Tag : guide

  • The Best Way to Blog for SEO – A Beginner’s Guide

    Posted Aug 30th, 2011 By in Blogging, Search Engine Optimization (SEO) With | 1 Comment

    Are you clueless on how to blog for SEO? This beginner’s guide will take you through simple steps on how to get your blog posts in tip top shape for when the search bots come crawling.

    Why Blog for SEO?

    There’s two very good reasons you should do this, which lead me to put together this beginner’s guide on how to blog for SEO.

    1. Since you’re already taking the time to write the blog, so you might as well know how to blog for SEO.

    2. It will help drive extra traffic to your blog in the long term – which is why you’re blogging right?

    How to Blog for SEO

    First you should plan out your blog post. It might seem like extra work, but believe me it will make the whole process a lot easier. You can download the plan I used to prepare this blog for SEO here.

    Topic – First you’ll need to decide on the topic you’ll be blogging about. Ideally it should be a trending topic or something you know is popular with your target audience. There’s no point writing about something no one’s interested in.

    Keywords – Probably the most important consideration when tailoring your blog for seo is the keywords you’ll use. Once you’ve decided on your topic, the best way to select keywords is to head on over to the google keyword tool, which will show you a bunch of suggestions for the topic you enter. Ideally try to choose 2 or 3 phrases which have high search traffic and low competition. If you downloaded the plan I used for this post, you’ll see that the phrases I’ve selected are ‘blog for seo’, ‘how to blog’ and ‘beginner’s guide’, which all have low competition and searches in the thousands. (more…)

  • Who’s Blogging What: The 2010 Facebook Page Marketing Guide

    Posted Jun 25th, 2010 By in Facebook, Social Networking With | 1 Comment

    A while back, I ran a  Facebook poll on my blog asking readers if they were getting business from their Facebook pages — 44% said “No,” 33% said “Yes,” 14% said “They didn’t know” if they were getting business and 9% said they were not using it to get business.

    If you are not getting the business results you want out of Facebook, then it is time to re-evaluate your micro-strategy (you have one, right?), and if you don’t know if you are getting results, then you are probably not measuring your efforts.

    My plan was to write a blog post in response to the poll; however, Jeff Ente from “Who’s Blogging What” contacted me to tell me he is using one of my quotes for a new guide Facebook guide.

    The timing was perfect and thought it was an excellent eBook to share with my blog readers who are still struggling with how to use Facebook for business.  This 30-page complimentary guide on how to create, manage, and grow your Facebook pages was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.

    Here is sneak peak at the table of contents:

    Creating a Facebook page

    Examples of effective pages

    Six Ways To Get Found On Facebook

    Getting People To ‘Like’ Your Facebook Page

    Developing Content/Inbound Marketing For Facebook

    Leveraging Facebook for Ecommerce

    Facebook’s potential to make sales become viral

    Analyzing Facebook Traffic

    Newsfeed: Parting thoughts on Facebook from a group of social media

    observers, authors and bloggers

    The eBook can be downloaded on the HubSpot website.  BTW, my quote is on page 27 of the guide.  (ADDED April 2011) Also, there is a new update since the book was released.  Here is information on the new one:

    In The Facebook Marketing Update – Spring 2011, “How to use The Open Graph to connect with your market” you will find out how to:

    • Optimize the Like button and the Open Graph to improve engagement
    • Use iFrames for custom Facebook page content
    • Optimize the Facebook page for search
    • Create a contest that will accomplish almost any conversion goal
    • Use Facebook Connect for ecommerce
    • Make the most out of Facebook Places and Deals
    • Take advantage of the significant upgrade to Facebook Comments plug-in
    • Apply best practices to advertising on Facebook

    You can download the update version here.

    Enjoy and hope these help a lot of you out! Don’t forget to comment below and let me know what you thought of it.

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