Is Social Media a ‘Get Rich’ Scheme or Competition?

Do you want THOUSANDS of friends/followers within days/weeks?

Please become a liker of my Facebook page because I need to reach 1000 likers!

Make money FAST using social media…

Let me show you how I made $100K in one day using social media…

Learn how to grow followers FAST on Twitter…

Anyone can make [...]

Mirna Bard to Speak on Social Media Strategy in Nuevo Vallarta, Mexico

Residents of Mexico are calling it a “Social Marketing Tsunami,” and I am calling it a well-deserved vacation, haha!  Tweet to be Heard, the international social marketing conference of the season will be held in Nuevo Vallarta, Mexico from October 21 to October 24, 2010.
If you want to learn everything you need to know about [...]

Are You Engaged?

This is a guest post by Dr. Ivan Misner (Bio is below).
In engaged in the conversation, that is! OK, OK . . . now that I have your attention, let me explain.
In my book Truth or Delusion I bring up the point that word-of-mouth marketing is always working, it just may not be working in [...]

Social Media – The Newest Customer Service Tool

This is a guest post by Heidi McCarthy (Bio is below).
Being so ensconced in customer service, I look for every opportunity to praise good service and to offer constructive criticism when warranted.  In that regard, there is no faster, or cathartic, medium in which to speak out than social media.  Companies today do not [...]

Ask Mirna: Are there any sites that offer updates about Facebook, LinkedIn, and Twitter?

QUESTION:
Hi Mirna.  Are there any sites that offer updates about Facebook, LinkedIn, and Twitter? I would like to stay in the loop with new things that come out, etc.  I thought I would pick your brain about some of your favorites. – Dawn P.
ANSWER:
Thank you for the great question Dawn.  As you know there [...]

Case Study: Mompreneur Grows Business by Using Twitter to Build Relationships

“Social networking is still a luxury, and I don’t have time to use it for my business.” Does this sound familiar? This is the most common excuse I receive from entrepreneurs and clients. So, since we all have the same amount of hours in a day, how does Dawn Papandrea-Khan, a mompreneur [...]

Why Audience Engagement Matters with Social Media

Whether you’re just starting out or a seasoned social media pro, it’s important to stay connected to your audience. It’s easy to forget the purpose of being social if you’re too consumed with promoting yourself. Every now and then, we all need a reminder about how important it is to provide value and to be [...]

3 Undeniable Ways to Turn Competitors into Enemies on Social Media Sites

Have you heard the old saying:  “Keep your friends close and your enemies closer?”  This was said by Sun-tzu , Chinese general and military strategist.  This proverb has been applied in business as well, but it seems that many people using social media for business are not following this motto.
Here are three undeniable ways to [...]

3 Major Reasons You Shouldn’t Ignore Competitors on Social Networking Sites

Last month, I ran a poll asking what everyone thought about befriending competitors on social networking sites.  Despite the fact that many businesses fear competitors or malicious copy-cats who watch their every move online, 66% said “Yes,” 26% said “It Depends,” and only 8% said “No” to befriending competitors on social networks.
If you are not [...]

11 More Key E’s of Social Media

Told you I got carried away with all the E’s!  This is a continuation of yesterday’s blog post “11 Key E’s of Social Media.”
The social media E’s are listed below in alphabetical order:
1. Entertainment
A very large of your social media engagement strategy should include entertainment.  The very first step in entertaining your audience is to be a [...]

11 Key E’s of Social Media

A couple of months ago, I wrote a post about the The 21 Essential C’s of Social Media.  Since there are many more elements, I thought it may be fun to discuss  the key E’s of social media.  My friend and technology consultant, Meetu Singhal may call this the vitamin E of social media [...]

Keeping an Open Mind When It Comes to Social Media

Today the online world is atwitter with article after article insisting you must be on Twitter, have a presence on Facebook, and a profile on LinkedIn, not to mention have a blog and a YouTube channel and whatever other social media platforms are currently hot.
What’s the bottom line?  What do you really need to do/have?
Here’s [...]

6 Essential Mindset Shifts for Social Media Success

Some businesses do now understand that adopting social media means changing their mindset on how they do business; however, I am surprised to see how many are still not aware what type of shift needs to take place, or are not willing to make the changes needed to succeed.
On a daily basis, I hear many [...]

Ask Mirna: What’s Your Take on Facebook’s Privacy Concerns?

QUESTION:
“Mirna, what’s your take on Facebook these days with the privacy concerns? I didn’t like seeing my FB photo, name, text box pop up online.” — Pam W.
ANSWER:
Good question, Pam!  Several people asked me the same thing, since I did not react much to the changes.
As briefly mentioned to you on Twitter, I think [...]

Case Study: Chef Zov Karamardian of Orange County Takes On Social Media

Recently, I had the pleasure of connecting on Twitter and Facebook with Chef Zov Karamardian (@Zovs), an award-winning chef, restaurateur and bestselling cookbook author. Chef Zov jumped on the social media bandwagon a few months ago, learning and embracing as much as she can.
As part of her social media strategy, Chef Zov announced the [...]

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