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	<title>Mirna Bard &#187; Facebook</title>
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	<link>http://www.mirnabard.com</link>
	<description>Social Media, Internet Marketing, SEO Blog</description>
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		<title>A Quick Tutorial to Help You Navigate the New Facebook Interface</title>
		<link>http://www.mirnabard.com/2011/11/a-quick-tutorial-to-help-you-navigate-the-new-facebook-interface/</link>
		<comments>http://www.mirnabard.com/2011/11/a-quick-tutorial-to-help-you-navigate-the-new-facebook-interface/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 17:46:39 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Friend]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[newsfeed]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.mirnabard.com/?p=3362</guid>
		<description><![CDATA[If you’ve logged into Facebook in the past few weeks, you’ve probably noticed that it looks different. Dramatically different. So how are you supposed to navigate through your favorite social media website with these newly integrated features? To better understand the new Facebook and continue to connect with friends in social media, here is a ...]]></description>
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<p><!-- End Shareaholic LikeButtonSetTop Automatic -->If you’ve logged into Facebook in the past few weeks, you’ve probably noticed that it looks different. Dramatically different. So how are you supposed to navigate through your favorite social media website with these newly integrated features?</p>
<p>To better understand the new Facebook and continue to connect with friends in social media, here is a quick tutorial that you can use to navigate through the changes:</p>
<p><strong>1. Understand the new Newsfeed.</strong> With the major changes made to the Facebook newsfeed recently, users have been complaining that they want their old newsfeed back. Most recently, Facebook has decided to come to a compromise. They’ve made a small change in the newsfeed to let users check out recent stories in reverse chronological order, just like in the old days of Facebook. The good news for Facebook users is that Facebook is listening to your feedback and will take action if enough people are unhappy. Facebook will now have a new drop-down menu for the newsfeed with either Recent Stories or Highlighted Stories first – user’s choice.</p>
<p><strong>2. Get acquainted with the Ticker.</strong> At the right side of the page, you will now find a real-time Ticker that tells you exactly what friends are doing, similar to the real-time updates on Twitter. This real-time Ticker is a live feed of all Facebook activity in your group of friends. All you have to do is click on any post in the Ticker to see activity and comment &#8211; without ever leaving your home page. If you find this annoying, you are not alone. Many Facebook users feel that the new Ticker makes the page too busy and distracting. But it also provides you with the opportunity to stay connected to all activities that your friends engage in every second of the day.</p>
<p><strong>3. Use the Subscribe Button.</strong> If you are like most of the world, you have quite a few Facebook friends that you would rather not hear from on your newsfeed. Maybe they talk too much about themselves, maybe they shamelessly promote their business, or maybe they post a picture after picture of their baby. Whatever the reason, using the new Subscribe button will let you determine how much information you want to see from a specific friend. You can use this Subscribe button to weed out friends you don’t want to hear from as often and keep tabs on close friends in the newsfeed.</p>
<p><strong>4. Change your friend settings.</strong> If you are going to send a friend request to a new friend, hover over the Friend Button on their profile first. This will give you options to add someone as a Close Friend or Acquaintance, determining how many of their posts that you will see in your feed.</p>
<p><span style="color: #333399; background-color: #ffffff;"><em><strong>Guess Author:  </strong>Joel Newman is a freelance writer experienced in Internet marketing and social media marketing. For more information on top registry cleaners to speed up your PC, you can visit Joel Newman’s <a href="http://www.registry-cleaner-tool.com" target="_blank"><span style="color: #333399; background-color: #ffffff;">Registry Repair</span></a> website.</em></span></p>
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		<title>Should You Follow Your Favorite Brands on Social Media Platforms?</title>
		<link>http://www.mirnabard.com/2011/08/should-you-follow-your-favorite-brands-on-social-media-platforms/</link>
		<comments>http://www.mirnabard.com/2011/08/should-you-follow-your-favorite-brands-on-social-media-platforms/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 15:00:08 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.mirnabard.com/?p=3297</guid>
		<description><![CDATA[Social media marketing is a booming trend, so it’s no wonder that it’s easier than ever to find all of your favorite brands on popular websites like Twitter and Facebook. Businesses of all sizes are relying on social media to improve customer communication since social networking is much more efficient and cost effective than communicating ...]]></description>
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<p><!-- End Shareaholic LikeButtonSetTop Automatic -->Social media marketing is a booming trend, so it’s no wonder that it’s easier than ever to find all of your favorite brands on popular websites like Twitter and Facebook. Businesses of all sizes are relying on social media to improve customer communication since social networking is much more efficient and cost effective than communicating via the telephone or e-mail.</p>
<p><em>If you’re a customer that has a concern, question, or a comment, you can reach out to the majority of brands through social media in a matter of seconds.</em> On top of that, since brands are relying on social media for marketing purposes, many top businesses are giving their customers rewards for following them on Twitter or liking them on Facebook.</p>
<p><strong><a href="http://www.mirnabard.com/wp-content/uploads/2011/08/Brand.jpg"><img class="alignleft size-medium wp-image-3300" title="Brand" src="http://www.mirnabard.com/wp-content/uploads/2011/08/Brand-300x225.jpg" alt="" width="300" height="225" /></a>Here are a few top benefits you can receive from following your favorite brands in social media:</strong></p>
<p><strong><span style="color: #008080;">1. You can be heard.</span></strong> Rather than sending an e-mail to a business or even participating in a survey, you can post your comment or tweet a response in just a few seconds. Since most businesses are new to the social media plunge, it’s likely that you’ll receive a response within a few hours or even a day to your question or concern.</p>
<p>On top of that, since Twitter is a public website, a business won’t want other customers to see a public customer concern that hasn’t been dealt with. If you’re posting on a public social media website, a business is much more likely to respond to you than if you just send an e-mail.</p>
<p><span style="color: #008080;"><strong>2. You can find out about special deals and contests.</strong></span> Brands are more excited than ever to use social media to promote specials, giveaways, and contests. Even mega brands like Verizon have leaned heavily on social media by using hashtags on Twitter to promote a series of giveaways to drum up sales from new customers.</p>
<p>If you have a favorite brand, it literally pays to stay in the know and use social media to take advantage of discount offers you can’t find anywhere else.</p>
<p><span style="color: #008080;"><strong>3. You can eliminate confusion.</strong></span> If you’re confused about a company’s new product or how to take advantage of a coupon, you can post a question on Facebook to receive a near immediate response. This is much more effective than visiting forums with answers from other Internet users.</p>
<p>Why rely on another customer’s speculation or perspective when you can go to the horse’s mouth and get your answer directly from the brand through social media? Even better, you won’t have to worry about staying on hold with a company for minutes on end to get the help you need.</p>
