Told you I got carried away with all the E’s! This is a continuation of yesterday’s blog post “11 Key E’s of Social Media.”
The social media E’s are listed below in alphabetical order:
1. Entertainment
A very large of your social media engagement strategy should include entertainment. The very first step in entertaining your audience is to be a person not a business. Your message should also be interesting and amusing enough to generate reaction, which increases chances of your message going viral.
2. Enthusiasm
It is crucial to create enthusiasm for adoption of social media within your organization. Also, generating enthusiasm (or excitement) will inspire your audience to be enthusiasts who spread your message for you. The goal is to find those influencers!
3. Escalate
You may run into situations where you deal with negative feedback and brand haters on social media sites. How you choose to deal with the negative comments is very critical to how you are perceived on social media sites. If you don’t handle it properly with a strategic repsonse, you will escalate the problem. Yikes!
4. Etiquette
Practicing proper etiquette is essential when networking on social platforms. The same etiquette rules that are used in the offline world should be applied online as well. For some basic reminders, this may be a good time to revisit “7 Rules of Social Media Netiquette.” (more…)


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