Tag Archives: Google

When you set up your website, blog, and a multitude of social media profiles, you might expect to see a major boost in visitors and/or sales (depending on whether you're running a business or merely promoting a personal agenda in the online arena). But if you don't understand how or why social media can be used to your advantage, you might not see the results you're hoping for. And the first thing you need to know is that these tools must be monitored, analyzed, and adjusted constantly if you want to see consistent results from your social networking efforts. Luckily, there are a number of tools that can help you to do just that. Here are a few tips that will help you to track the performance of your online presence so that you can make the most of your internet experience.

When you first start your journey to expand your online presence and spread your brand, you might think that the trick is to get connected to as many social media outlets as possible. Unfortunately, this is a fallacy that can deliver only heartache. It's not about how many social networks you utilize; it's about choosing the handful that are likely to be most beneficial to your business and then creating a strategy for targeted campaigns that will give you the most bang for your buck (so to speak). After all, you don't want to waste your time on efforts that show no return on investment. And while you can certainly get plenty of advice on how to go about utilizing social media to your advantage (and you definitely don't have to reinvent the wheel here), you'll likely have to go through some amount of trial and error to get to a point where you're seeing consistent results.

This is where tracking tools can be very handy. And you're probably already familiar with some of the most common ones. Perhaps you've noticed that a lot of websites and blogs now provide an entire sidebar worth of buttons that allow users to "like" their posts or pages on Facebook and Google+, as well as Tweet, Digg, or StumbleUpon their content (basically, share with others). You can not only install these on your sites; you can also include tools that allow you to track how often they are clicked. And you can use a variety of social metrics and analytic tools to see how your content is being shared, assess whether or not posts have gone viral, discover which forms of social media are performing the best, and compare across multiple platforms and posts.

The best part is that you can find these tools for nearly any social networking outlets that you are currently using. And you can, of course, utilize comprehensive programs as well, such as Google Analytics. You will still have to do the heavy lifting by putting time and effort into your social networking profiles, providing new and exciting content, communicating with users, and monitoring and analyzing the data produced by your tracking tools. But the addition of metrics could allow you to spot trends, see failures, and of course, operate more efficiently in the online arena, ultimately making the most of the worldwide web.

Sarah Danielson is a contributing writer for GetShared the premier company for all of your social media management needs.


Link building is an important way to raise the page rank of your website. Unfortunately, it is also a tricky process that can leave your website with a lower rank, rather than the higher rank you were going for. This happens when you choose the wrong type of link building and build devalued links instead of valued ones.

Types of Devalued Links

There are different types of links. There are great links from authority websites, links that can help your page rank as long as you don't abuse them and links that will hurt your website. The last type is the type that we will look at here.

Link Exchanges or Farms

Link farms are websites that host hundreds or thousands of links simply for the sake of providing a link. They have no relevant or useful content and many times the sites they host are not even related in topic.

These sites are no longer useful for gaining page rank and can even hurt your site. They may also pose as link "directories," so be careful when submitting your website to anything that already has many other links posted on it.

Your site can also be devalued by having many reciprocal links. These are when you agree to link to another site and they agree to link to you. A popular way for webmasters to get a lot of reciprocal links is the use of link exchanges. Search engines have caught on to this practice and now devalue many websites that engage in this type of activity.

Forum or Blog Spamming

You should sign your blog comments with your real name, instead of putting links in the author field. These types of links look like link spam to Google and other search engines and in response they will devalue your website.

Likewise, you should join forums in an effort to help others. It is okay to have your website address in the signature field, but don't list your website address in every actual post. This will have the same effect as blog spamming.

While we're at it, don't promote your website in every comment or post. This is still a form of forum spamming, even if Google can't "see" it. Readers will see right through you and you may miss a chance at some legitimate traffic.

The Best Links

The best types of links that your website can get are natural links from authority sites with a high page rank that have been around for several years. The best way to get these types of links is to provide useful information that others will naturally want to share.

If you can get a website like this to the first page of Google, you will begin receiving natural links. If you find that you aren't getting natural links, you can also participate in guest posting on related websites that already have a decent page rank.

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1 Comment

What is the one thing I should do to my website that would improve my SEO?  This is a common question I am asked and I always have the same answer.

I tell people all they have to do is make their listing in the search engines the one that more people will want to click on. Simple!

Of course, there is a lot in just that simple statement.  First, for people to be able to click on your listing it needs to be seen and for them to actually click on your listing then it needs to offer the answer they are looking for.  Put simply, it needs to say “Here I am and I have exactly what you are looking for”.  Actually, it needs to shout it at you!

So how do you do this?  Well it’s all down to two very important fields on your webpage.  The Title tag and the Meta description tag.  If you are using a content management system to update your pages then the fields are probably called Page Title and Page Description.

Now before any purist SEO specialists chime in and say that the description field has no place in your SEO strategy let me tell you they are plainly wrong.  What they mean to say is that the search engines place no value on what you include in your description field.  However, it isn’t the search engines that click on your listing.  It’s people that do that and they read your page description. ...continue reading