Tag : online

  • ANNOUNCEMENT: Incredible Social Media Giveaways Exclusive to Mirna Bard’s Facebook Community

    Posted Oct 1st, 2010 By in Business, Facebook, Social Media, Social Networking With | 19 Comments

    The Moment You Have Been Waiting For Is Finally Here…

    You may already know that I recently launched a Facebook page, and I’m already giving some great giveaways every Friday.  And now, I have an even BIGGER announcement…drum rolls please…

    At last, the time has come to announce some very EXCITING giveaways to my online community!

    For the past few years, everyone online has been so amazing with supportive comments, compliments, retweets, shares, and referrals.  I feel very blessed to have a career that I am greatly passionate about.  I have special appreciation for all my supporters who keep me going every day…you all make me look forward to logging into my social networks every morning.

    SO NOW, it is my turn to give back to the community through this one-of-a-kind EXCLUSIVE giveaway! (more…)

  • Keeping an Open Mind When It Comes to Social Media

    Posted May 26th, 2010 By in Facebook, Social Media, Social Networking, Twitter With | 4 Comments

    Today the online world is atwitter with article after article insisting you must be on Twitter, have a presence on Facebook, and a profile on LinkedIn, not to mention have a blog and a YouTube channel and whatever other social media platforms are currently hot.

    What’s the bottom line?  What do you really need to do/have?

    Here’s my multi-part answer:

    First, one size does NOT fit all.  Your reasons for being on social media – to make friends, to network with potential clients, to create relationships with potential customers – and what “business” you are in – are you promoting a brand, book, cause or business? – have a great deal to do with which social media platforms would be best for you.

    Second, there’s the question of your personality.  I’m a writer, so blogging comes naturally to me.  But I actually believe in “less is more” when it comes to writing. Thus I love the 140-character limit of a tweet on Twitter for communicating certain information.

    Plus I’m disciplined – I have my Twitter strategy down to a system WITHOUT using any automated applications to “follow back,” for example.  Other people I know set a timer so that they don’t get sucked into the tweet world for longer than a set amount of time.

    Third, in terms of time, which social media activities are you most likely to keep up consistently and continually?  For example, when I’m deciding whether to follow someone back on Twitter, I look at the person’s tweets.  If he/she has only tweeted once every other month, I know that person is not a committed Twitter participant and I won’t follow back. (more…)

  • 8 Ways to Keep Customers Coming Back

    Posted May 24th, 2010 By in Business With | 1 Comment

    Whether you own a brick and mortar based business, or maybe you have just an online business that you’re running.  Regardless of what you’re running, I wanted to give you 8 effective tips that you can use to keep your customers coming back.  If you find that none of your customers are coming back, you may be doing something wrong!

    #1 Get their information – When someone makes a purchase, always make sure that you get their information somehow.   Whether you get their email, or even a home address, this is a great way to stay in touch.  You can send them discounts, promotions, and more.

    #2 Customer service is a plus – If you treat customers like family, they will want to come back.  People want to feel welcomed when they hit your store.  Even if you just have a presence online, it never hurts to send a customized email.  Also, try to make an effort to answer every email and avoid those canned email responses!

    #3 Give out coupons – Nothing is better than receiving coupons in the mail.  Offer exclusive deals to your past customers.  This is a great way for them to spend even more money.  Tell them in the offer that it’s a deal only given out to them.

    #4 Simply listen to them – Everyone is filled with opinions and they are going to share them.  Whether they are good or bad, make sure that you listen and try your best to meet all needs.  As long as they are legit, customers love when you listen! (more…)

  • Looking Beyond Social Media Hype

    Posted Apr 29th, 2010 By in Social Media With | 4 Comments

    Due to being blinded by hype and caught in an emotional rush of excitement and hope, many small business owners have been jumping on the social media bandwagon.  As a social media consultant, I am anti-hype.  Don’t get me wrong, social media has opened many doors of opportunity for businesses, and it does touch every part of a business (not just marketing).  As small business owners you have to remember to not be easily swayed by  “shiny new tools” just because everyone is using them and thinks they are the “holy grail” of the online world.  It is paramount to look beyond the hype, take the time to learn the correct way to use social media, and implement the strategy that is suitable for your business.

    If you’ve been observing what many companies are doing online, you’ve probably noticed that many brands have been tremendously succeeding with social media.  Did they succeed overnight?  Absolutely not. These brands have taken the time to understand social media as well as brainstormed and strategized before deciding to take the plunge. The truth is social media should always come last in any planning you do for your business.  It is also important to understand that social media is not the end-all solution to your business problems, and it should never be used as a replacement strategy or as a stand-alone.

    There are 10 essential steps that need to be taken before you dive into social media.  One of my favorite mentors, Dr. Ivan Misner has listed them on “Networking Now,” an Entrepreneur.com blog — Looking Beyond the Hype to Get Started with Social Media.

    Enjoy!

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