<p><span style="color: #008080;"><strong>4. You can become part of the bigger picture.</strong></span> Starbucks is one of the leading brands in social media, and they have taken the next step by introducing the forum My Starbucks Idea. The amazing thing about this forum is that customers are allowed to post their ideas and suggestions, and <em>Starbucks actually listens</em>.</p>
<p>This is a brilliant strategy on behalf of Starbucks. Customers everywhere are impressed that they are being heard by a large corporation, and Starbucks is getting great ideas for free that they can use for product development.</p>
<p><span style="color: #333399;"><em><strong>Guest Author:</strong>  Bethany Ramos is an expert in Internet marketing and social media marketing, and she also co-owns her own e-commerce website, <a href="http://www.thecoffeebump.com/" target="_blank"><span style="color: #333399;">The Coffee Bump</span></a>.</em></span></p>
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		<title>Is Google + Competing with Facebook?</title>
		<link>http://www.mirnabard.com/2011/07/is-google-competing-with-facebook/</link>
		<comments>http://www.mirnabard.com/2011/07/is-google-competing-with-facebook/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 14:00:42 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[benchmark]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[circles]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[newsfeed]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[status updates]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.mirnabard.com/?p=3294</guid>
		<description><![CDATA[Hands-down, Google is the most popular website on earth. Yet they seem to be worried about their stiff competition coming in at a close second &#8211; none other than Facebook. This is precisely why Google has decided to introduce their own social network as Google +. Google has tried to make a number of different ...]]></description>
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<p><!-- End Shareaholic LikeButtonSetTop Automatic -->Hands-down, Google is the most popular website on earth. Yet they seem to be worried about their stiff competition coming in at a close second &#8211; none other than Facebook.</p>
<p><strong>This is precisely why Google has decided to introduce their own social network as Google +.</strong> Google has tried to make a number of different social media channels over the years, like Google Buzz and Google Wave. Yet nothing has caught on so far…</p>
<p>But now we can consider Google + for a second. Google + makes no bones about the fact that it is supposed to be just like Facebook with a few enhancements. Maybe we could call it “Facebook with a facelift”? Instead of opening up Google + to the public, Google has decided to create a little bit of buzz, so to speak.</p>
<p><em>Upon its introduction, you can’t sign up directly for Google + just yet.</em> Initially, you have to be invited by someone else who is a member in the beta stage of this social network. But even with this type of exclusive appeal, Google + has managed to gather 10 million members as of July 2011. This is nowhere near the mega benchmark set by Facebook at 750 million members, but it seems to be off to a strong start.</p>
<p style="text-align: center;"><span style="font-size: x-large; background-color: #0000ff; color: #c0c0c0;"><strong>Google + versus Facebook</strong></span></p>
<p>At first glance, Google + looks like a copycat of Facebook. You can post your thoughts and updates, just like you can to the Facebook wall. There is also something called a Stream, which is exactly like the Newsfeed on Facebook. And to compete with the “Like” button on Facebook, Google + offers a +1 button so that you can show that you are a fan of a post, picture, video, or what have you.</p>
<p><em>But the big, shiny difference between the two is that Google + has a little something called Circles.</em></p>
<p>If you’ve ever had the thought when using Facebook that you’d love to say something a little more inappropriate, a little more private, or a little wackier than what you would share with all of your friends, Circles may be the answer. You can create circles of friends, family, acquaintances, and following, which is similar to Twitter. You can also create your own circles with specific members, like Grandparents or College Friends, where you can share private jokes or special stories to your heart’s content without boring everyone else on your Stream.</p>
<p>And when you decide to share something, you are able to specify which circle that it is sent to. Of course, you can choose to send the information to all of your circles or just one to keep a bit of news private. This minimizes much of the fuss surrounding social media, like teachers getting fired for posting pictures of a drunken party or saying something inappropriate. If you want to post something that you don’t want your boss to see, then don’t post it to a public circle, plain and simple.</p>
<p>Although this may be a subtle difference between Google + and Facebook, only time will tell how the Circles feature attracts users to this new social network.</p>
<p><span style="background-color: #ffffff; color: #333399;"><em><strong>Guest Author:</strong>  Bethany Ramos is an expert in Internet marketing and social media marketing, and she also co-owns her own e-commerce website, <a href="http://www.thecoffeebump.com/" target="_blank"><span style="background-color: #ffffff; color: #333399;">The Coffee Bump</span></a>.</em></span></p>
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		<title>4 Important Ingredients in a Successful Social Commerce Campaign</title>
		<link>http://www.mirnabard.com/2011/06/4-important-ingredients-in-a-successful-social-commerce-campaign/</link>
		<comments>http://www.mirnabard.com/2011/06/4-important-ingredients-in-a-successful-social-commerce-campaign/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 14:00:02 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Exposure]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[selling online]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[Storefront]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[widgets]]></category>

		<guid isPermaLink="false">http://www.mirnabard.com/?p=3239</guid>
		<description><![CDATA[What started as a mere trend several years ago has now evolved into its own culture. Social commerce is gaining popularity by leaps and bounds in the virtual world and shows no signs of slowing down. Selling products online was once reserved for major retailers with massive inventories and the selling power to reach the ...]]></description>
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<p><!-- End Shareaholic LikeButtonSetTop Automatic -->What started as a mere trend several years ago has now evolved into its own culture. Social commerce is gaining popularity by leaps and bounds in the virtual world and shows no signs of slowing down. Selling products online was once reserved for major retailers with massive inventories and the selling power to reach the masses. Now, thanks to sites like eBay, web stores, and applications for social media platforms such as Facebook, anyone can market and sell their products online.</p>
<p>Having a successful social commerce campaign hinges on a number of factors. It&#8217;s not something you should venture into blindly without having done at least some minimal research. Although once you get your ecommerce campaign up and running, it can run on autopilot to some extent. However, there are certain areas in which you always have to be proactive instead of reactive when it comes to selling your products online.</p>
<p><em><strong>Let&#8217;s take a look at the four most important ingredients in a successful social commerce campaign:</strong></em></p>
<p><span style="color: #993366;"><strong><span style="font-size: medium;"><a href="http://www.mirnabard.com/wp-content/uploads/2011/06/social-commerce.png"><img class="alignleft size-medium wp-image-3240" title="social-commerce" src="http://www.mirnabard.com/wp-content/uploads/2011/06/social-commerce-300x266.png" alt="" width="300" height="266" /></a>A Multifaceted Approach</span></strong></span></p>
