Tag Archives: LinkedIn


The Apple iPhone is an incredible expansion of the individual's ability to communicate. While some may dismiss it as an electronic leisure item merely designed to appeal to the nation's lust for high tech toys, the fact is that any communicative device, especially one as ingenious and versatile as the iPhone, can be a great asset in business, including Internet marketing.

With a device like the iPhone, which combines separate and once bulky capabilities into a single compact package, your improvement in efficiency can be nothing less than dramatic. Any business needs to move quickly in order to maximize its profits. Anything that might contribute to lag time or a slowing down of its ability to conduct business will keep it from devoting its resources to generating maximum income.

Whether you're managing your time, projects or clients, the iPhone makes the perfect business partner. FaceTime makes video calling a reality, so you can see who you're talking to. The Retina Display offers the highest resolution screen ever on the phone, and multitasking allows you to give everything your undivided attention. Plus, HD video recording gives you a great opportunity to share what you're seeing with others on the spot.

The vast array of business apps available for the iPhone make it an indispensable tool.  The LinkedIn app gives you instant access to your professional network. You can add new contacts on the spot and appraise others of your work with your own status updates.

Want more? The OnlyWire app allows you to update your status and post bookmarks on over 40 social bookmarking sites with one click.

Apple's own database program, Bento, helps you manage everything from to do lists to event planning and business contacts, while Salesforce Mobile (a subscription-based service) gives you instant access to business and client data wherever you may be. You can log sales, access charts and graphs, and respond to new leads right from your phone.

FedEx Mobile for iPhone lets you track all of your shipments. Simply enter your tracking number to check up on the status of a delivery, or auto track them all with a handy watch list.

Cisco WebEx Meeting Center allows you to participate in meetings and interact in real time over either WiFi or 3G.

If you work with clients, iTimeSheet can help you track your time by client as well as your activity reports and create invoices. Plus, you can export the data to Microsoft Excel, so you'll never forget what you did for whom.

As for keeping track of all these passwords, you're all set here as well. 1Password remembers them, along with credit card numbers and other sensitive information so you don't have to do so, and it uses multilayer security and powerful encryption to keep your data safe.

Consider how tremendous has been the impact of the advent of communications devices. In the 1860s, people had to wait to learn of the Lincoln Douglas debates until word of it reached the newspapers. Now people use their cell phones to tweet about historic events as they happen.

Business has been similarly revolutionized, and with the iPhone, you can carry your office with you in an enclosure that's a mere 9.3 millimeters thin.

You might get the impression that the Mac is the forgotten stepchild of the Internet marketing industry. But did you know that some of the top names in Internet Marketing use Macs? Get a FREE 75-page ebook that covers everything you need to know about running your Internet business using a Mac, iPhone and iPad here.

Guest Author: Timothy Arends



Hi Mirna.  Are there any sites that offer updates about Facebook, LinkedIn, and Twitter? I would like to stay in the loop with new things that come out, etc.  I thought I would pick your brain about some of your favorites. – Dawn P.


Thank you for the great question Dawn.  As you know there are thousands of sites and many of them are very helpful.  Since I don't have time to keep track of all of the sites that offer information on Facebook, Twitter, and LinkedIn, I normally like going straight to the source to get updates and accurate information.

Here are some very helpful links for each of the networking sites that you asked about:

Facebook  Business Page

Facebook’s Blog

Facebook’s Developer Blog (Although this is for developers, I still find great information sometimes.)

You may also want to check All Facebook.

Twitter’s Blog

Twitter Status (The best way to get updates when the site is down, which seems like a lot lately.:D)

Twitter for Business

LinkedIn's Blog

LinkedIn for Developers

You may also have seen my blog about LinkedIn. There are excellent training videos for every module of the site.

I recommend to subscribe to the RSS of all these blogs so you can stay updated on all important information.  Also remember, all of these sites have a "help" section if you need any questions answered.

Good luck!

If you would like to get your questions answered by Mirna, please visit the Ask Mirna page.


Today the online world is atwitter with article after article insisting you must be on Twitter, have a presence on Facebook, and a profile on LinkedIn, not to mention have a blog and a YouTube channel and whatever other social media platforms are currently hot.

What’s the bottom line?  What do you really need to do/have?

Here’s my multi-part answer:

First, one size does NOT fit all.  Your reasons for being on social media – to make friends, to network with potential clients, to create relationships with potential customers – and what “business” you are in – are you promoting a brand, book, cause or business? – have a great deal to do with which social media platforms would be best for you.

Second, there’s the question of your personality.  I’m a writer, so blogging comes naturally to me.  But I actually believe in “less is more” when it comes to writing. Thus I love the 140-character limit of a tweet on Twitter for communicating certain information.

Plus I’m disciplined – I have my Twitter strategy down to a system WITHOUT using any automated applications to “follow back,” for example.  Other people I know set a timer so that they don’t get sucked into the tweet world for longer than a set amount of time.

Third, in terms of time, which social media activities are you most likely to keep up consistently and continually?  For example, when I’m deciding whether to follow someone back on Twitter, I look at the person’s tweets.  If he/she has only tweeted once every other month, I know that person is not a committed Twitter participant and I won’t follow back. ...continue reading