Tag : Search Engine Marketing

  • Incredibly Effective SEO Tips for E-Commerce Sellers

    Posted Jul 2nd, 2011 By in Search Engine Optimization (SEO) With | 4 Comments

    Setting up your online shop for search engine optimization is a crucial part of making it a success. There are certain characteristics of web pages that the search engines view favorably, while there are other characteristics that they do not. Knowing what these are and tailoring your online shop presentation to be viewed favorably will land you higher in organic search results than a site or online shop that has not taken these important points into consideration.

    If you’re just now beginning to set up your online shop, this is the best time of all to review these points. If your online shop is already open, it’s certainly not too late to make some key updates to your website and its item listings.

    A few important points about SEO:

    First, the search engines don’t officially publish a rule book on how they evaluate web pages. However much has been researched and published on what they look for and many characteristics are clear. It’s also important to note that the search engines are constantly updating their algorithms and strategies in a quest to deliver the most relevant, high- quality search results. The points covered here are those that are not likely to change in the near future.

    It’s also important to remember that you are not just setting up your shop and its listings for the search engines, but equally important is for it to be attractive to online shoppers as well. Setting up your shop with both groups in mind is the ideal. (more…)

  • 10 Link Building Tips You Don’t Want to Miss

    Posted May 27th, 2011 By in Link Building With | No Comments

    Online entrepreneurs know that link building is one of the best ways to increase a site’s rank in search engines and thereby generate more traffic. Despite understanding that link building is an essential component of search engine optimization, many business owners balk at the complicated and time-consuming task of getting well-respected sites to link back to their websites. These 10 tips will give you the guidance and tools you need to maximize the effectiveness of your link building efforts without wasting your time and resources.

    1. Check out what your competition is doing. Never underestimate the value of experience, expertise and most important, results. You can discover high-ranking competitors who target your same audience and then determine what their most effective links are.
    2. Focus on pages that already rank well for search engine queries you’d like to rank for. Pages that rank well for the keywords you’re using have successfully established themselves as authorities and thus are great pages from which to acquire links. Of course, in order to get a link from those pages, your link will have to add value to them.
    3. Investigate the age of prospective linking partners. One of the most significant factors in measuring the quality of a domain is how established it is. Simple queries using readily available free tools can show you how old a domain is, which is one factor in determining how established a website is.
    4. Keep the focus on quality. A few high-quality links will benefit you much more than a large number of mediocre ones. Concentrate on established, trusted domains with content that directly relates to your site and target audience.
    5. Use effective anchor text. If the words “click here” appear anywhere on your site, fire the person responsible! Internet users don’t need to be told where to click anymore, but search engine users do need to be able to find you; without meaningful anchor text, the chances of that are pretty slim.
    6. Provide superior content. The battle may always rage, but now more than ever content really is king, and sites that offer relevant, compelling copy are rewarded in many ways, including by attracting quality links organically.
    7. Submit your articles to article directories. Now that you have relevant, high-quality content, submit it to a directory where webmasters can post it to their own sites with a link back to you, driving traffic to your site and creating opportunities for the content to be picked up by trusted sites that bestow link authority.
    8. Become a blog commenter. Focus on blog posts that are directly related to your niche and offer commentary that is constructive and useful to the reader.
    9. Submit your content to social media sites. Tailor your headlines to individual sites for the best response; the idea is to inspire people so that they spread the word for you, generating quality links in the process.
    10. Network via email. Building partnerships with others in your niche can help grow your brand. When writing your email copy, use the same rules you would for articles on your site: Write an attention-grabbing headline and follow it with useful content that benefits the reader.

    Guest Author: Randall Davidson is a co-founder of AudioTranscription.Org, a San Francisco-based audio transcription company that provides high quality general and business transcription services. Through founding and developing his audio transcription business, Randall has learned the importance of link building in order to increase search engine rankings and to drive traffic to his site.

     

     

  • The One Single SEO Tip That Will Get You Targeted Website Traffic

    Posted May 19th, 2011 By in Search Engine Optimization (SEO) With | 1 Comment

    What is the one thing I should do to my website that would improve my SEO?  This is a common question I am asked and I always have the same answer.

    I tell people all they have to do is make their listing in the search engines the one that more people will want to click on. Simple!

    Of course, there is a lot in just that simple statement.  First, for people to be able to click on your listing it needs to be seen and for them to actually click on your listing then it needs to offer the answer they are looking for.  Put simply, it needs to say “Here I am and I have exactly what you are looking for”.  Actually, it needs to shout it at you!

    So how do you do this?  Well it’s all down to two very important fields on your webpage.  The Title tag and the Meta description tag.  If you are using a content management system to update your pages then the fields are probably called Page Title and Page Description.