<p>Simply using one or two of the array of free social media tools available today won&#8217;t get you very far in your social commerce campaign. The key to making these tools work for your brand is not just using them, but using them in tandem with other avenues of marketing to gain maximum exposure. Add Facebook and Twitter widgets to your business website and blog. Add links to your website and blog to your Facebook Fan Page and Storefront and your Twitter account. Tweet about sales, promotions, new products and services. Blog about these events as well and announce the blog updates on your Fan Page. Let everything you do online reciprocate what you&#8217;ve already done, allowing the campaign to come full circle.<span id="more-3239"></span></p>
<p><span style="font-size: medium; color: #993366;"><strong>Get Personal</strong></span></p>
<p>Customers want to feel like their opinions matter and achieving that strengthens the bond between the buyer and the seller. Try to involve your customers in your business as much as you can. Constantly ask for feedback about their experiences and take their suggestions. Ask them to vote on which products should be introduced next and which services they would like you to offer in the future. Asking for their opinion lets your customers know that you are listening to them, which works to establish brand loyalty. On the flipside of that, don&#8217;t forget to interact with your fans on a personal level. Respond to their comments and posts. Let them know you&#8217;re reading and listening.</p>
<p><span style="color: #993366; font-size: medium;"><strong>Reward That Loyalty</strong></span></p>
<p>Reward your loyal social media followers with exclusive discounts and specials that are not available to other customers. Not only does this show your appreciation for your loyal followers, it also provides the incentive for them to recommend your brand to others.</p>
<p><span style="color: #993366; font-size: medium;"><strong>Don&#8217;t Oversell</strong></span></p>
<p>Instead of always posting about products you have for sale, ask questions or create polls to get your customers involved. Share relevant industry news or even some candid insights into your personal life. If your company is involved in other events or causes, let your fans know it. Random trivia, current events and human interest stories are always good conversation starters. Yes, the point of social commerce is selling your products and services, but nobody likes high pressure tactics or feeling like they&#8217;re being “sold” to all the time.</p>
<p><em><span style="color: #333399;"><strong>Guest Author: </strong>Helen Fang is the social media expert at Vendio, an ecommerce software company that enables online businesses to <a href="http://www.vendio.com/ecommerce/facebook-store" target="_blank">sell on Facebook</a>, eBay, Amazon, and Google from one platform.</span></em></p>
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		<title>Social Espionage &#8211; The beginnings of the trend for real business intelligence?</title>
		<link>http://www.mirnabard.com/2011/04/social-espionage-the-beginnings-of-the-trend-for-real-business-intelligence/</link>
		<comments>http://www.mirnabard.com/2011/04/social-espionage-the-beginnings-of-the-trend-for-real-business-intelligence/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 15:00:21 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business intelligence]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[employers]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[InsideView]]></category>
		<category><![CDATA[social espionage]]></category>

		<guid isPermaLink="false">http://www.mirnabard.com/?p=3087</guid>
		<description><![CDATA[Social Espionage? The very term “Social Espionage” gives rise to images of an Orwellian future, or a really cool new John Le Carre novel. It could be imagined the book received funding solely on the creation of the term, which would be not too far from the truth. The term comes from Umberto Milletti, the ...]]></description>
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<p><!-- End Shareaholic LikeButtonSetTop Automatic --><strong><a href="http://www.jontnorwood.com/wp-content/uploads/2011/04/spy.jpg"><img class="alignleft size-full wp-image-610" title="spy" src="http://www.jontnorwood.com/wp-content/uploads/2011/04/spy.jpg" alt="" width="138" height="201" /></a><span style="font-size: medium;"><span style="color: #333399;">Social Espionage?</span></span></strong></p>
<p>The very term “Social Espionage” gives rise to images of an Orwellian future, or a really cool new John Le Carre novel. It could be imagined the book received funding solely on the creation of the term, which would be not too far from the truth. The term comes from Umberto Milletti, the CEO of InsideView.</p>
<p>InsideView, in business since 2005, just announced a $12 million round of funding. However, most are quick to point out that they are using the term to describe high-level sales executives gathering information on potential sales contacts, who don&#8217;t have the time to waste in letting a salesperson get to know them, being busy CEOs and all. Get all the inside scoop-hence the product name, InsideView-on your target before you strike; learn from twitter posts that he&#8217;s against continued fossil fuel production, or the current administration’s policy on such-n-such.</p>
<p><span style="color: #333399;"><span style="font-size: medium;"><strong>It’s</strong> <strong>Not That Kind Of Spying</strong></span></span></p>
<p>While CRM&#8217;s stated purpose is to codify business intelligence with regard to sales prospects using social networking, it is hard to imagine a sales person that wouldn&#8217;t be tempted to keep tabs on the key people at his or her&#8217;s nearest rival for signs of what they may do.</p>
<p>Hey, if it is out there why not use it? This could lead to a blackout of information and the use of social networking for many business professionals in an effort to avoid giving their competition too much information. Which many do already. There has been a controversy boiling over default business policies regarding social networking and its proper use. Employers have fired employees, and even sued them over the use of social networking in the work place. This is not going to help.</p>
<p>The kind of high-level tool that this new start up represents has been in the hands of enterprise level executives for a while. Business is war and in war, intelligence rules. The difference here is that salespersons and small companies all over the place will be spying on each other and making that first contact with the prospect count by already knowing the answers and the questions. Maybe, as most people in business use social networking for business and sales prospecting is already an online experience. What this package does is use semantic search and online information aggregation to make it a lot easier.<span id="more-3087"></span></p>
<p><span style="font-size: medium;"><span style="color: #333399;"><strong>What about real Espionage?</strong></span></span></p>
<p>Could this be a tool in the hands of governments to conduct real spying? No, as it would be a step backwards for the government, since our government is orders of magnitude beyond this. “Social Espionage” is the beginnings of the trend for real business intelligence to be packaged and sold as a product for those who cannot afford the bigger one. The explosion of social networking and its use has made the market ripe for these kinds of start-ups.</p>
<p>Social networking is already the new background check for prospective new employees and most professional employment consultants know that your online profile is your resume. Tracking the buzz on twitter for this or that keyword is the insider secret to what’s really trending, and Facebook information is the most sought after of all. This trend is here to stay. Of course, “Social Espionage” has yet to become an industry buzzword and it may never, but it is even more exciting to the John Le Carre novel fans that real business insiders use it.</p>
<p><span style="color: #333399;"><em><strong>Guest Author:</strong> Jon T. Norwood is a managing partner at <a href="http://www.high-speed-internet-access-guide.com/">High Speed Internet</a>, a site dedicated to providing information on Internet providers and technology.  Jon can be reached at jon@webexordium.com.</em></span>
