Tag : niche

  • How to Develop Successful Mobile Apps

    Posted Sep 7th, 2011 By in Mobile With | No Comments

    While there are already hundreds of thousands of mobile apps out there, this new medium is really still
    in its infancy, which means the door is wide open for new ideas. What makes a successful app? Why is
    Angry Birds the all-time highest seller on mobile platforms? There isn’t a perfect formula for creating the
    next smash hit, but there are a few common attributes all the best apps share.

    This is the golden age of the mobile app market. Most customers aren’t clamoring for more advanced
    and futuristic apps (devices yeah, apps no), they just want something useful and/or fun they can use on
    what they’ve got. If your great idea will only work on the iPhone 12, it’s probably not such a great idea.
    So here are some things that make an app successful.

    Make it useful

    The greatest apps to date have been those that do something we think we need, although we may not
    realize we need it until we see it. If your app makes people think to themselves, “Whoa! I can totally
    use that! Why didn’t I think of that!” you’ve probably got a winner. Whether it’s Genius Scan for taking
    better notes in class, or SwiftKey or Dropbox, if it makes life more efficient or allows me to do something
    on the run I previously had to do at a computer (or even worse, by hand), it has a market. (more…)

  • How Do I find Ideal Clients in This Economy?

    Posted Aug 16th, 2010 By in Branding, Business With | 4 Comments

    It’s easy to find out who your Ideal Clients are, no matter what the economy is like. Here’s how.

    How do I find ideal clients in this economy? That was a question one attendee asked in a recent panel I hosted, and it’s not the only time I’ve heard such a question. How can I survive in this economy? How can I convince people to buy in this economy? How can I make this work in this economy? The heartache and discouragement rise like a damp mist over the moors.

    The answer comes in two parts:

    1. Stop thinking about the economy. Now, I know that sounds over simplified because everyone these days is stewing over the economy, right? And it is true that some industries naturally falter in tough times. The fine dining business, for example, has been struggling. So, go ahead and take a look at what you’re doing. Is it valid when wallets are tight? Do people still need your coaching? Your advice? Your expertise? Fact is, people need more help in tough times than ever before. So, stop thinking about the economy and start thinking about your perfect prospect. Does he or she still need you? If yes, then move on to #2.
    2. Are you clear on who your Ideal Clients are? That’s Square One in marketing. You need to know your Perfect Prospect no matter what economy you are in. Then you can focus on reaching them and only them. It will add so much power to your marketing that finding them won’t be a problem because they’ll find YOU.

    Finding out who your ideal clients is is easier than you think. If you’re still stumped, think about the one person you love to work with and who gets tremendous value from your services. Start with them.

    Guest Author: Still puzzled about who your perfect prospects are? Pick up your free assessment at http://LetsGetRealmarketing.com.  Award-winning author Rosey Dow is a casting director. She casts the missing clients who will take your business to the next level. That’s why she’s called The Prospect Profiler.

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