As many of you a while back I won a seat on the SmartBrief on Social Media Board was awarded the role of poll analyst. Let me tell you, time really flies when you are having fun because I have already written 20 analyses.  Where are the weeks going?

Below, I gathered the synopsis of all 20 analyses for my readers (Please click on the title to be taken to the full analysis). I would love to hear which analysis was the most helpful to you.  Please share in the comments below.

Do consumers want to be treated as individuals?

This was the analysis that helped me win the SmartBrief contest.  Do consumers want to be treated as individuals? Treating consumers as individuals by engaging them through social media and outstanding customer service, combined with amazing products or services and revenue-generating initiatives, can help make the relationship between a company and its customers a more powerful experience and a win-win for both.

Is social media better executed in-house?

Is social media better executed in-house? There isn’t one right way to organize your company’s social media marketing management, but which way is right for you?

5 reasons why market research comes before social media

Do you need to do market research? Two-thirds of our readers say they didn’t do any market research before launching their social-media initiatives. I argue that companies that do their research are more likely to find a social media strategy that works for them.

Does social recruiting make sense for your company?

The recruitment process has unsurprisingly shifted to the online world, and social media seems to be the right fit for recruiting qualified job seekers.  There isn’t a one-size-fits-all solution for every company, but there are many obvious benefits to be had.

Social media and tablets: A perfect duo?

Tablet devices can put the Web at your fingertips, along with a broader range of features than a smartphone. These devices are poised to make social networks an even bigger part of users’ day-to-day lives.

What are the benefits of opening the door to social networking in the workplace?

About 57% of SmartBrief on Social Media readers say companies should place restrictions on social media access for some or all of their employees — but I am not so sure that’s such a great idea. Social media has many benefits to offer a business, many of which rely on everyone having access.

Is Facebook Insights a powerful tool for tracking engagement?

About 37% of SmartBrief on Social Media readers say Facebook Insights has helped them understand and analyze trends and improve engagement. I agree that while Facebook Insights does have its flaws, it’s the most sophisticated data I have seen on a social network.

What makes social-media followers flee?

While about 44% of SmartBrief on Social Media readers say they’ll unfollow someone for posting too often to a social network, I argue that having too little to say can be every bit as bad.

Will 2011 be the year we achieve social-media integration? (more…)