant, high- quality search results. The points covered here are those that are not likely to change in the near future.

    It’s also important to remember that you are not just setting up your shop and its listings for the search engines, but equally important is for it to be attractive to online shoppers as well. Setting up your shop with both groups in mind is the ideal. (more…)

  • 5 Effective Tips for Avoiding the Email Spam Can

    Posted Sep 6th, 2010 By in Business, Content Marketing, Email Marketing With | 2 Comments

    Email marketing is an incredibly popular marketing strategy–and for good reason. It works! Unfortunately, tougher SPAM filters mean more and more valid messages are winding up in SPAM folders.

    Would you like to guarantee YOUR email campaigns are delivered to the in-box where they belong? Then you absolutely MUST implement these best practices. Because an email in the spam-can is a waste of your precious time and money.

    1. Provide Valuable Content

    Make sure all of your emails are relevant to your contacts. Send you customer and prospects an invitation, a tip or trick of the trade, a coupon, a friendly note, or an offer. Just make sure it’s something they’ll want to receive from you.

    2. DON’T Buy or Rent Lists

    Doing so almost guarantees you’ll be spamming people. Did you collect the names? Did the people ask you for information? Nope? Then it’s SPAM!

    “But where do I get names from?” you might ask. Well, start with what you’ve got, ask for referrals, put banners on sites, use pay-per-click-ads, get people to post about you, use lead generation tools, and use social networking. May sound like a slow start…buy boy does it beat paying fines for breaking SPAM rules.

    3. Double Opt-in Your Contacts

    That basically guarantees you have permission to market to them. Double opting-in requires your contacts to confirm their contact information BEFORE you start you email marketing campaigns. It’s an extra step, and yes, you will lose some of your potential leads. But the odds of being considered a “spammer” go way down!

    4. Clean Your Contact List Every 6-12 Months

    This means you take every contact that you haven’t engaged with somehow – no downloads, no requests, no new opt-ins – and do one of two things. Either delete them from the list or send an email that asks them to confirm their continued interest.

    5. Know the CAN-SPAM Guidelines

    The rules about SPAM regulate your header content, your subject line information, your opt-out requirements, and how you identify yourself. Know the rules so you can keep your money in your pocket.

    For more information about improving your email marketing practices, download a free guide about Email Marketing 2.0.

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