Social media has become a powerful platform for companies to promote their products and services. While many major corporations are using these channels to their potential, a majority of start-ups aren't completely aware of the possibilities. Just because you have a social media profile doesn't mean your profile is generating interest in your company or communicating the value you offer. The key to using social media platforms to your advantage is to identify which users to engage and then determine how to engage them. Here are 5 ways you can use social media to help promote your start-up.
1. Increase Brand Awareness
You'll need to have a cohesive brand before you even think of using social media for promotion. Once you've created a voice, designed a logo and constructed your message, you can use social media to build brand awareness. Studies show it can take 4 to 6 exposures with a brand within a short period of time for someone to recall the company name. The quicker you can get users to recall your brand, the quicker you can build trust.
2. Promote New Products
Studies show 87 percent of all of the companies using social media use the platform to promote their products. If you're launching new products, you can post pictures and descriptions of these products to spark interest. Using social media to promote products is about engaging the customer and finding an original way to communicate value. ...continue reading