Tag Archives: Social Networking

Anyone attempting to market on Facebook has to rely on engagement if they want to be successful. What you need are fans that return to your page and engage with your brand. This takes building and fostering different relationships with your Facebook audience.

The best social media campaigns on the web are able to leverage Facebook fans and create real relationships. When fans begin looking forward to your content and repeatedly engaging with your page, you can begin moving more and more people into your funnel and ultimately converting more fans into legitimate customers.

Relationship-building is something that’s incredibly important for any type of business out there, no matter where it’s operating. It simply takes on a bigger importance when you’re advertising via Facebook. So as a business, you have to create and maintain relationships through your advertising.

Ways to Gain Meaningful Relationships through Facebook

Become a Real Business

One of the first steps you have to take to ensure that you’re building proper relationships is to create a real Facebook business page. Becoming a legitimate brand is a lot different than being an everyday Facebook user. You’re not just providing material for the fun of it; you’re directly catering to a niche with specific material that’s meant to inform. It can still be entertaining, and in fact it should be. However, you’re after business-customer relationships, and that requires you to first set up a legitimate business presence and not a basic profile.

Work to Keep People Engaged

One of the mysteries you’re going to have to solve is figuring out how to keep people engaged with your brand. If you’re selling antivirus software, for example, you’ll have to reach your niche on their level, providing for them what they need. Videos of your software in action, testimonials, and special features about your product will draw more people in and create more engagement. Each piece of material should provide something for the niche’s benefit, and once they engage with you, be sure to engage back with them.

You should also think about content beyond your actual product. Write about anything that makes your potential customers’ lives easier whether or not it’s exactly what your business is offering. In the antivirus example, this could be guides to minimizing the risk of harm (where you obviously can squeeze your product in if it fits the general topic).

Create Reachable Goals

Another way to work on building meaningful relationships via Facebook is to work in increments. You want to create goals that you’re able to reach. For example: With a new ad you’re launching, set a goal of getting 5% more engagement. Even the best Facebook ads won’t give you incredibly high engagement numbers or allow you to reach all of your fans, and attempting to reach everyone in one push may cause your material to suffer. So work with set, reachable goals in mind.

Focus on Quality Content

Making sure that you post high-quality content is going to help you succeed on every level. First and foremost, quality content is more immediately appreciated by your fans, and once Facebook notices this, your content will be delivered to more news feeds of more of your audience. Quality content also keeps your fans wanting to come back. If you’re providing something of worth for them, they’re going to consistently return to see it. This is how healthy relationships start in this type of business.

Tune Based on Metrics

Focusing on various metrics will allow you to view the progress of your relationships, and this will subsequently help you to fine tune your approach to better cater to your base. Pay attention to the overall number of likes you’re receiving, the number of interactions on your page, and also the number of signups and requests you’re receiving. What kind of actions are taking place on your site? How many of your fans are taking these actions? This allows you to tighten up working areas to work better, while fixing or eliminating ineffective areas.

Having fans is one thing, but building relationships with your followers and keeping them engaged means far more brand recognition, much more respect as a business, and more customers ultimately purchasing your product at the end of the day.

Author:  Eric Taylor is a social media enthusiast who likes to share his views on the latest happenings in the field of social media. He works as freelance writer for Qwaya, a Facebook ad campaign tool that concentrates on building tools for social media marketing. Qwaya also provides high quality information, tools and up-to-date news about social media marketing strategies, most specifically in Facebook.



When you set up your website, blog, and a multitude of social media profiles, you might expect to see a major boost in visitors and/or sales (depending on whether you're running a business or merely promoting a personal agenda in the online arena). But if you don't understand how or why social media can be used to your advantage, you might not see the results you're hoping for. And the first thing you need to know is that these tools must be monitored, analyzed, and adjusted constantly if you want to see consistent results from your social networking efforts. Luckily, there are a number of tools that can help you to do just that. Here are a few tips that will help you to track the performance of your online presence so that you can make the most of your internet experience.

