Tag : Internet Marketing

  • Excellent Etiquette Suggestions for Maintaining a Professional Image While Communicating Behind the Computer Screen

    Posted Apr 14th, 2011 By in Business, Email Marketing, Social Networking With | 2 Comments

    Some people think just because they are behind the computer, etiquette rules do not apply. But, online image and etiquette are just as important and may make a huge difference with how you build and nurture relationships.

    The Internet can be one of the most ambiguous channels of communication. However, it is also one of the fastest and greatest ways to communicate. Nowadays, many of us find it hard to survive without email or social networking sites.

    Networking online is an art; building mutually long term relationships requires the same quality of professional courtesy and dual respect as any other means of communication. Inner wellness can be expressed in many forms through social networking sites and email.

    Netiquette is a code of ethics for the Internet. Unlike the code of professional conduct of accountants, lawyers or doctors, which is supported by legislation, the code of conduct for the Internet requires high levels of self discipline that is ultimately dependent upon our inner quality. When no one can see what we are doing, what else do we have, but our soul, to keep our decorous behavior?

    The suggestions below are a basis of good universal code of conduct for email and online networking:

    Email

    - Never contain too much personal opinion, emotional elements, cartoons, slogans or jokes when sending formal business email.

    - Learn to use the emoticon chart (below) as they are all appropriate for informal business emails to keep us up to date:

    :> or :-> = Devilish grin
    :] or :-] = Friendly
    :( or :-( = Frowning

    :/ or :-/ = Frustrated 
    :) or :-) = Smiling

    :O or :-O = Surprised
    ;) or ;-) = Winking
    :} or :-} = Wry smile

    - Do not show a humorous character that may be offensive to others as we have no way to support our humor with proper body language or to see if our message is being interpreted correctly. Even self depreciating humor could cause others to see you as a low esteemed person. (more…)

  • Impact of the Apple iPhone on Business

    Posted Mar 10th, 2011 By in Mobile With | 2 Comments

    The Apple iPhone is an incredible expansion of the individual’s ability to communicate. While some may dismiss it as an electronic leisure item merely designed to appeal to the nation’s lust for high tech toys, the fact is that any communicative device, especially one as ingenious and versatile as the iPhone, can be a great asset in business, including Internet marketing.

    With a device like the iPhone, which combines separate and once bulky capabilities into a single compact package, your improvement in efficiency can be nothing less than dramatic. Any business needs to move quickly in order to maximize its profits. Anything that might contribute to lag time or a slowing down of its ability to conduct business will keep it from devoting its resources to generating maximum income.

    Whether you’re managing your time, projects or clients, the iPhone makes the perfect business partner. FaceTime makes video calling a reality, so you can see who you’re talking to. The Retina Display offers the highest resolution screen ever on the phone, and multitasking allows you to give everything your undivided attention. Plus, HD video recording gives you a great opportunity to share what you’re seeing with others on the spot.

    The vast array of business apps available for the iPhone make it an indispensable tool.  The LinkedIn app gives you instant access to your professional network. You can add new contacts on the spot and appraise others of your work with your own status updates.

    Want more? The OnlyWire app allows you to update your status and post bookmarks on over 40 social bookmarking sites with one click.

    Apple’s own database program, Bento, helps you manage everything from to do lists to event planning and business contacts, while Salesforce Mobile (a subscription-based service) gives you instant access to business and client data wherever you may be. You can log sales, access charts and graphs, and respond to new leads right from your phone.

    FedEx Mobile for iPhone lets you track all of your shipments. Simply enter your tracking number to check up on the status of a delivery, or auto track them all with a handy watch list.

    Cisco WebEx Meeting Center allows you to participate in meetings and interact in real time over either WiFi or 3G.

    If you work with clients, iTimeSheet can help you track your time by client as well as your activity reports and create invoices. Plus, you can export the data to Microsoft Excel, so you’ll never forget what you did for whom.

    As for keeping track of all these passwords, you’re all set here as well. 1Password remembers them, along with credit card numbers and other sensitive information so you don’t have to do so, and it uses multilayer security and powerful encryption to keep your data safe.

    Consider how tremendous has been the impact of the advent of communications devices. In the 1860s, people had to wait to learn of the Lincoln Douglas debates until word of it reached the newspapers. Now people use their cell phones to tweet about historic events as they happen.

    Business has been similarly revolutionized, and with the iPhone, you can carry your office with you in an enclosure that’s a mere 9.3 millimeters thin.

    You might get the impression that the Mac is the forgotten stepchild of the Internet marketing industry. But did you know that some of the top names in Internet Marketing use Macs? Get a FREE 75-page ebook that covers everything you need to know about running your Internet business using a Mac, iPhone and iPad here.

    Guest Author: Timothy Arends

  • 11 Information Marketing Mistakes to Avoid

    Posted Jan 19th, 2011 By in Business With | 2 Comments

    I get approached by many who want to start Internet-based businesses, so I asked one of my favorite marketing mentors, Adam Urbanski, to share a guest post that would help my readers avoid common Internet marketing mistakes.  Adam is also gives fantastic tips in his complimentary tutorial videos.  Check them out here: http://ht.ly/3FyCn.

