Google has just rolled out a new feature that makes the descriptions shown under each search result title more useful. You can now search within a page right on the search results by clicking on a link below the description. It’s essentially a search within a search, something that can make it far easier for users to find just what they are looking for.

According to Search Engine Journal, these snippets are only appearing for wikipedia at the moment, because most webpages aren’t correctly optimized for the search feature. So how can you ensure that your website gets full benefit of the new description search feature?

1. Create subheadings. A good webpage will include subheadings anyway, if it is over 300 words long. This can help search engine spiders find out more about a page and accurately catalog the information. It’s also useful to human users who prefer content to be broken up into more manageable pieces.

2. Optimize, optimize, optimize. We know that search engine optimization is valuable, but if you haven’t optimized your subheadings and titles on a page, you can’t expect Google to provide accurate searches within the page description.

3. Set up a table of contents. One of the best ways to make your site friendly for both humans and search engines is to add a table of contents for any page with a number of subheadings. This will allow people to jump quickly and easily to the section they want. It looks like this will also help Google set up the search within a search function for your site.

Search engine optimization is becoming more and more complicated now that there are more players in the field. Everyone is working hard to be the best and while that is a good thing, it does mean we need to pay more attention than usual to how we optimize our websites. Staying on top of the latest developments can help boost your site in the search engine rankings, so it’s worth following SEO news.