    Now before any purist SEO specialists chime in and say that the description field has no place in your SEO strategy let me tell you they are plainly wrong.  What they mean to say is that the search engines place no value on what you include in your description field.  However, it isn’t the search engines that click on your listing.  It’s people that do that and they read your page description. (more…)

  • 62 Ecommerce Search Engine Optimization (SEO) Tips & Ideas

    Posted May 16th, 2011 By in Search Engine Optimization (SEO) With | 4 Comments

    One of the reasons I like ecommerce SEO is that there is a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike service businesses or online brochure websites which typically only have a few pages, a catalog of products creates a great opportunity to increase the amount of content and provide relevance for the search engines.

    Here at Best Rank, we spend a lot of time educating clients about optimization and how they can use it to gain a competitive advantage in their marketplace.  Having a specialty in ecommerce, my conversations are often about tips and advice on what online store owners can do to improve their rankings and increase traffic. There are plenty of resources for learning SEO online, but not a lot specific to ecommerce.

    For those interested in getting their hands dirty, I have created a list of 62 Ecommerce Search Engine Optimization Tips & Ideas. Of course there are tips here that apply to non-ecommerce sites as well, but ecommerce SEO does deserve its own list.

    The list is in no particular order. If you have some tips or feedback you want to add, please feel free to comment .

    1. Do a search in Google using site:www.yourdomain.com. This allows you to see what pages of your website are being indexed and how they look. The results should be keyword rich and have call to action for users to click.

    2. Do a site: search in Google for your competitors. While you are looking at your own indexing, look at your competition. Are their search engine results better optimized or better written? Don’t let them win.

    3. Use Google’s Keyword Tool to find keywords. If you have an Adwords account you are probably familiar with Google’s Keyword Tool. If not, you can use Google’s External Keyword Tool Be sure set the match type on [exact] so you are looking at the number of searches for that specific keyword.

    4. Don’t forget text on your homepage. Graphics are attractive and are great for users. Be sure that there is some html text on the homepage as well. If you have to put it near the footer, fine. Just make sure it is somewhere.

    5. Be sure your homepage title uses your 3 most important keywords. I prefer to limit any given page to focus on 3 keywords. Some people like 4 and some people 2. Your homepage optimization is really important to tell the engines what your site is going to focus on. (more…)

  • The Backlink Debate: Should you focus on thousands of links or a few quality ones?

    Posted Apr 11th, 2011 By in Link Building, Search Engine Optimization (SEO) With | 2 Comments

    When link building, many SEO practitioners face the question: Should I focus on getting thousands of backlinks, or a few quality backlinks? The answer is you want to get as many quality backlinks as you can. Building tons of links might sound like the most effective means of improving your visibility in the search engines, but quality is and always has been more important.

    Think about it like this:

    Backlinks are like human citation on the web. The way we link out to sites expresses how we feel about them: better sites get more links from more authoritative sites. Just as an expert’s opinion on the news is held in higher regards than your average Joe, a link from an expert site is respected the same way. If you were looking to lose weight, whom would you trust more: an experienced dietician or some random guy you met at the supermarket? Just like we trust those with more credibility and experience in our day-to-day lives, Google trusts sites that display experience and authority more as well. This principle applies directly to link building and how we practice it.

    Let’s say you’re the guy from the supermarket earlier, and oddly enough, you actually know your stuff. No one is going to necessarily believe what you have to say without further proof or evidence. But what if there was a health expert nearby that verified your opinions? With the support of an expert, your opinion would now be held in higher regards by others. Similarly, you have a small niche site on health; Google isn’t going to see you as much of an authority. But if you got a link from an authoritative health site…I think you get the idea.

    If you are getting a ton of backlinks from non-expert, non-authoritative sources it is going to take a lot of links to achieve anywhere near the results you want. You can improve your rankings somewhat effectively with these types of links, but it takes a ton of them. To compare backlinks with real life again; how many people would it take to convince you of a stranger’s opinion if none of these people seemed qualified to make judgments about said stranger’s opinions? 5, 10, 200, 1,000? In other words, you would probably demand the support of many people if none of them were experts in order to trust this stranger. In the same fashion, Google is not quick to trust and increase the rank of sites with just profile links and other non-authoritative links. However, each one does count a little bit, and I mean a little bit.

    We always want to aim for quality over quantity. Vast quantities of low quality backlinks can help, but the core of your link building strategy should revolve around acquiring high quality backlinks. These quality links also often send traffic to your site which is a huge added benefit. You’re not going to get any additional traffic from profile backlinks which is going to leave you entirely reliant upon Google and the other search engines. Most people find a balance in their link building efforts between the two. Find what works for you, and stick to with it until you hit the top.

    Guest Author: Ben Jackson is an SEO expert/enthusiast and founder of www.seodiscovery.org.

     

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