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		<title>20 Great SmartBrief Social Media Polls and Analyses</title>
		<link>http://www.mirnabard.com/2011/03/20-great-smartbrief-social-media-polls-and-analyses/</link>
		<comments>http://www.mirnabard.com/2011/03/20-great-smartbrief-social-media-polls-and-analyses/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 15:00:49 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Polls]]></category>
		<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[As many of you a while back I won a seat on the SmartBrief on Social Media Board was awarded the role of poll analyst. Let me tell you, time really flies when you are having fun because I have already written 20 analyses.  Where are the weeks going? Below, I gathered the synopsis of ...]]></description>
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<p>As many of you a while back I won a seat on the SmartBrief on Social Media Board was <a href="http://smartblogs.com/socialmedia/2010/10/20/meet-the-winner-of-smartbriefs-poll-analyst-contest/" target="_blank">awarded the role of poll analyst</a>. Let me tell you, time really flies when you are having fun because I have already written 20 analyses.  Where are the weeks going?</p>
<p><a href="http://www.mirnabard.com/wp-content/uploads/2011/03/Polls.jpg"><img class="alignleft size-medium wp-image-2892" title="Polls" src="http://www.mirnabard.com/wp-content/uploads/2011/03/Polls-282x300.jpg" alt="" width="282" height="300" /></a>Below, I gathered the synopsis of all 20 analyses for my readers <em>(Please click on the title to be taken to the full analysis)</em>. I would love to hear which analysis was the most helpful to you.  Please share in the comments below.</p>
<p><span style="font-size: medium;"><strong><a href="http://smartblogs.com/socialmedia/2010/10/08/do-consumers-want-to-be-treated-as-individuals/">Do consumers want to be treated as individuals?</a></strong></span></p>
<p>This was the analysis that helped me win the <a href="http://www.mirnabard.com/2010/10/did-you-hear-mirna-bard-is-a-smartbrief-contest-finalist-and-needs-your-vote/" target="_blank">SmartBrief contest</a>.  Do consumers want to be treated as individuals? Treating consumers as individuals by engaging them through social media and outstanding customer service, combined with amazing products or services and revenue-generating initiatives, can help make the relationship between a company and its customers a more powerful experience and a win-win for both.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2010/11/03/is-social-media-better-executed-in-house/" target="_blank">Is social media better executed in-house?</a></span></strong></p>
<p>Is social media better executed in-house? There isn&#8217;t one right way to organize your company&#8217;s social media marketing management, but which way is right for you?</p>
<p><span style="font-size: medium;"><strong><a href="http://smartblogs.com/socialmedia/2010/11/10/5-reasons-why-market-research-comes-before-social-media/" target="_blank">5 reasons why market research comes before social media</a></strong></span></p>
<p>Do you need to do market research? Two-thirds of our readers say they didn&#8217;t do any market research before launching their social-media initiatives. I argue that companies that do their research are more likely to find a social media strategy that works for them.</p>
<p><span style="font-size: medium;"><strong><a href="http://smartblogs.com/socialmedia/2010/11/17/does-social-recruiting-make-sense-for-your-company/" target="_blank">Does social recruiting make sense for your company?</a></strong></span></p>
<p>The recruitment process has unsurprisingly shifted to the online world, and social media seems to be the right fit for recruiting qualified job seekers.  There isn’t a one-size-fits-all solution for every company, but there are many obvious benefits to be had.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2010/11/24/social-media-and-tablets-a-perfect-duo/" target="_blank">Social media and tablets: A perfect duo?</a></span></strong></p>
<p>Tablet devices can put the Web at your fingertips, along with a broader range of features than a smartphone. These devices are poised to make social networks an even bigger part of users&#8217; day-to-day lives.</p>
<p><span style="font-size: medium;"><strong><a href="http://smartblogs.com/socialmedia/2010/12/01/what-are-the-benefits-of-opening-the-door-to-social-networking-in-the-workplace/" target="_blank">What are the benefits of opening the door to social networking in the workplace?</a></strong></span></p>
<p>About 57% of SmartBrief on Social Media readers say companies should place restrictions on social media access for some or all of their employees &#8212; but I am not so sure that&#8217;s such a great idea. Social media has many benefits to offer a business, many of which rely on everyone having access.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2010/12/08/is-facebook-insights-a-powerful-tool-for-tracking-engagement/" target="_blank">Is Facebook Insights a powerful tool for tracking engagement?</a></span></strong></p>
<p>About 37% of SmartBrief on Social Media readers say Facebook Insights has helped them understand and analyze trends and improve engagement. I agree that while Facebook Insights does have its flaws, it&#8217;s the most sophisticated data I have seen on a social network.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2010/12/15/what-makes-social-media-followers-flee/" target="_blank">What makes social-media followers flee?</a></span></strong></p>
<p>While about 44% of SmartBrief on Social Media readers say they&#8217;ll unfollow someone for posting too often to a social network, I argue that having too little to say can be every bit as bad.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2010/12/22/will-2011-be-the-year-we-achieve-social-media-integration/" target="_blank">Will 2011 be the year we achieve social-media integration?<span id="more-2879"></span></a></span></strong></p>
<p>Integrating your social media campaigns and expanding your presence beyond your marketing and public relations departments are the most important things you can do to improve the effectiveness of your social-media efforts in the coming year.  Do you disagree?</p>
<p><span style="font-size: medium;"><strong><a href="http://smartblogs.com/socialmedia/2010/12/29/when-it-comes-to-social-networks-how-much-is-too-much/" target="_blank">When it comes to social networks, how much is too much?</a></strong></span></p>
<p>Should you worry about scaring away followers by posting too often? And how can you figure out where your audience&#8217;s threshold lies? I tackle one of the thorniest problems.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2011/01/05/does-social-media-affect-consumer-complaints/" target="_blank">Does social media affect consumer complaints?</a></span></strong></p>
<p>Social networks give consumers a way to publicly shame corporations into responding to a problem. But this trend doesn&#8217;t have to be all bad news for businesses if they&#8217;re willing to get out in front of potential crises.</p>
<p><span style="font-size: medium;"><strong><a href="http://smartblogs.com/socialmedia/2011/01/12/is-facebook-worth-all-the-attention-it%e2%80%99s-getting/" target="_blank">Is Facebook worth all the attention it’s getting?</a></strong></span></p>
<p>Almost half of the SmartBrief on Social Media readers who took the poll say Facebook receives too much attention. Facebook is on top now, but its position may be more tenuous than it appears.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2011/01/19/how-much-time-should-be-spent-on-social-media/" target="_blank">How much time should be spent on social media?</a></span></strong></p>
<p>Rather than focusing on finding the correct number of hours to devote to social media, you should be looking for ways to increase the yield of the time you do spend. How much time do you spend on social media? Is there an optimum time commitment?</p>
<p><span style="font-size: medium;"><strong><a href="http://smartblogs.com/socialmedia/2011/01/26/are-social-buying-sites-part-of-social-media/" target="_blank">Are social-buying sites part of social media?</a></strong></span></p>
