Tag : links

  • Incredibly Effective SEO Tips for E-Commerce Sellers

    Posted Jul 2nd, 2011 By in Search Engine Optimization (SEO) With | 4 Comments

    Setting up your online shop for search engine optimization is a crucial part of making it a success. There are certain characteristics of web pages that the search engines view favorably, while there are other characteristics that they do not. Knowing what these are and tailoring your online shop presentation to be viewed favorably will land you higher in organic search results than a site or online shop that has not taken these important points into consideration.

    If you’re just now beginning to set up your online shop, this is the best time of all to review these points. If your online shop is already open, it’s certainly not too late to make some key updates to your website and its item listings.

    A few important points about SEO:

    First, the search engines don’t officially publish a rule book on how they evaluate web pages. However much has been researched and published on what they look for and many characteristics are clear. It’s also important to note that the search engines are constantly updating their algorithms and strategies in a quest to deliver the most relevant, high- quality search results. The points covered here are those that are not likely to change in the near future.

    It’s also important to remember that you are not just setting up your shop and its listings for the search engines, but equally important is for it to be attractive to online shoppers as well. Setting up your shop with both groups in mind is the ideal. (more…)

  • 4 No-Cost Link Building Techniques That Get Results Fast

    Posted Mar 29th, 2011 By in Link Building, Search Engine Optimization (SEO) With | 19 Comments

    Are you trying to build backlinks on a budget?  Just because you don’t have tons of cash to throw around on fancy SEO services, your website does not have to get stuck on page 5 of the search engines.

    Here are four of the top no-cost link building techniques that get results fast:

    Blog Commenting

    Blog commenting is a fairly fast and painless link building technique, but most people do it incorrectly because they spam blogs.  Whether you do it yourself or pay someone else, blog spamming doesn’t make sense and won’t get the results you want.  The problem with useless spammy comments is that they don’t get approved.  This leaves you with zero backlinks.

    Here’s the right way to do it:

    Post a thought provoking, informative comment that might pique the interest of readers.

    The benefit, you ask?

    For starters, your comment is much more likely to get approved if you actually provide value.  This will increase the number of readers who click-through to your site.  You want people to see your comments and think, “Hey, that’s a great point.  I wonder what else he/she has to say…” *Click*.

    If you can establish yourself as an authority in your comment, the people that click-through to your site are already mentally prepped to have more trust and respect for your opinions.  This means they’ll stick around longer, subscribe, maybe even make a purchase, or share your site on Facebook, Twitter, etc.

    The only other part to the blog commenting equation is finding blogs to comment on.  There are two ways that I consider the best options for finding blogs to comment on.

    The first is to use Drop My Link.  You can search for specific types of blogs such as KeywordLuv blogs and add your keyword in the search.  This will help you find a lot of relevant blogs to comment on.  I suggest searching for KeywordLuv blogs first since they allow anchor text, they are “do follow”, and they add a link to your most recent post if you have a blog.  It’s definitely a big win situation.

    For the other blog-finding tactic, I suggest using the SEOQuake plugin for Firefox to sort each page of results by PageRank (PR).  A page doesn’t have to have a high PR to be worthwhile to comment on, but it definitely helps.

    In summary, using the above techniques will help you quickly find blogs that are relevant, allow anchor text,  are “do follow”, possibly have high PR, and  allow backlinks that attract visitors plus you get an extra link to your blog…and oh yeah… it’s all at no cost. (more…)

  • How Exit Links On Your Website Can Cost You Money

    Posted Dec 16th, 2010 By in Business, Internet Marketing With | 2 Comments

    Imagine you had a shop where you sold candy apples. And your shop was located in an area of town where there were a lot of other shop owners who also sold candy apples.

    When people walked through your door to buy candy apples, you greeted them with this message:

    “Welcome to Tracy’s Candy Apple Shop. We’re so glad you stopped by. Let us know how we can help you and by the way here try a sample of our delicious, crunchy candy apples. Oh and if you are looking or more candy apples, they sell them two doors down and across the street. You might find delicious, crunchy candy apples there as well.”

    This sounds ridiculous…right? Well unfortunately I see too many business owners doing this exact thing on their website everyday. That is…sending people to other experts for their solutions.

