Tag : rss

  • 4 No-Cost Link Building Techniques That Get Results Fast

    Posted Mar 29th, 2011 By in Link Building, Search Engine Optimization (SEO) With | 19 Comments

    Are you trying to build backlinks on a budget?  Just because you don’t have tons of cash to throw around on fancy SEO services, your website does not have to get stuck on page 5 of the search engines.

    Here are four of the top no-cost link building techniques that get results fast:

    Blog Commenting

    Blog commenting is a fairly fast and painless link building technique, but most people do it incorrectly because they spam blogs.  Whether you do it yourself or pay someone else, blog spamming doesn’t make sense and won’t get the results you want.  The problem with useless spammy comments is that they don’t get approved.  This leaves you with zero backlinks.

    Here’s the right way to do it:

    Post a thought provoking, informative comment that might pique the interest of readers.

    The benefit, you ask?

    For starters, your comment is much more likely to get approved if you actually provide value.  This will increase the number of readers who click-through to your site.  You want people to see your comments and think, “Hey, that’s a great point.  I wonder what else he/she has to say…” *Click*.

    If you can establish yourself as an authority in your comment, the people that click-through to your site are already mentally prepped to have more trust and respect for your opinions.  This means they’ll stick around longer, subscribe, maybe even make a purchase, or share your site on Facebook, Twitter, etc.

    The only other part to the blog commenting equation is finding blogs to comment on.  There are two ways that I consider the best options for finding blogs to comment on.

    The first is to use Drop My Link.  You can search for specific types of blogs such as KeywordLuv blogs and add your keyword in the search.  This will help you find a lot of relevant blogs to comment on.  I suggest searching for KeywordLuv blogs first since they allow anchor text, they are “do follow”, and they add a link to your most recent post if you have a blog.  It’s definitely a big win situation.

    For the other blog-finding tactic, I suggest using the SEOQuake plugin for Firefox to sort each page of results by PageRank (PR).  A page doesn’t have to have a high PR to be worthwhile to comment on, but it definitely helps.

    In summary, using the above techniques will help you quickly find blogs that are relevant, allow anchor text,  are “do follow”, possibly have high PR, and  allow backlinks that attract visitors plus you get an extra link to your blog…and oh yeah… it’s all at no cost. (more…)

  • How to Write Re-tweetable Tweets in 5 Minutes or Less

    Posted Nov 1st, 2010 By in Social Media, Social Networking, Twitter With | 4 Comments

    Twitter can be an amazing way to reach your ideal clients and build a relationship that makes them want to do business with you.  Twitter sends 13x more traffic with fewer followers than Facebook…If you do it right.

    But how do you know what to tweet?

    You DON’T want to end up with a Twitter account full of meaningless twatter no one cares about.  You know the tweets I’m talking about…

    “Meeting my girlfriends for a grilled cheese sandwich and fries.”  “Can this day get any worse?  I hate the rain.”

    Do your clients really want to read that stuff?  Probably not.

    What kind of tweets do you want to write?  The kind that make people click through to your website.  The kind that transition them from Twitter follower to paying client.  You want to write re-tweetable tweets.

    71% of tweets produce NO RESPONSE.  Only 23% get replies and a mere 6% get retweeted.

    But some Twitter superstars get re-tweeted all the time.  What’s their secret?

    The easiest way to write re-tweetable tweets if by letting other people do the hard work for you.

    Here’s what I mean…

    Thousands of people in your industry are blogging about topics your followers would love to know about.  All you have to do is locate those blogs and share them with your followers. (more…)

  • 12 Ways to Boost Blog Visitors

    Posted Mar 10th, 2010 By in Blogging With | 10 Comments

    What blog doesn’t need more visitors and eye balls?  A few days ago I posted six reasons why you need a business blog.  Today we’re going to look at how to increase the traffic to your blog using some pretty simple methods.

    1. Comment on other blogs. It literally takes a few minutes to find blogs through Google Alerts (set up for your keywords), Google Blog Search or Technorati.  Once you find relevant blogs that are relevant to your topic, leave a short note with a link to your blog.  That simple action can get you hundreds of new followers.