<p>Group-buying networks such as Groupon and Living Social may not qualify as social media yet, but they&#8217;re headed in that direction. And with the advent of features such as Facebook&#8217;s recently announced &#8220;Buy with Friends,&#8221; the convergence of group buying and social networking may be just around the corner.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2011/02/02/would-a-premium-social-networking-model-cause-users-to-flee/" target="_blank">Would a premium social-networking model cause users to flee?</a></span></strong></p>
<p>If your favorite social network decided to start charging its members, would you pay the fee or delete your account? More than half the SmartBrief on Social Media readers who took our poll indicated they&#8217;d walk away before they&#8217;d pay for social networking. But I posits that users might rethink the question if they were faced with the loss of their network.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2011/02/09/are-question-and-answer-forums-an-untapped-source-for-business-leads/" target="_blank">Are question-and-answer forums an untapped source for business leads?</a></span></strong></p>
<p>Results are split among social media users, with about 27% indicating they haven&#8217;t used such forums but were open to it, about 21% saying they had no plans to use them, 22% saying they have answered questions on forums to build their profile as an expert and 22% trying it out but not getting results. Positive participation in such forums &#8220;can create high-quality experiences for both businesses and prospects because a dialogue quickly forms between people seeking answers to important questions and &#8216;experts&#8217; or professionals who have useful (non-spammy) answers to those questions.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2011/02/16/how-social-media-is-making-companies-rethink-recruiting/" target="_blank">How social media is making companies rethink recruiting</a></span></strong></p>
<p>Social tools offer businesses a wealth of recruitment advantages. Have you used social networks to search for new employees?</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2011/02/23/is-there-value-in-buying-display-ads-on-social-sites/" target="_blank">Is there value in buying display ads on social sites?</a></span></strong></p>
<p>Display ads on social networks are increasingly popular, studies suggest, but SmartBrief on Social Media readers don&#8217;t seem to be too keen on them. Here, I question the value of display ads on social sites and points to some storm clouds on the horizon for the sector.</p>
<p><strong><span style="font-size: medium;"><a href="http://smartblogs.com/socialmedia/2011/03/02/are-search-and-social-media-really-adversaries/" target="_blank">Are search and social media really adversaries?</a></span></strong></p>
<p>It would be a mistake to ignore the power of search engines. Rather than asking which technology is more powerful, we should be looking for ways to make them work together.</p>
<p><span style="font-size: medium;"><strong><a href="http://smartblogs.com/socialmedia/2011/03/09/what-does-social-media-mean-for-the-future-of-journalism/" target="_blank">What does social media mean for the future of journalism?</a></strong></span><strong> </strong></p>
<p>Many journalists were skeptical of social tools at first, but now social media is a vital part of how reporters do their jobs. Social media journalism has its fair share of problems, however, meaning that traditional reporting is unlikely to disappear anytime soon.</p>
<h3><span style="color: #0000ff;"><strong>What do you think of these polls and analyses?  Which one caught your attention?  What other polls would like to see posted on SmartBlog on Social Media?</strong></span></h3>
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		<title>Vallarta Escapes Takes on Social Media with the Tweet to be Heard Conference in Mexico</title>
		<link>http://www.mirnabard.com/2011/03/vallarta-escapes-takes-on-social-media-with-the-tweet-to-be-heard-conference-in-mexico/</link>
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		<pubDate>Thu, 03 Mar 2011 03:25:33 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[In October 2010, I was invited to speak in Mexico at Tweet to be Heard, the international social media marketing conference.  It was my first time in Puerto Vallarta, and what an experience it was.  Rightly, this is now my favorite spot in Mexico, and I still haven’t stopped raving about since my return. Last ...]]></description>
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<p><!-- End Shareaholic LikeButtonSetTop Automatic -->In October 2010, I was invited to speak in Mexico at <em><strong>Tweet to be Heard</strong></em>, the international social media marketing conference.  It was my first time in Puerto Vallarta, and what an experience it was.  Rightly, this is now my favorite spot in Mexico, and I still haven’t stopped raving about since my return.</p>
<p>Last year&#8217;s conference was an absolute blast and extremely worthwhile for all attendees who voiced that they wanted another conference.  I also walked away with some truly wonderful life-long friendships.</p>
<p>Well, the excitement continues! I am enormously flattered to be invited back for <em><strong><a href="http://www.tweettobeheard.com/" target="_blank">Tweet to be Heard 2</a> </strong></em>on<em> </em><strong>May 12 &#8211; May 15, 2011</strong><em> </em><strong>in Nuevo Vallarta, Mexico</strong><em>. </em>Again, I will be sharing the stage with some exceptional speakers:  <strong>Guillermo Perezbolde, Trey Pennington, Victor Garcia, Marco Ayuso, Richard Snyder, Jay Handler, and William Michael</strong>.</p>
<p>Like last year, I am treating it as another well-needed vacation.  If it’s time for you to take a break the routine and want to learn about social media, then this is <em>&#8220;the&#8221;</em> conference to attend.  I hope you consider joining us for a remarkable learning experience, fun in the sun, and some great adventure. And if you do decide to attend, please reach out to me for a <strong>VIP discount code</strong> that I can offer to special guests.</p>
<p>I interviewed conference originators and founders of <strong><a href="http://www.vallartaescapes.com/go/" target="_blank">Vallarta Escapes</a></strong>, Robert Dry and William Michael, to get the scoop on their thoughts of social media after gaining more knowledge from the first conference.   I also wanted to learn more about their plans for the upcoming conference.  <em>Check out what they had to say below:</em></p>
<p><span style="font-size: medium;"><span style="color: #003366;"><strong>Despite Mexico being the 2<sup>nd</sup> largest Internet country in Latin American after Brazil, its Internet penetration at 27.2% is lower than many other countries, but growing at a faster pace due to many early adopters.  What do you think the future of social media will be like in Mexico?</strong></span></span></p>
<p>Social media is the largest adjunct to traditional marketing in wide use today.  Mexico, which lagged behind in the past regarding mail and telephone marketing has embraced Internet marketing and is soaring!  Not having the prejudices of older marketing ways allows Mexico to speed ahead of other countries still bound to archaic methods.  Social media will be the cutting-edge marketing tool for Mexico’s strength in the world economy.</p>
<p><span style="font-size: medium;"><span style="color: #003366;"><strong>Do you see many businesses in Mexico embracing social media?</strong></span></span></p>
<p>Businesses in Mexico embrace youth and the young at heart; therefore, they are positioned to embrace social media.  Mexico is a hidden force that is ready to compete with the world on the Internet, regarding marketing and business.</p>
<p><strong><span style="color: #003366;"><span style="font-size: medium;">Although you don’t work in the social media industry, you were one of the early adopters to launch a social media conference in Puerto Vallarta, Mexico in October 2010.  What prompted your decision to hold an educational conference?</span></span></strong></p>
<p>No, we do not work in the social media industry.  Vallarta Escapes as one of the leading agencies in Puerto Vallarta for vacation rentals and real estate sales.  After embracing social media and online marketing for our business and found success in them, we realized the lack of social media education in Mexico.  It made sense for us to bring qualified speakers to learn and share the knowledge with our friends in paradise.</p>
