Tag Archives: Relationships

Anyone attempting to market on Facebook has to rely on engagement if they want to be successful. What you need are fans that return to your page and engage with your brand. This takes building and fostering different relationships with your Facebook audience.

The best social media campaigns on the web are able to leverage Facebook fans and create real relationships. When fans begin looking forward to your content and repeatedly engaging with your page, you can begin moving more and more people into your funnel and ultimately converting more fans into legitimate customers.

Relationship-building is something that’s incredibly important for any type of business out there, no matter where it’s operating. It simply takes on a bigger importance when you’re advertising via Facebook. So as a business, you have to create and maintain relationships through your advertising.

Ways to Gain Meaningful Relationships through Facebook

Become a Real Business

One of the first steps you have to take to ensure that you’re building proper relationships is to create a real Facebook business page. Becoming a legitimate brand is a lot different than being an everyday Facebook user. You’re not just providing material for the fun of it; you’re directly catering to a niche with specific material that’s meant to inform. It can still be entertaining, and in fact it should be. However, you’re after business-customer relationships, and that requires you to first set up a legitimate business presence and not a basic profile.

Work to Keep People Engaged

One of the mysteries you’re going to have to solve is figuring out how to keep people engaged with your brand. If you’re selling antivirus software, for example, you’ll have to reach your niche on their level, providing for them what they need. Videos of your software in action, testimonials, and special features about your product will draw more people in and create more engagement. Each piece of material should provide something for the niche’s benefit, and once they engage with you, be sure to engage back with them.

You should also think about content beyond your actual product. Write about anything that makes your potential customers’ lives easier whether or not it’s exactly what your business is offering. In the antivirus example, this could be guides to minimizing the risk of harm (where you obviously can squeeze your product in if it fits the general topic).

Create Reachable Goals

Another way to work on building meaningful relationships via Facebook is to work in increments. You want to create goals that you’re able to reach. For example: With a new ad you’re launching, set a goal of getting 5% more engagement. Even the best Facebook ads won’t give you incredibly high engagement numbers or allow you to reach all of your fans, and attempting to reach everyone in one push may cause your material to suffer. So work with set, reachable goals in mind.

Focus on Quality Content

Making sure that you post high-quality content is going to help you succeed on every level. First and foremost, quality content is more immediately appreciated by your fans, and once Facebook notices this, your content will be delivered to more news feeds of more of your audience. Quality content also keeps your fans wanting to come back. If you’re providing something of worth for them, they’re going to consistently return to see it. This is how healthy relationships start in this type of business.

Tune Based on Metrics

Focusing on various metrics will allow you to view the progress of your relationships, and this will subsequently help you to fine tune your approach to better cater to your base. Pay attention to the overall number of likes you’re receiving, the number of interactions on your page, and also the number of signups and requests you’re receiving. What kind of actions are taking place on your site? How many of your fans are taking these actions? This allows you to tighten up working areas to work better, while fixing or eliminating ineffective areas.

Having fans is one thing, but building relationships with your followers and keeping them engaged means far more brand recognition, much more respect as a business, and more customers ultimately purchasing your product at the end of the day.

Author:  Eric Taylor is a social media enthusiast who likes to share his views on the latest happenings in the field of social media. He works as freelance writer for Qwaya, a Facebook ad campaign tool that concentrates on building tools for social media marketing. Qwaya also provides high quality information, tools and up-to-date news about social media marketing strategies, most specifically in Facebook.



Today's business world is largely driven by sophisticated technology. Even the smallest of businesses can offer products and services on an international scale, which has been a boon for business owners. However, many consumers feel that business have lost the human touch, or the ability to relate to customers. Executives who wish to optimize business success should consider humanizing their brands.

Adding a human touch to your business doesn't need to be difficult. You can do so by paying close attention to the messages you send to consumers and to the marketing platforms you use. It also pays to build strong communications and relationships with customers. After all, consumers are more likely to patronize a business when they feel that they are more than just their pocketbooks. Keep the following in mind when working to humanize your brand, no matter how large or how small.

