Mirna Bard to Speak on Social Media Strategy in Nuevo Vallarta, Mexico

Residents of Mexico are calling it a “Social Marketing Tsunami,” and I am calling it a well-deserved vacation, haha!  Tweet to be Heard, the international social marketing conference of the season will be held in Nuevo Vallarta, Mexico from October 21 to October 24, 2010.
If you want to learn everything you need to know about [...]

6 Ways to Let Google Optimize Your Business

It’s easy to take the idea of search engine optimization for granted. Yeah, the marketing landscape is abuzz with all things SEO today, but did you even know what the term “search engine optimization” meant ten years ago? The term has no doubt covered a lot of ground in a short period of time.
But let’s [...]

How Do I find Ideal Clients in This Economy?

It’s easy to find out who your Ideal Clients are, no matter what the economy is like. Here’s how.
How do I find ideal clients in this economy? That was a question one attendee asked in a recent panel I hosted, and it’s not the only time I’ve heard such a question. How can I survive [...]

10 Instant Blog Post Templates to Help You Write Articles in 30 Minutes or Less

I am a natural born writer, so writing has always come easy to me. But, when I had to start writing articles everyday for my blog, for my newsletter and for article submission – I quickly ran out of article topics.
Then one day as I was reviewing all of my articles, I realized that there [...]

4 Steps to Strengthen Your Brand with Social Media

Social media is a very powerful tool for allowing businesses to efficiently and economically develop a strong brand presence in the marketplace. This is true not just when it applies to brand outreach, but also brand development at it’s core.
At Flying Pig Communications, we work with a lot of start-ups and small businesses that are [...]

Marketing to Your Customers, Not Your Ego

Today, I am going to discuss something that I’m sure everyone has seen at least once or twice, and I would hasten to add that probably the majority of marketers have been guilty of it at least in some small way (I’m certainly no exception).
Ego-centric Marketing
It’s not usually done on purpose, but I think businesses [...]

7 Mistakes That Can Kill Your Social Media Marketing

Mirna wrote a list of 50 social media mistakes, so I thought it would be a good idea to elaborate on some of them in this guest post.
Every nine out of ten online buyers visit social media websites before buying anything and around 50% of them take decisions under the influence of information they get [...]

Keeping an Open Mind When It Comes to Social Media

Today the online world is atwitter with article after article insisting you must be on Twitter, have a presence on Facebook, and a profile on LinkedIn, not to mention have a blog and a YouTube channel and whatever other social media platforms are currently hot.
What’s the bottom line?  What do you really need to do/have?
Here’s [...]

Looking Beyond Social Media Hype

Due to being blinded by hype and caught in an emotional rush of excitement and hope, many small business owners have been jumping on the social media bandwagon.  As a social media consultant, I am anti-hype.  Don’t get me wrong, social media has opened many doors of opportunity for businesses, and it does touch every [...]

“Who’s Blogging What” About Social Media in 2010 eBook from HubSpot

Thanks to HubSpot, you can now have a free download of the “Who’s Blogging What” about social media in 2010 eBook.  Read the collective wisdom of over 30 top marketing bloggers who made predictions for social media in 2010.  My predictions are on page 30, so make sure you take a peek!
You can also read [...]

What, LinkedIn Has Free Hidden Treasure?

In the past couple of weeks, I received a couple of inquiries from business owners who found me on Google for the terms ‘LinkedIn media consultants’ and ‘LinkedIn social media consultants’ (well what do you know, I come up on page 1 and 2 of Google for these two terms – singular and plural). [...]

5 Secrets to Viral Video Marketing

Maybe you’ve tried video marketing and have had little luck, or perhaps you’re still thinking about getting into this rapidly growing area of marketing. Either way, knowing what makes a video go viral and end up spread out across the entire internet can help you create better content that will be shared and commented on [...]

Social Influence Marketing: A More Powerful Way to Talk to Customers

Razorfish recently came out with a report on social influence marketing, an interesting concept for companies and businesses that are looking to reach customers in a new and better way. There are many interesting points in the 58 page report, but it essentially boils down to communicating with your clients. Rather than pushing a brand [...]

3 Ways to Make Your Social Media Marketing Better

There are a lot of people who don’t really “get” social media marketing. Unfortunately, these people are missing out on a tremendous opportunity that could change the way they do business. Why do they feel that this type of marketing is a dead end road? Often, they have tried Twitter or Facebook and have found [...]

Search Engine Marketing: Building Your Business Economically

One of the biggest advantages to promoting your business online, even if it`s a brick and mortar business, is the fact that it is affordable. You can literally spend tens of thousands of dollars for the same results that you`ll get for a fraction of the price online. Search engine marketing is one of the [...]