    2. Stay active on social networks. Whether you’re using Facebook, Twitter, LinkedIn or niche social networks, be aware that your traffic levels are directly proportionate to your activity levels. If you only post once a week on Twitter, you won’t see much return on your investment.  Consistently post on social networks, interact with others and you’ll enjoy a nice boost in traffic.  Also remember, that many of these social networks allow you to bring in your RSS feeds that automatically show posts on your profiles.

    3. Write some articles. Article marketing is an often overlooked method of increasing the number of visitors you get to your blog. It’s also a handy way to build backlinks, which help boost your search engine rankings.

    4. Write great content. This might seem obvious, but the sheer number of cruddy blogs out there means that this one is necessary to mention (And, I am not saying my blog is perfect J). If you do a good job on your posts, include keywords in your title and several times in the post, you’ll see a rise in search engine traffic as well as word-of-mouth buzz.

    5. Link to other blogs. It might seem tempting to hoard all your traffic, but by sharing your favorite blogs, you’ll gain the attention of other bloggers. Often this results in a link back, which can be very beneficial, particularly if it’s a larger blog than yours.

    6. Use social bookmarking. There’s nothing wrong with letting online bookmarking contacts know when you have a new and awesome blog post. If they want to bookmark it, then you will get more traffic. In order for this to work, you need to only forward your best work.

    7. Include in e-mail signature. Include a link to your blog or RSS in your e-mail signature constantly reminding people to read or subscribe to your blog.

    8. Highlight a featured post in your e-newsletter. Do you have a weekly or monthly e-newsletter (e-zine) that goes out to your opt-in list?  Include a synopsis and a link back to a featured blog post.  This way you are taking readers from your e-zine to your blog.

    9. Submit to directories. Take your time doing research of the top blog and RSS directories.  Submit your blog to a few new directories each week.

    10. Become active on forums. Find forums that are relevant to your industry and target audience, and keep your eyes open to people asking questions about a topic that you have already addressed in one of your blog posts.  Try to help them out by providing a brief answer and leaving a link back to your blog post that addresses the question.  You would be surprised how many people will appreciate this!

    11.  Interlink old posts. Your older blog posts should not be forgotten if the information is still relevant.  You can bring them back to life by mentioning and interlinking them with newer blog posts.

    12. Mention at speaking engagements. If you are a speaker or regularly present to prospects and clients, don’t forget to mention to your audience that you give great tips and advice on your blog.

    Gaining traffic to your blog is rarely done by going with just one method. You’ll need to combine several, such as comments, writing great content and submitting to directories.  Don’t forget to measure your blog traffic with analytics to see which methods are working best.

    Where do your blog visitors come from?  Please share below.

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  • 15 Categories of Social Media

    Posted Feb 8th, 2010 By in Social Media With | 45 Comments

    The most popular social media question is:  “Where do I start with social media if I want to use it for my business?”  The very first step is to understand the entire social media landscape before jumping on the bandwagon.  This is paramount if you want to succeed with using social media for your business!

    The social web consists of many categories and is not just about social networking.  I have created the below diagram to help you understand the types of social media categories.  The categories you decide to use for your business will depend on your business goals and what you are trying to achieve with social media.

    Of course, there is a cross between many of these categories.  For example, I placed Twitter under micro-blogging, but it also belongs under social networking; I placed Facebook under social networking but it is also the largest photo-sharing site.

    The key to success with social media is to not put your eggs in one basket.  Once you have a clear understanding of the social web, the next step is know how to integrate some or all these categories together so you can leverage and maximize your efforts with social media.

    Please note, in this diagram I am giving a comprehensive look at the categories of social media.  The tools in each category are only an example.  There are literally thousands of tools out there that would fall into each category and would not be possible to fit into a single diagram.  Please feel free to add tools that you think belong under specific categories in the comment section below.

    The logos and images shown are trademarks of each site.  Let’s hope the sites don’t mind that I borrowed them! :)

    Social Media Landscape Image

    Social Media Landscape Image

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