Tag : keywords

  • 6 Common Misconceptions Clients Have About SEO

    Posted Nov 10th, 2010 By in Internet Marketing, Search Engine Marketing, Search Engine Optimization (SEO) With | 5 Comments

    Dealing with clients having very high expectations that are hard to meet is not an uncommon thing for search engine optimization (SEO) providers. Since SEO is an always changing industry, and techniques and methods get outdated very soon, lots of misconceptions take birth in the mind of potential clients which eventually gets transformed into unrealistic expectations. So, it becomes very important for every SEO provider to clear all kinds of misconceptions a client may have before taking on optimization projects.

    Here, we’ll cover the most common unrealistic SEO expectations clients usually have and how they should be addressed.

    1. Speed of ranking improvement – Normally clients have a misconception that the amount of time required to take a website from page 2 to page 1 is the same as the amount of time it takes to bring a website from page 3 to page 2 of search results. Ranking of a website depends on many factors (links, domain age, content, onsite factors, etc.,  and the amount of effort and time required increases exponentially when one has to compete with websites on page 1 as compared to time and effort required when competing with websites on page 3 and so on.
    2. You can’t rank for everything – The other unrealistic expectation clients usually have is the desire to rank for all the keywords in their niche.  Only the most relevant pages can rank at the top for a keyword, and one can’t make a website highly relevant to all important keywords. Also, since most SEO’s work on a fixed monthly budget, increasing the number of keywords will dilute the overall impact for each keyword. So either they have to increase their budgets or limit themselves to specific set of keywords. (more…)

  • 5 Ways Blogging Can Help You Boost SEO Efforts

    Posted Sep 27th, 2010 By in Blogging, Search Engine Optimization (SEO) With | 2 Comments

    Website owners are always seeking new ways to improve their organic rankings and to gain some popularity through SEO practices. There are several known techniques to help improve a site’s SEO such as title text, keywords, and various link building options, but one of the fastest and easiest ways to gain SEO points while incorporating all of the above is often overlooked by many website owners. It is Blogging.

    Many webmasters will focus their SEO efforts on their static site and overlook the added juice blogging can lend to it. Because a blog can be updated easily with new content, it offers more of an opportunity to try various methods of SEO to see which work best. Let’s take a look at a few.

    1. More Indexed pages, High Authority

    A simple commercial site normally contains 7-10 pages so you can only get these many pages in the search engine index. But with the help of blog you can easily add fresh content at regular intervals. For e.g. – If you update your blog 5 times a day, 20 times a month, at the end of year you’d be having 240 more pages in the search Index as compared to other sites. And, higher is the number of your pages in search engine index, more will be the chances to get found by your target audience.

    2. You can target more Keywords

    Keywords are a very important part of SEO, but often hard to figure out or target. While you may be attempting to target one keyword or keyword phrase, your analytics may tell you that your customers are getting to your site through another.

    In the case of a website, you would have to rebuild each page in order to accommodate these new keywords. This is very time consuming and costly. However, if that same site has a blog, a post (or two) could easily be created to target the new keyword or phrase. It is much easier to add a post in a blog. Plus it is far less confusing to your visitors.

    3. Split Testing

    Blogs are a great way to split test your information. You can easily create two posts, covering the same topic, but written with different keywords or offering a different product or service from your site. Then, you can check to see which post resulted in more clicks to your product pages. You can always eliminate the post that is not working well and maybe you will get lucky and find that both were equally successful.

    4. Natural Link Profile

    Blogs with unique and high quality content acts as link magnets. A well researched and written article is more likely to attract natural links than a pure commercial website. Not only it will help you in your organic rankings but will also give a natural look to your overall link building campaign.

    5. More Internal Links Mean More Time On Your Site

    Blogs also makes your visitors to stay longer on your site. By creating internal link chains, you can easily connect your visitor from post to post, feeding them more information about the benefits of your product or service as they go. The more time they spend, the more invested they become, and the more likely they are to buy in.

    Don’t overlook the SEO benefits of having a blog for your website. Here we have listed a few well known techniques, but there are many other ways you can use a blog to gain a lead in the search engine wars. Just look at it as a way to offer a constant flow of information to new and established visitors and you will surely think of numerous ways to use it to your benefit.

    Guest Author: Patsy works for Go-gulf.com, a web design Dubai Company that provides web design solution in Tehran, Sharjah and Middle East.

  • Producing Content That Will Make Readers and Search Engines Come Back for More

    Posted Sep 14th, 2010 By in Blogging, Content Marketing, Search Engine Optimization (SEO) With | 3 Comments

    Millions of people from all over the world produce content for the Internet on a daily basis. It is almost impossible to keep track of everything that is written and posted. Search engines are the number one tool that people use to sift through all of the content that is available on the Internet. However, when people search for something, they usually end up clicking through only the first few results that show up. This means that you need to optimize your content for search engines. This will allow your content to show up as one of the top results when people search for the topic you are writing about. However, it is important to place too much priority on search engine optimization. You will also want to make sure that your content is high quality and pleasing to readers.

    Producing Good Content for the Internet

    You need to have solid, relevant content before you can even start to think about search engine optimization. You should try to set yourself apart from the thousands of other articles available on the Internet. You need to offer people something that they cannot get anywhere else. Do some research on what is already available about your topic. You should think about ways that you can improve upon what is already out there and make it more relevant to readers. The content that you produce should also be well written. Nobody wants to read something that is filled with errors and misspellings. You should write in a way that is clear to your reader. You have to understand your audience and give them what they want.

    Search Engines Use Keywords

    After you have produced content that is worthy of being read, you need to understand how search engines work. Search engines enter all of the text on a website into a very large database. Search engines go through this database when something is being searched for. Websites are ranked based on relevance. The relevance of a website is usually based on how often the word or phrase that was searched for appears.

    You should select one keyword or a couple of keyword phrases that you think best represent the content that you have created. You will want to make sure that these keywords appear throughout your article. However, you should be careful to not overdo it. You want to have your keywords appear naturally throughout your writing. It should not be obvious to the reader that you are stuffing your content with keywords.

    Search Engines Like New Content

    A lot of search engines will display new content ahead of content that has been on the Internet for months. This means that you should always be updating and refreshing your content for websites to make sure you rank highly on search engines. Constantly updating content will also help you attract new readers and keep old ones. People will be interested in frequently visiting your site to see if any new information has been posted. In addition, adding new content will allow you to practice your writing skills. You will find that your new articles will flow better and be more readable. You will also get more practice in using keywords so your content will be optimized for search engines.

    Do you do keyword research before you create your content?  What content strategy have you found helpful for your business?

  • 9 Ways to Reduce Scraping and Catch Blog Post Theft

    Posted May 11th, 2010 By in Blogging, Search Engine Optimization (SEO) With | 15 Comments

    Content scraping or theft is when original content is stolen from a blog to republish on another blog or site.  This is considered to be plagiarism or copyright infringement, but since the Web is not completely regulated yet, scraping has become an extremely common problem.  Although, this process can be done manually, normally it is done by automated software programs that allow content to be easily scraped from any blog.

    Blog Post Theft

    Blog Post Theft

    Some people practice scraping to intentionally harm others, but some do not know they are actually creating harm.  If the original content is published on other blogs or websites, it can cause duplicate content issues, especially if the copied content out-ranks the original content in the search engines (See my blog post on duplicate content).

    I have experienced this problem myself in the last few months, and I have let it slide because I know people who copied my posts meant no harm.  Although I appreciate and encourage sharing of content, there are netiquette rules that should be followed (I will cover this topic in a different post). (more…)

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