Tag : privacy

  • 15 Must-Read Social Media Predictions for 2011

    Posted Jan 9th, 2011 By in Social Media With | 10 Comments

    In the past several weeks, I’ve read hundreds of social media predictions for 2011, but below are the ones I think are worth mentioning (listed in no particular order).

    1. “Twitter will be acquired, most likely by a media company like CNN. Twitter has proven successful when coordinating closely with major events on television (e.g., World Cup, helping resurrect MTV Video Music Awards from the dead, etc.). With its new platform, Twitter is poised to make money. However, can it avoid becoming the next Digg?” Erik Qualman, 21 Social Media Predictions for 2011

    2. “Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Storify, Curated.by, Pearltrees, and Paper.li are becoming the coveted services of choice amongst curators as they not only enable the repackaging and dissemination of information, they do so in captivating and engaging formats.” Brian Solis, Social Media Predictions Preview 2011

    3. “It’s possible that by sticking to what Google does best, they may be able to take advantage of the social web by indexing any and all social data they can get their hands on. Expect the Googleplex to “strike back” in 2011, and perhaps demonstrate that they may figure out their role and relevancy on the social Web.” David Armano, Six Social Media Trends for 2011

    4. “Once you have a broad social program where you’re adding social frosting to all of the cake you already own, coordinating all of that activity becomes critical. We’ll see a lot more companies adopting (and talking about) internal social media next year.” Jay Baer, Why 2011 will be the year of social-media convergence

    5. “Expect Companies to Aggregate Discussions, Struggle with Authentic Discussions and Be Frustrated with Listening Tools. Despite their aspirations, I don’t expect them to achieve all of their goals due to cultural limitations, insufficient technology…” Jeremiah Owyang, Analysis: 2011 Corporate Social Strategy Will Focus on Corporate Website Integration (Part 1/2)

    6. “There are a number of great companies and apps currently experimenting with (or betting their business on) QR codes, and I predict that we’ll see a great deal more in QR territory in the coming year, including greater brand integration in print magazines, more consistent use in outdoor media, and even some clever mashups of QR codes, gamification and social commerce.” Stephanie Schwab, Five Social Media Trends for 2011

    7. “Business will demand more business-driving proof, readers will demand more substance to blogs and those who are practitioners will have to demand excellence out of themselves. This will go a long way in cleaning up the industry, in my opinion.The ‘gurus’ will fade away while the practitioners excel. If you aren’t moving the needle, you’re done.” Jason Falls, 30 Social Media Predictions From 30 Social Media Pros (more…)

  • Ask Mirna: What’s Your Take on Facebook’s Privacy Concerns?

    Posted May 17th, 2010 By in Ask Mirna, Facebook, Social Media, Social Networking, Viral Marketing With | 5 Comments

    QUESTION:

    “Mirna, what’s your take on Facebook these days with the privacy concerns? I didn’t like seeing my FB photo, name, text box pop up online.” — Pam W.

    questionmarkANSWER:

    Good question, Pam!  Several people asked me the same thing, since I did not react much to the changes.

    As briefly mentioned to you on Twitter, I think users should have the right to choose if they want to show others what sites they visited. However, I also see Facebook’s perspective on helping brands and other businesses boost their viral marketing efforts since this will also support the site’s growth.  To a certain extent, they were not thinking of the average Facebook user because they ended up causing a tremendous amount of confusion and commotion.

    Although I think Facebook and other social networks do a very poor job at educating and listening to their users, I do believe it is the users’ responsibility to protect their own privacy.  Everyone online should be focused on having fun, educating themselves about social media and working on their strategies, instead of wasting too much time worrying about the Facebook changes.

    We have to all remember that a huge part of using social media is transparency. It is our choice to make whether we want to use social media or not; and we decide what to share and how visible we want to be.

    As you know, I share a lot of content and consider myself to be very visible online. But, I am also a very private person and don’t like sharing my entire life with the world.  Although, I allow everyone to get to know my personality, I am very strategic and extremely cautious with what I post or discuss on social networking sites.

    If privacy is still a concern, here are a few tips when using any online tool or website:

    - Use common sense.  If you do not want your competitors or great great grandchildren to see something, do not post or discuss it.

    - Take the time to check the privacy policies before using a social media tool or application.

    - Be responsible and use privacy settings when joining social networking sites.

    - And last but not least, if you are using sites like Facebook for business, please remember to use them as supporting tools only.  Too many of us are concentrating way too much on these tools instead of focusing on what is truly important — our business strategy and our websites.

    If you still have concerns, questions, and comments regarding privacy, please post them below.

    If you would like to get your questions answered by Mirna, please visit the Ask Mirna page.

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