When you first start your journey to expand your online presence and spread your brand, you might think that the trick is to get connected to as many social media outlets as possible. Unfortunately, this is a fallacy that can deliver only heartache. It's not about how many social networks you utilize; it's about choosing the handful that are likely to be most beneficial to your business and then creating a strategy for targeted campaigns that will give you the most bang for your buck (so to speak). After all, you don't want to waste your time on efforts that show no return on investment. And while you can certainly get plenty of advice on how to go about utilizing social media to your advantage (and you definitely don't have to reinvent the wheel here), you'll likely have to go through some amount of trial and error to get to a point where you're seeing consistent results.

This is where tracking tools can be very handy. And you're probably already familiar with some of the most common ones. Perhaps you've noticed that a lot of websites and blogs now provide an entire sidebar worth of buttons that allow users to "like" their posts or pages on Facebook and Google+, as well as Tweet, Digg, or StumbleUpon their content (basically, share with others). You can not only install these on your sites; you can also include tools that allow you to track how often they are clicked. And you can use a variety of social metrics and analytic tools to see how your content is being shared, assess whether or not posts have gone viral, discover which forms of social media are performing the best, and compare across multiple platforms and posts.

The best part is that you can find these tools for nearly any social networking outlets that you are currently using. And you can, of course, utilize comprehensive programs as well, such as Google Analytics. You will still have to do the heavy lifting by putting time and effort into your social networking profiles, providing new and exciting content, communicating with users, and monitoring and analyzing the data produced by your tracking tools. But the addition of metrics could allow you to spot trends, see failures, and of course, operate more efficiently in the online arena, ultimately making the most of the worldwide web.

Sarah Danielson is a contributing writer for GetShared the premier company for all of your social media management needs.

The reason that customer loyalty programs work is that people like to get something for nothing. So the average consumer, when confronted with major savings simply for signing up, is bound to fork over a name and address in order to get immediate savings at the register with the swipe of a card, and in many cases receive the added benefit of coupons and special offers by mail (or email). Of course, few people operate by such archaic systems these days. It seems like everything worth doing is done with a dose of social networking involved, and customer loyalty programs are apparently no exception. Since most people are spending quite a bit of time checking their Facebook wall or re-tweeting their favorite Samuel Jackson or Ellen Barkin gem (or their own 140 characters of must-share news), many companies are finding ways to use that interconnectedness to their advantage.

The real trick here is getting customers to connect to your business. Signage or advertising that contains QR codes is a good place to start, and anyone with a smartphone or tablet can use them to get connected to a business by simply scanning the coded square. But once you've hooked consumers into connecting with you, how can you best use social media to your advantage? After all, most of your loyal customers won't be too happy with your brand if they get bombarded with spam day and night. This means you have to be selective in your promotional tactics.

You could try offering daily deals or click-thru options for discounts, for example. This type of promotion is generally acceptable because it offers loyal customers added value without a necessarily subjecting them to a hard sell. The decision is theirs. But you can take it even a step further. When customers connect through a loyalty program you can track their purchases in order to offer them an individual experience via social networking. For example, in-store programs that come with a card to swipe during transactions store account information pertaining to customer purchases so that deals and discounts can be given on items they buy frequently or those they might like based on their previous shopping preferences.

Social networking allows businesses to cast a wider net, not only because it is a much more rapid delivery system than snail mail (or even email in most cases), but also because there is more information that may be gathered in regards to a customer's personal preferences. Some businesses are even using it to infiltrate friend networks in order to offer their customers gift suggestions based on the preferences of their friends (gifts available at their own store, of course). Okay, it's a little "Big Brother", but that's the world we live in. And frankly, your competitors are doing these things, so perhaps it's time to stop relying on your business signs and print ads to do the trick.

Of course, one of the best things that social networking can offer both businesses and their clients is a chance to connect on a personal level. Consumers now have the ability to follow a company's CEO on Twitter or Facebook, just for starters, and potentially even contact said executive with questions and concerns. By the same token, businesses can go directly to customers for opinions about the products they purchase and their consumer experiences. It's a brave new world thanks to the internet and mobile technology, and businesses are finding ways to make social networking work for them. You can, too, if you get with the program.

Guest Author:  Sarah Danielson is a contributing writer for Business Signs where you can browse through a variety of signs to find the right one for your business.