6 Ways to Let Google Optimize Your Business

It’s easy to take the idea of search engine optimization for granted. Yeah, the marketing landscape is abuzz with all things SEO today, but did you even know what the term “search engine optimization” meant ten years ago? The term has no doubt covered a lot of ground in a short period of time.
But let’s [...]

25 Monitoring Tools That Will Not Cost You a Penny

Your brand, industry, and competitors are being discussed online whether you use social media or not. Actively monitoring what people are saying about you, your brand, your industry, and your competitors has many benefits, including protecting your brand reputation, discovering what customers want and need, learning of new opportunities, staying on top of competition, avoiding [...]

Ask Mirna: Will My Blog Be Penalized for Duplicate Content?

QUESTION:
“What is the impact on your blog rankings if you take some of the blog posts and repackage them as e-zine articles? Effectively, you are using the content twice. Will my blog rankings be penalized? If so, how much?” — Rob B.

ANSWER:
The duplicate content penalty is used by Google and other major search engines [...]

6 Reasons Why You Need a Business Blog

If you don’t currently have a blog for your business web site, it’s high time you set one up. Even businesses with no writing staff can manage by hiring ghostwriters or inviting guest bloggers. You can also work on posts ahead of time and schedule them to run over time. I schedule a [...]

5 SEO Scams to Avoid

As a business owner, you know that search engine optimization (SEO) is important. Without it, your website will languish in anonymity. It can be very easy to get obsessed with getting higher rankings and more traffic, something that everyone wants. Unfortunately, there are many unscrupulous people out there who prey on those desires to make [...]

3 Ways to Use the New Google Descriptions

Google has just rolled out a new feature that makes the descriptions shown under each search result title more useful. You can now search within a page right on the search results by clicking on a link below the description. It’s essentially a search within a search, something that can make it far easier for [...]

Google Caffeine: A Desperate Attempt at Competition or Something Worthwhile?

The brand spanking new version of Google Caffeine is about to be launched, but the internet is already buzzing about it. Last week, a developer’s version was released and the testers have been reporting some excellent results. So just what can you expect from this new and improved search engine when it finally makes a [...]

Social Media: What’s Buzz’n on the Web?

Are you on Facebook or are you on Friendster? Twitter or Yammer? On LinkedIn anyone? Do you Digg or Delicious it? All of the above?
The most important question: Do you know what all this means or are you confused? In this article, we hope to clear the confusion and [...]