<p><span style="color: #003366;"><strong><span style="font-size: medium;">What made you decide to launch <em>Tweet To Be Heard 2</em> coming up in May 2011 and will only the residents of Mexico benefit from this conference?</span></strong></span></p>
<p>At the end of the first conference, we asked the attendees if they would return the next year.  Not only did they say yes, but strongly encouraged us to do it in six months and have it as a continuous bi-annual conference.</p>
<p>We also conducted a survey after the conference that reinforced that we were doing the right thing.  Additionally, we learned how to improve the <em><strong>Tweet To Be Heard</strong></em> conference to make the upcoming event even more exciting, enlightening and well worth everyone’s time.</p>
<p>Since social media is on the World Wide Web, we naturally invite people from around the globe to join us in our tropical destination while learning from incredible international speakers.  This conference is structured to benefit everyone who uses a computer for business.</p>
<p>The first day, the speakers cover Facebook and Twitter for beginners; the second and third days are for attendees who know the basics of social media and want to graduate to a more advanced level, so they can truly leverage the power of social media in their business; the final day is designed for business and marketers that wish to walk away with a sustainable plan, which will help maximize business results.</p>
<p><strong><span style="font-size: medium;"><span style="color: #003366;">What changes have you made with your online presence or social media efforts after the first conference, and what were the most important takeaways of the conference?</span></span></strong></p>
<p>After the first conference, we created our long-term plan and applied search engine optimization with social networking tactics to increase our rankings in Google.  Our detailed marketing plan included integrating social media into the entire marketing mix.</p>
<p>The most important takeaway of the conference was the social media marketing plan as well as the incredible life-long friendships we garnered.  We are looking forward to seeing last year’s attendees again as well as meeting many new ones.</p>
<p><a href="http://www.mirnabard.com/wp-content/uploads/2011/03/TTBH-2-Flyer-cut-datemodified3.jpg"></a><a href="http://www.mirnabard.com/wp-content/uploads/2011/03/TTBH-2-Flyer-cut-datemodified3.jpg"><img class="aligncenter size-large wp-image-2864" title="TTBH-2-Flyer-cut-datemodified(3)" src="http://www.mirnabard.com/wp-content/uploads/2011/03/TTBH-2-Flyer-cut-datemodified3-685x1024.jpg" alt="" width="570" height="850" /></a>
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		<title>Tech-Savvy Job Seeker Tries to Grab Zappos&#8217; Attention with a Social Media Campaign</title>
		<link>http://www.mirnabard.com/2011/02/tech-savvy-job-seeker-tries-to-grab-zappos-attention-with-a-social-media-campaign/</link>
		<comments>http://www.mirnabard.com/2011/02/tech-savvy-job-seeker-tries-to-grab-zappos-attention-with-a-social-media-campaign/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 03:56:03 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[job seeker]]></category>
		<category><![CDATA[Meetu Singhal]]></category>
		<category><![CDATA[recruiters]]></category>
		<category><![CDATA[resume]]></category>
		<category><![CDATA[SmartBrief]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social recruiting]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Zappos]]></category>
		<category><![CDATA[Zappos hire me]]></category>

		<guid isPermaLink="false">http://www.mirnabard.com/?p=2851</guid>
		<description><![CDATA[In a recent SmartBrief poll analysis, I mentioned one of the growing trends of the future will be recruiters and staffing firms scouting prospects through social networks. Do job seekers need to get social too because of this shift? In today’s competitive job market, job seekers are certainly jumping on the social bandwagon and doing ...]]></description>
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<p>In a recent <a href="http://smartblogs.com/socialmedia/2011/02/16/how-social-media-is-making-companies-rethink-recruiting/" target="_blank">SmartBrief poll analysis</a>, I mentioned one of the growing trends of the future will be recruiters and staffing firms scouting prospects through social networks. Do job seekers need to get social too because of this shift?</p>
<p>In today’s competitive job market, job seekers are certainly jumping on the social bandwagon and doing whatever it takes to get the attention of recruiters by launching short-term social media campaigns to set themselves apart from other candidates.</p>
<p>It is becoming the norm for people to go beyond sending their resume to a company.   Many job seekers are using innovative tactics to capture interest and create buzz.  Some of these tactics include sending video cover letters, uploading video pitches to YouTube, designing creative infographs instead of text resumes, purchasing Facebook social ads, or even tweeting their way into a job.</p>
<p><a href="http://www.mirnabard.com/wp-content/uploads/2011/02/Zapposhireme1.png"><img class="alignleft size-full wp-image-2859" title="Zapposhireme" src="http://www.mirnabard.com/wp-content/uploads/2011/02/Zapposhireme1.png" alt="" width="384" height="121" /></a>A tech-savvy job seeker, <strong>Meetu Singhal of Las Vegas</strong> took the creative approach and recently launched a social media campaign on Facebook, Twitter, and YouTube to try to obtain a job interview for a social media position at Zappos.</p>
<p><span style="font-size: medium;"><strong><em>I was able to get the inside scoop from Meetu.  Let&#8217;s see what she had to say:</em></strong></span></p>
<p><span style="color: #0e9ff0;"><span style="font-size: medium;"><strong>1. What is your professional background?</strong></span></span></p>
<p>I have extensive experience in marketing and communication &#8211; conventional and online media. With an overall experience of 11 years and the last five years in providing consulting services to U.S. and Canada based start-ups on online marketing, social media marketing, conversational marketing, community building, crowdsourcing, e-commerce, and analytics.</p>
<p>I have a deep understanding of the latest web technologies and how to leverage such technologies for social commerce is what I bring to the table.</p>
<p><span style="color: #0e9ff0;"><span style="font-size: medium;"><strong>2. When did you first discover you had a passion for social media? </strong></span></span></p>
<p>In 2006, I was recovering from some health complications and surgery, and I was working from home for a U.S.-based start-up that was engaged in building community for professionals in the Insurance and Finance industries. My duties included setting up virtual conference events, webinars, email marketing, etc.</p>
<p>After just a few days of working there, I realized that there was a need for doing something that will enable them to generate content collaboratively, and that is when my social media journey began.  I helped the founders launch their online presence by setting set up their community blog, podcasts, etc.  As you know in 2006, not too many people knew how to set up a blog or how to engage a community for that matter.</p>
<p>Later, I was a part of creating an online community for thought leaders, which can now be seen at <a href="http://www.33voices.com/" target="_blank">www.33voices.com</a>.<span id="more-2851"></span></p>
<p><span style="color: #0e9ff0;"><span style="font-size: medium;"><strong>3. How long has it been since you sent Zappos your resume? This was for a social media position, correct?</strong></span></span></p>
<p>The second week of February, I sent my resume to Zappos for the Facebook Marketing Assistant position. They were asking for 1+ year experience, and I thought Facebook for business has only two years old, so applying for this position would not be a bad idea.</p>