    Every day I get calls from my clients asking me questions about doing business online. Each time they cite something they just heard from some “Internet Marketing Guru.” Unfortunately, more often that I care to admit, what people are told about building a profitable online business – specifically information marketing business – is little more than a bunch of crap!

    If you’ve followed a lot of that crappy advice, tried your hand at building an Internet-based business and haven’t yet reached the success you want, these 11 deadly mistakes and tips how to avoid them are for you.

    Mistake #1 – Not Treating What You Do as a Business.

    The difference between a hobby and a business is that a hobby doesn’t make you money – it costs you money.

    If you’re serious about starting a building a profitable online business approach seriously and focus on generating revenue.

    Treat your online business as if you would any regular business.

    Mistake #2 – Being Distracted by Too Many Good Ideas.

    You can light up a room with a light bulb, but you can cut through steel with a laser beam. The same is true with your effort and ideas.

    Too many Internet-Entrepreneur-Wanna-Bes lack the will power to stay focused on one business venture from beginning to end. Chasing too many ideas at the same time often leaves them exhausted, frustrated, and with little results to show for their hard work.

    The key to success is to select one business idea and to develop it completely before moving on to another project.

    Mistake #3 – Not Selecting a Specific Niche.

    Perhaps the biggest mistake of all is trying to be everything to everyone. You can’t – so stop!

    It’s very counter-intuitive to focus on a smaller slice of the market and most people are afraid to do it. But when you do, your business will grow faster, and you’ll be more financially successful in less time. (more…)

  • Case Study: Ramon De Leon Turns Passion and Social Media into Success

    Posted Mar 24th, 2010 By in Case Studies, Social Media, Social Networking, Video Marketing, Viral Marketing With | 5 Comments

    n556501012_9136His passion, motivation, professionalism, generosity and success are contagious to the social media world! Ramon De Leon (@Ramon_DeLeon) is no longer “The pizza guy to know in Chicago”. He is “The pizza guy to know in the world.” The operating partner of six Domino’s franchises in Chicago is now a world-known, sought-after speaker due to his social media presence.

    Ramon’s passion for social media has not only changed his business, but also changed his life. He certainly does not live the life of a typical franchisee partner. I asked Ramon for a brief interview so you can hear the passion for yourself.

    The 20-minute interview turned to 40 minutes, but felt like four minutes because he is so engaging (I can talk to him about social media for hours).  His enthusiasm for social media is magnetic! No wonder people want him to speak in conferences all over the world to share why he lives and breathes social media, and why all business owners should too.

    This interview is not to be missed…let’s listen to Ramon’s amazing tips and hear what he has to say about social media…



    Read the blog I wrote in 2009 about Ramon: Chicago Domino’s Owner, @Ramon_DeLeon More Than Gets Social Media…He Breathes It!

    I will be posting more case study interviews like this on a regular basis. If you are using social media successfully in your business and would like to be interviewed, please reach out to me. I love hearing social media success stories!

    You can also listen to other recent interviews below:

    Case Study: Dippin’ Dots’ Powerful Social Media Strategy Leads to One Million Fans on Facebook

    Case Study: One B2B Increases Business One Tweet at a Time

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  • 5 Ways to Spot a Social Media Scam

    Posted Jan 11th, 2010 By in Internet Marketing, Social Media, Social Networking With | 4 Comments

    scammersWe all know that there are scams everywhere these days, but most people don’t really know what to look for in social media. How do you know when something is a scam or when they are actually as expert as they say? It can be difficult, but there are a few signs that will let you know when something isn’t right.

    1. Promises of earning money. Social media is great for networking and making valuable business connections. It’s not great for earning money. If someone promises that you can build a full income with their help on Twitter or Facebook, steer away. You may earn indirectly, by driving traffic to your website or email list, but actually earning with social media is not very likely and people who suggest this are usually trying to get your information or charging a fee for their “expertise”.

    2. Too many automated announcements. Some people do use auto announcements on Twitter or other forms of social networking sites, but if you see one particular program being used everywhere and the same exact message is sent out, you should investigate before falling for it. Many scams have been perpetuated this way, with the same exact message being sent out through hundreds or even thousands of users. Do your research, and then check out the actual site if you feel it’s a good idea.

    3. Links take you to different sites. In some cases, what is being announced on the social media network doesn’t match the link. The text is only designed to make you want to check out the link, where you may be prompted to download something or sign up for something to give away your personal information.

    4. People befriend you only to pump products. It’s happened to all of us, you start following someone who followed you on Twitter and they start sending you DMs trying to sell you something. While this could just be very aggressive marketing, in some cases, it is far more serious and can lead to actual scams that people are promoting. Pyramid schemes are particularly popular for this since they get people to sign up under the belief they can earn hundreds by following a few simple steps, which unfortunately involve spamming everyone in their social network with the scheme.

    5. Ask you to give out too much information. Facebook is particularly bad for this in that many apps there feign harmlessness but request far too much information for their purposes. Be careful whenever anyone is asking you for information that could be used to guess your passwords or even your “secret question” for recovering passwords on some sites.

    Social media is a great way to brand yourself, get your business recognized and drive traffic to your site, but the fact remains that these sites are also ripe with scams. A little common sense and some investigation can go a long way toward preventing problems with scammers, so stay alert!

    What scams have you seen on the Internet?

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