Tag : Link Building

  • 6 Common Misconceptions Clients Have About SEO

    Posted Nov 10th, 2010 By in Internet Marketing, Search Engine Marketing, Search Engine Optimization (SEO) With | 5 Comments

    Dealing with clients having very high expectations that are hard to meet is not an uncommon thing for search engine optimization (SEO) providers. Since SEO is an always changing industry, and techniques and methods get outdated very soon, lots of misconceptions take birth in the mind of potential clients which eventually gets transformed into unrealistic expectations. So, it becomes very important for every SEO provider to clear all kinds of misconceptions a client may have before taking on optimization projects.

    Here, we’ll cover the most common unrealistic SEO expectations clients usually have and how they should be addressed.

    1. Speed of ranking improvement – Normally clients have a misconception that the amount of time required to take a website from page 2 to page 1 is the same as the amount of time it takes to bring a website from page 3 to page 2 of search results. Ranking of a website depends on many factors (links, domain age, content, onsite factors, etc.,  and the amount of effort and time required increases exponentially when one has to compete with websites on page 1 as compared to time and effort required when competing with websites on page 3 and so on.
    2. You can’t rank for everything – The other unrealistic expectation clients usually have is the desire to rank for all the keywords in their niche.  Only the most relevant pages can rank at the top for a keyword, and one can’t make a website highly relevant to all important keywords. Also, since most SEO’s work on a fixed monthly budget, increasing the number of keywords will dilute the overall impact for each keyword. So either they have to increase their budgets or limit themselves to specific set of keywords. (more…)

  • 5 Ways Blogging Can Help You Boost SEO Efforts

    Posted Sep 27th, 2010 By in Blogging, Search Engine Optimization (SEO) With | 2 Comments

    Website owners are always seeking new ways to improve their organic rankings and to gain some popularity through SEO practices. There are several known techniques to help improve a site’s SEO such as title text, keywords, and various link building options, but one of the fastest and easiest ways to gain SEO points while incorporating all of the above is often overlooked by many website owners. It is Blogging.

    Many webmasters will focus their SEO efforts on their static site and overlook the added juice blogging can lend to it. Because a blog can be updated easily with new content, it offers more of an opportunity to try various methods of SEO to see which work best. Let’s take a look at a few.

    1. More Indexed pages, High Authority

    A simple commercial site normally contains 7-10 pages so you can only get these many pages in the search engine index. But with the help of blog you can easily add fresh content at regular intervals. For e.g. – If you update your blog 5 times a day, 20 times a month, at the end of year you’d be having 240 more pages in the search Index as compared to other sites. And, higher is the number of your pages in search engine index, more will be the chances to get found by your target audience.

    2. You can target more Keywords

    Keywords are a very important part of SEO, but often hard to figure out or target. While you may be attempting to target one keyword or keyword phrase, your analytics may tell you that your customers are getting to your site through another.

    In the case of a website, you would have to rebuild each page in order to accommodate these new keywords. This is very time consuming and costly. However, if that same site has a blog, a post (or two) could easily be created to target the new keyword or phrase. It is much easier to add a post in a blog. Plus it is far less confusing to your visitors.

    3. Split Testing

    Blogs are a great way to split test your information. You can easily create two posts, covering the same topic, but written with different keywords or offering a different product or service from your site. Then, you can check to see which post resulted in more clicks to your product pages. You can always eliminate the post that is not working well and maybe you will get lucky and find that both were equally successful.

    4. Natural Link Profile

    Blogs with unique and high quality content acts as link magnets. A well researched and written article is more likely to attract natural links than a pure commercial website. Not only it will help you in your organic rankings but will also give a natural look to your overall link building campaign.

    5. More Internal Links Mean More Time On Your Site

    Blogs also makes your visitors to stay longer on your site. By creating internal link chains, you can easily connect your visitor from post to post, feeding them more information about the benefits of your product or service as they go. The more time they spend, the more invested they become, and the more likely they are to buy in.

    Don’t overlook the SEO benefits of having a blog for your website. Here we have listed a few well known techniques, but there are many other ways you can use a blog to gain a lead in the search engine wars. Just look at it as a way to offer a constant flow of information to new and established visitors and you will surely think of numerous ways to use it to your benefit.

    Guest Author: Patsy works for Go-gulf.com, a web design Dubai Company that provides web design solution in Tehran, Sharjah and Middle East.

  • Internal Linking Best Practices to Help Boost Rankings

    Posted May 31st, 2010 By in Internet Marketing, Link Building, Search Engine Marketing, Search Engine Optimization (SEO) With | 3 Comments

    When putting together a website, it’s important to think about optimizing your internal link structure to make sure it’s as search engine friendly as possible. A lot of the time, the potential of internal linking is overlooked in favor of other SEO factors, focusing mainly on the specific pages and not looking at the website as a whole.

    When structuring your website, you want to be making it as clear as possible to the engines what pages are most important, what categories exist and what subcategories lay under these. This effect is often done through the initial navigation and via the use of breadcrumb link trails. This is also usually backed up by a sitemap listed in hierarchical order or priority calculation with XML sitemaps.

    Another thing that is often overlooked is using the full URL when linking to internal pages (i.e, <a href=”http://www.mirnabard.com/2010/05/9-steps-to-reduce-scraping-and-catch-blog-post-theft/”>). Many times the relative URL is used, (i.e., /category.html). The effect this has on rankings hasn’t quite been determined, but what is for sure is that if any of your content is picked up by scrapers, you will have a full link back to your website.  This helps the page to avoid getting penalized for duplicate content.

    Anchor text is important when linking to your internal pages. Often the benefit of this is overlooked, but don’t forget that these are controllable and important links that can tell the search engines a lot about your website. SEOmoz has an interesting post about internal linking.

    Another key thing to consider when looking at internal linking is PageRank sculpting, making sure that your website links well to the most important pages is vital. Think about how the search engines are going to look at your website. What pages do you want to make sure they find and understand are important?

    By following these steps and making sure newer/deeper pages are well linked to with targeted anchor text from already established pages, you can help to give them a boost in the SERPs.

    Guest Author: Ben Hook, a search engine marketer and owner of UK based search engine optimisation company, Navaro.

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