<p>After waiting a few days for a response, I decided to reach out through a social media campaign on February 14. The story of the birth of the campaign is shared by my avatar in a <a href="http://www.youtube.com/watch?v=s26bvpj6U6k" target="_blank">video on YouTube</a>. If you are wondering why I used an avatar instead of me speaking the story, please check <a href="http://about.zappos.com/jobs/why-work-zappos/core-values" target="_blank">Zappos’ 10 core values</a>. The goal is to be creative, add weirdness and fun.</p>
<p><span style="color: #0e9ff0;"><span style="font-size: medium;"><strong>4. I am sure many people are dying to know how you came up with the &#8220;Zappos Hire Me&#8221; campaign since this is not how anyone would typically try to get capture company’s interest. Why did you think this would get Zappos’ attention and set you apart from other candidates?</strong></span></span></p>
<p>This is very simple. Since they needed someone to assist with social media efforts, a social media campaign is the the best way I can present my credentials. Don’t you think?</p>
<p>I’ve had Zappos on my radar since I started my job hunt in December 2010.  At that time, I was renewing the domain for <a href="http://meetusinghal.com/" target="_blank">my blog</a>, and it struck me that I should also get <a href="http://zapposhireme.com/" target="_blank">http://zapposhireme.com</a> in case I needed it if the opportunity were to arise.  I suppose it was the law of attraction; here I am two months later trying to grab their attention for a position I am really interested in.</p>
<p><span style="color: #0e9ff0;"><span style="font-size: medium;"><strong>5. How long did it take for Zappos to react after you launched the campaign? What was their reaction?</strong></span></span></p>
<p>Since it was a social media campaign, their Facebook and Twitter teams got the news first because of tweets and posts on their Facebook page. On Facebook, the reaction was complete silence, which made it very clear that they did not want to acknowledge the campaign on Facebook. On Twitter, the communication has been on and off.</p>
<p>The reality is that it took a phone call from me to get them to actually respond <em>(<a href="http://www.youtube.com/watch?v=XI1zhuNo_nA " target="_blank">watch video</a>).</em> And believe it or not, it was not until yesterday (February 22) that a Facebook employee acknowledged the campaign on <a href="http://www.facebook.com/impactpeople/posts/499990842686" target="_blank">Zappos Facebook page with a reply to a really encouraging comment</a>.  As you can see, this created an interesting trail of comments.</p>
<p>I also wrote an email to Zappos asking them a few questions, and I am still waiting for a response.</p>
<p><span style="color: #0e9ff0;"><span style="font-size: medium;"><strong>6. Do you feel this campaign benefited you in other ways as well?</strong></span></span></p>
<p>There has not been a benefit in terms of a job offer, and I think it is too early to see any major benefits because it’s only just been over a week since the launch.  However, I was contacted by a couple of recruiters after launching the campaign, so it is getting the attention I anticipated.</p>
<p>Some bloggers, including a Dutch blog contacted me for blog interviews, and <a href="http://www.fox5vegas.com/news/26971443/detail.html" target="_blank">Fox 5 News in Las Vegas</a> is covering my story today. And of course, I get an opportunity to tell my story on this awesome blog, which is a huge social media benefit.</p>
<p>Also, a <a href="http://www.mustard.co.in/" target="_blank">big brand in India</a> just asked me to be on their board of consultants, which will be a contractual job.  However, my heart is still with the <strong>“Zappos Hire Me”</strong> campaign because I would love to be given an opportunity to at least interview with them.</p>
<p>In addition, it has also been nice to see all the Google Alerts that show me where the campaign is making its footprints.</p>
<p><span style="color: #0e9ff0;"><span style="font-size: medium;"><strong>7. How do you feel social media is changing the way job seekers communicate with companies? Do you see these kinds of campaigns as a trend of the future?</strong></span></span></p>
<p>Personal branding is extremely important whether you are working for yourself or for someone else.   It is not easy to carry out such a campaign by yourself.  After starting the campaign, you really must look to the community and influencers to help you spread the word.</p>
<p>In my case, there has been tremendous support from many people who have tweeted and posted on my behalf, endorsed me, wrote testimonials, etc.  Thus, SOCIAL equals YOU ALL and not just ME, if this makes sense.</p>
<p>Technology gives you the opportunity to be creative, but the human element inspires you to spread the word.  Social media is the best tool available to showcase your personal brand.  It does not take much to start using social media to share your work.  You never know what opportunities may arise, such as a recruiter knocking at your door.</p>
<p>In addition, companies should be prepared to handle such events.  In my case, the Zappos’ Facebook team was surprisingly inexperienced on how to respond.  It took one full week for them to respond and express their opinion of the campaign.  This stunned me since Zappos is one of the talked about brands that use social media.</p>
<p>Thus far, it has been a great experience, and I am going to continue till I get that interview with Zappos.  I know I cannot do it without the help of the community.  Please join me in my journey at the links below and let’s prove the power of social media together.</p>
<h4><strong><span style="color: #0000ff;">Facebook Page: <a href="http://facebook.com/zapposhireme" target="_blank">http://facebook.com/zapposhireme</a></span></strong></h4>
<h4><strong><span style="color: #0000ff;">Twitter handle: <a href="http://twitter.com/zapposhireme" target="_blank">http://twitter.com/zapposhireme</a></span></strong></h4>
<h4><strong><span style="color: #0000ff;">YouTube: <a href="http://youtube.com/meetusinghal" target="_blank">http://youtube.com/meetusinghal</a></span></strong></h4>
<p><span style="font-size: medium;"><span style="color: #003300;"><strong>What other creative ideas can Meetu come up with to grab Zappos’ attention? Do you think Meetu’s campaign will play a party in starting a new trend for job seekers? </strong></span></span></p>
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		<title>How the Social Web Impressively Impacted Egypt&#8217;s Historic Triumph</title>
		<link>http://www.mirnabard.com/2011/02/how-the-social-web-impressively-impacted-egypts-historic-triumph/</link>
		<comments>http://www.mirnabard.com/2011/02/how-the-social-web-impressively-impacted-egypts-historic-triumph/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 06:58:56 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Al Jazeera]]></category>
		<category><![CDATA[Egypt]]></category>
		<category><![CDATA[Egyptian Revolution]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hootsuite]]></category>
		<category><![CDATA[Hosni Mubarak]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new revolution]]></category>
		<category><![CDATA[Protestors]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Speak2Tweet]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wael Ghonim]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.mirnabard.com/?p=2833</guid>
		<description><![CDATA[After several decades of authoritarian rule, the courageous people of Egypt finally spoke loud and clear that they will no longer go on without ending the suffering of their country. For several weeks, the world watched online and offline while a groundswell of fearless protestors fought for freedom and democracy, achieving one of the greatest ...]]></description>
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<p>After several decades of authoritarian rule, the courageous people of  Egypt finally spoke loud and clear that they will no longer go on  without ending the suffering of their country. For several weeks, the  world watched online and offline while a groundswell of fearless  protestors fought for freedom and democracy, achieving one of the  greatest historic victories – the fall of the Egyptian president, Hosni  Mubarak, and hopefully the termination of brutality and anguish.</p>