    As a webmaster I am often asked to create a page of links or to add some links to a resources page. Site owners so many times want to give their visitors or readers access to or referrals to other organizations, experts or associations where they can find out more information on a particular topic. (more…)

  • 15 Paid Monitoring Tools That May Be Worth Every Penny

    Posted Sep 24th, 2010 By in Business, Internet Marketing, Social Media With | 11 Comments

    You’ve heard social media gurus say that you must listen online before getting involved with social media, but you don’t understand what that means.  So, what does it mean to “Listen” in social media? To listen also means to monitor, to lurk, or to observe what is going on online because it is essential to do your homework before you leap.

    A couple months ago, I listed 25 monitoring tools that will not cost you a penny; however, there are tons more that may be worth including into your budget.  Below are 15 monitoring tools that have a price, but will help you ensure that nothing online will escape your radar.  They are listed in no particular order.

    Radian6: One of the most comprehensive tools out there, Radian6 allows you to listen in on conversations that involve you and gives you the opportunity to put the information into quantitative formats, which allow you to create an action plan to improve your strategy.

    Visible: This platform comes in at the higher end of the spectrum of social media monitoring services in both price and functionality. Get not only updated trends on online conversations, TruCast will make you aware of all the influencers that people listen to when looking for new brands to try out. It also offers very strong customer relationship management (CRM) capabilities.

    Trackur: One of the more affordable social media monitoring solutions. Trackur provides conversation trending, email alerts, custom filters, a nifty AJAX dashboard and the ability to monitor brands, execs, employees and competitors. (more…)

  • 25 Monitoring Tools That Will Not Cost You a Penny

    Posted Jul 6th, 2010 By in Business, Internet Marketing, Social Media With | 5 Comments

    Your brand, industry, and competitors are being discussed online whether you use social media or not. Actively monitoring what people are saying about you, your brand, your industry, and your competitors has many benefits, including protecting your brand reputation, discovering what customers want and need, learning of new opportunities, staying on top of competition, avoiding disasters, and measuring ROI.

    Below are 25 monitoring tools that won’t cost you anything to use, and will help you gain a wealth of knowledge about your brand, influencers, prospects, customers, competitors, and much more.

    1. Backtype – Get alerts of where your competitors are promoting their website and who they are interacting with.
    2. Bit.ly – Shorten and track how many clicked on and retweeted your links.
    3. BlogPulse – Get data from blogs, news posts and other online content that include you or your competitors in the conversation.
    4. BoardTracker – Search forums and discussion boards or set up alerts that will tell you when and how often people mention a particular search term.
    5. DomainTools – Get a report on a website’s domain information.
    6. Google Alerts – Set up email alerts of target keywords or phrases that are important to you, your brand, and industry.
    7. Google Analytics – See where your website traffic is coming from, what pages are being visited, what keywords are being used to find you, etc.
    8. Google Video – Find videos on a specific topic, competitor videos, etc.
    9. Jodange – Track consumer sentiment about your brand or product across the Web.
    10. Klout – Measure who a person influences and the specific topics they are most influential on.
    11. Knowem – Check and reserve your brand, product, personal name or username on social media websites.
    12. Monitter – Find out what people are saying in real-time on Twitter.
    13. Oodle – Discover competitors’ plans for the future by monitoring the types of jobs they post online.
    14. Quarkbase – See traffic data, similar sites, social comments, description, social popularity about websites.
    15. SEO for Firefox – Find out a site’s PageRank, age, number of links at a certain domain/page, if it’s listed in certain directories etc.
    16. SEOPro Link Checker – Find out which sites link back to your website as well as your competitors’ sites.
    17. SocialMention – Check and get alerts on what people are saying about a term across different blogs and social outlets.
    18. Technorati – Find industry bloggers, influencers, and monitor who mentions you or your competitors in the blogosphere.
    19. Trendrr – Find out how your brand or product is trending in real time compared to others.
    20. Tweetburner – Shorten and track URLs on Twitter and Friendfeed.
    21. Twendz – Track conversation and user sentiment on Twitter in real-time.
    22. Twinfluence – Measure the combined influence of tweeps and their followers.
    23. Twitter Search – Using keywords and phrases, search what people have discussed on Twitter.
    24. Xinu – Find out how well your site is doing in popular search engines, social bookmarking and other site statistics
    25. Yahoo Site Explorer – Discover who is linking to you and your competitors.

    Of course, it does not stop with these. There are hundreds of tools out there! In another blog post, I will discuss the paid monitoring tools.

    What tools do you use? Which free tools did I miss?

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