Today, I am going to discuss something that I’m sure everyone has seen at least once or twice, and I would hasten to add that probably the majority of marketers have been guilty of it at least in some small way (I’m certainly no exception).

Ego-centric Marketing

It’s not usually done on purpose, but I think businesses sometimes are guilty of forgetting what their marketing is really about, and who it is for…

So here it is then: Marketing is for the sole benefit of your customers. It is about pleasing them, helping them, answering their questions. What it is not, is a chance to tell them everything that you like about your business.

Avoiding Vanity

We’ve all seen examples of this, the Internet is full of it. Corporate websites often looking smashing, but when you land on a home page that reads like a business plan, it’s hard to be enthusiastic about staying to explore that website isn’t it?

Sentences like “We use innovative [jargon] to excel at [jargon] and provide a more [jargon] service for our key customer groups.” belong in your marketing strategy, or maybe on an about us page. (more…)