Think Through the Language Used in Marketing Messages

Crafting slogans and marketing messages presents a challenge to any business leader. In an increasingly technologically connected world, it's more important than ever before to make sure that marketing messages are both sophisticated and relatable. In other words, consumers should feel that they can relate to your messages without feeling that content has been dumbed-down.

Making marketing messages more relatable means choosing the right language. Avoid using impersonal pronouns, opting instead to use pronouns such as she, he, his and her in marketing messages. It's important that the consumer is reflected in advertising. Messages that focus only on products may seem cold. Remember that humans use your products and should be included in your marketing messages.

Evaluate Company Visuals

In addition to thinking through the wording of your marketing messages, you should also think carefully about visuals connected to your company. What sorts of illustrations, photos and videos do you use in connection with your company? Do these videos feature products and services or do they feature consumers? It's important that consumers see themselves reflected in the visuals used by your company.

Of course, most companies have brand-related images that consumers recognize. It's important to retain recognizable logos. However, consider using rich visuals with models or actors who reflect your consumer demographic. Many customers also enjoy seeing videos of a company's executives and employees. Consider posting videos that go behind the scenes of your business on a company blog.

Establish Strong Customer Communication Systems

Any business can use new technologies to stay in touch with customers. Building a profile on a social networking site or establishing a company blog is a great way to put a human face on your business. By creating a profile or blog, you can also attract consumer traffic to your website. You'll be able to draw in consumers and provide them with a way to contact your company.

Remember that it's important to clearly present company contact information on your website and on marketing materials. Consumers will be frustrated if they have no way to contact your business. To make the most of communication with customers, you should also establish a communications tracking system. Make a note of when communications were received from customers and when your company responded. Remember to respond in a personable, friendly tone. Always respond respectfully to your customers and they are sure to fall in love with the human side of your business.

What ways have you added a human touch to YOUR business?

Guest Author:  Dane Cross is a blogger and online marketer who writes extensively about trade show marketing. He is currently writing on behalf of Marler Haley.


If you want to improve the reputation of your brand and gain more customers, you have to go to where the customers are. This concept may seem simple, but it’s something that many top companies are missing out on when it comes to engaging and creating relationships with new customers who will soon become loyal to their brand.

So where are customers spending the majority of their time today?

On social networks; they use social media to connect with friends, family, and even top brands each and every day. As a B2B company hoping to make valuable connections with other leading brands, it's critical to understand that social media is where the fish are biting.

By making your presence known in the right environment, you can create long-lasting relationships with other companies in social networks to expand the influence of your brand. The following tips will help your B2B company take the plunge into social media waters:

Put effort into profile pages

All profile pages for social media websites will ask you to input your basic information. But if you want to make your brand stand out amongst competition, you need to take it a step further.

For example, on LinkedIn, you’re provided with a perfect opportunity to input detailed information in your company profile that other businesses and professionals can check out to find out more about your brand.

Make sure to use clear descriptions, keywords, and up-to-date information regarding any recognitions and awards your company has recently received. Although a LinkedIn profile may seem unimportant, it’s your calling card when interacting with all other companies through social media.

Start a dialogue

After you have basic profiles set up on Facebook, Twitter, LinkedIn, and possibly Pinterest, you can't just sit back and wait for interested customers to come to you. While that would be nice, it's definitely not the way that branding works.

Instead, this is the time to reach out and start two-way conversations with potential customers. For example, you can use the handy search bar on Twitter to search for specific keywords that relate to your business niche. Once you uncover comments, conversations, and questions on Twitter surrounding those keywords, you can provide expert answers on behalf of your brand that will establish you as a leader in your industry.

To keep the conversation going, make it a point to always respond to questions, comments, and tweets posted to your social media profiles within at least 24 hours.

Become an expert in your industry

To expand on the point above, make sure that you are providing other companies with relevant, helpful information in every conversation you have in social media. Customers and businesses on the Internet all have one thing in common: they’re looking for information.

When your company can become a significant resource of information in social media, you'll quickly stand out as a top brand among competition.

When it comes to leveraging social media to market your B2B business, the time to act is now. Even if you already have a solid off-line and online marketing campaign in place, don't neglect the simple importance of social media marketing to represent your brand and create long-lasting customer relationships.

Guest Author: Sylvia is an online writer who enjoys writing about B2B business trends.