Tag : like page

  • Who’s Blogging What: The 2010 Facebook Page Marketing Guide

    Posted Jun 25th, 2010 By in Facebook, Social Networking With | 1 Comment

    A while back, I ran a  Facebook poll on my blog asking readers if they were getting business from their Facebook pages — 44% said “No,” 33% said “Yes,” 14% said “They didn’t know” if they were getting business and 9% said they were not using it to get business.

    If you are not getting the business results you want out of Facebook, then it is time to re-evaluate your micro-strategy (you have one, right?), and if you don’t know if you are getting results, then you are probably not measuring your efforts.

    My plan was to write a blog post in response to the poll; however, Jeff Ente from “Who’s Blogging What” contacted me to tell me he is using one of my quotes for a new guide Facebook guide.

    The timing was perfect and thought it was an excellent eBook to share with my blog readers who are still struggling with how to use Facebook for business.  This 30-page complimentary guide on how to create, manage, and grow your Facebook pages was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.

    Here is sneak peak at the table of contents:

    Creating a Facebook page

    Examples of effective pages

    Six Ways To Get Found On Facebook

    Getting People To ‘Like’ Your Facebook Page

    Developing Content/Inbound Marketing For Facebook

    Leveraging Facebook for Ecommerce

    Facebook’s potential to make sales become viral

    Analyzing Facebook Traffic

    Newsfeed: Parting thoughts on Facebook from a group of social media

    observers, authors and bloggers

    The eBook can be downloaded on the HubSpot website.  BTW, my quote is on page 27 of the guide.  (ADDED April 2011) Also, there is a new update since the book was released.  Here is information on the new one:

    In The Facebook Marketing Update – Spring 2011, “How to use The Open Graph to connect with your market” you will find out how to:

    • Optimize the Like button and the Open Graph to improve engagement
    • Use iFrames for custom Facebook page content
    • Optimize the Facebook page for search
    • Create a contest that will accomplish almost any conversion goal
    • Use Facebook Connect for ecommerce
    • Make the most out of Facebook Places and Deals
    • Take advantage of the significant upgrade to Facebook Comments plug-in
    • Apply best practices to advertising on Facebook

    You can download the update version here.

    Enjoy and hope these help a lot of you out! Don’t forget to comment below and let me know what you thought of it.

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