<p><a href="http://www.mirnabard.com/wp-content/uploads/2011/02/Egypt.jpg"><img class="alignleft size-full wp-image-2826" title="Egypt" src="http://www.mirnabard.com/wp-content/uploads/2011/02/Egypt.jpg" alt="Expression of Sentiment After Egypt's Victory" width="288" height="385" /></a>Like the millions of people around the globe who were following this  powerful people’s revolution, I was glued to all the social networking  and news sites, restlessly watching the movement. Certainly, I had a  special interest in what was happening not only because the social Web  was key in all of the events, but also because I have many valued  Egyptian friends.  I also vacationed in beautiful Egypt several years  ago.</p>
<p>During my visit, I sadly observed the torment of the hungry children and  adults on the streets of Cairo, while Mubarak and his family slept soundly in  their palace.  So at last, I was thrilled to see so many enraged  Egyptians finally wake up from the fear to fight for the liberty they so  longed for and deserved.  Without this new age revolution and the  commanding voice of the people, the world would not have known about the  30-year distress that Mubarak caused the people of Egypt.</p>
<p>Mubarak’s  greediness was sucking the blood out of the country by stealing  billions of dollars, leaving the people to endure massive unemployment, appallingly  low-paying jobs, starvation, homelessness, and wrongful treatment of  innocent individuals.</p>
<p>There is no doubt that full credit goes to the bravery and  perseverance of the people for the uprising and for the toppling of  their corrupted government.  Although it was the power of the people  that forced this selfish egotistical leader out, I was impressed how the  Internet, social media and mobile devices played such a significant  role in this strong movement.  The use of technology was one of the  greatest examples of our increasing interconnected world, and the  opportunities we now have to shape the world.</p>
<p>If it wasn’t for social networking sites like Facebook and Twitter as  well as YouTube and Google, the voice of the heated Egyptian people  would not have been heard so loudly around the globe.  We also would not have  seen the revolution take off as quickly and reach as many people as it  did.</p>
<p><span style="font-size: medium;"><span style="color: #583ac5;"><strong>Here are just a few ways how the Internet, social media, and mobile impacted Egypt’s historic triumph:</strong></span></span></p>
<ul>
<li>Gave the demonstrators the tools they needed to launch the uprising  at a newer pace and scale (i.e., Wael Ghonim’s Facebook page and video) </li>
<li>Helped easily gather and mobilize the tech-savvy people for protests </li>
<li>Enabled the world to share their perspective across different channels and contribute to the news as it happened </li>
<li>Allowed journalists to report from the ground and post or tweet in real-time as well as link to their blogs, videos, and photos </li>
<li>Enabled journalists to record audio and video through phones when video cameras were taken away by government </li>
<li>Made it possible for people to use third-party apps like Hootsuite to post to Facebook and Twitter when they were blocked </li>
<li>Facilitated coverage and recognition for Middle Eastern channels like Al Jazeera </li>
<li>Assisted in popularizing the emergence of content and news curation </li>
<li>Proved that authoritarian leaders may no longer have control of media and events </li>
<li>Frightened a tyrant enough to cause his regime to suppress access to the Internet and mobile phones </li>
<li>And, thanks to Google and Twitter for creating Speak2Tweet, which  helped make it possible for the Egyptian people to continue tweeting by  enabling them to dial a phone number and leave a voice mail that was  posted to Twitter. </li>
</ul>
<p>Of course technology did not make the revolution, but it did have a  vital function.  Again, it was energy of the people online and offline  that created a momentous change. Congratulations to all Egyptians around  the world.  You made the world proud and proved that “Yes we can!”  I  am looking forward to seeing transformation and visiting the new Egypt  soon!</p>
<p><strong>What do you think of the  innovative use of social media I described above? How do you think the  use of technology during this event will impact future significant  events?</strong></p>
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		<title>Complimentary Telesummit &#8211; Top Trainers Reveal the Best Social Media and Sales Tips</title>
		<link>http://www.mirnabard.com/2011/02/complimentary-telesummit-top-trainers-reveal-the-best-social-media-and-sales-tips/</link>
		<comments>http://www.mirnabard.com/2011/02/complimentary-telesummit-top-trainers-reveal-the-best-social-media-and-sales-tips/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 15:00:33 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging tips]]></category>
		<category><![CDATA[business opportunities]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[interactive communication]]></category>
		<category><![CDATA[Ivan Misner]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Mirna Bard]]></category>
		<category><![CDATA[sales tips]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[speakers]]></category>
		<category><![CDATA[Suzanne Falter-Barns]]></category>
		<category><![CDATA[trainers]]></category>
		<category><![CDATA[Trey Mcalister]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.mirnabard.com/?p=2798</guid>
		<description><![CDATA[Join me and 17 other fascinating speakers for the &#8220;Social Media and Sales Telesummit&#8221; hosted by Brandy Mychals and Gail Nott!   &#8220;Finally&#8230;TOP TRAINERS reveal their Social Media &#38; Sales Secrets for Making Connections, Increasing Your Exposure and Getting Paid!&#8221; Networking is a form of interactive communication with the goal of creating a connection. Social ...]]></description>
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<p style="text-align: center;"><span style="color: #ff0000;"><span style="font-size: large;"><strong>Join me and 17 other fascinating speakers for the &#8220;<a href="http://dld.bz/KreT " target="_blank">Social Media and Sales Telesummit</a>&#8221; <em>hosted by Brandy Mychals and Gail Nott</em>!</strong></span></span></p>
<p style="text-align: center;"><span style="color: #ff0000;"><span style="font-size: large;"><strong><a href="http://www.mirnabard.com/wp-content/uploads/2011/02/social-media-and-sales.jpg"><img class="aligncenter size-full wp-image-2801" title="social media and sales" src="http://www.mirnabard.com/wp-content/uploads/2011/02/social-media-and-sales.jpg" alt="" width="328" height="133" /></a></strong></span></span></p>
<p> </p>
<p>&#8220;Finally&#8230;TOP TRAINERS reveal their <strong><a href="http://dld.bz/KreT " target="_blank">Social Media &amp; Sales Secrets</a> </strong>for Making Connections, Increasing Your Exposure and Getting Paid!&#8221;</p>
<p>Networking is a form of interactive communication with the goal of creating a connection. Social Media means taking that networking online with unlimited possibilities to reach a wide audience. Sales are about connecting with your clients&#8230;</p>
<p>This telesummit will answer all your questions about how to use &#8220;online networking to boost your sales.&#8221;</p>
<ul>
<li><strong>Communicate effectively</strong> to get your message heard in person and online</li>
<li>Master the <strong>mindset</strong> required for success as an entrepreneur and in sales</li>
<li>Blogging tips to <strong>increase your credibility</strong> and be seen as the <strong>expert</strong></li>
<li>Create sales by being <strong>authentic</strong>, <strong>transparent </strong>and without having to &#8220;sell&#8221;</li>
<li>Generate speaking events and <strong>new business opportunities</strong> through social media</li>
<li>Harness the <strong>power of telesummits</strong> to build your business and widen your reach</li>
<li><strong>Savvy social media tips</strong> for Facebook, Twitter, LinkedIn and more&#8230;</li>
</ul>
<p><strong><span style="font-size: large;"><span style="color: #ff0000;">Sign up now for this FREE virtual event: <a href="http://dld.bz/KreT " target="_blank">http://dld.bz/KreT </a></span></span></strong></p>
<p><span style="font-size: small;"><strong>Look at these amazing speakers who are going to share their success strategies:</strong></span></p>
<address>2/1 Sharla Jacobs</address>
<address>2/2 Trey Mcalister</address>
<address>2/3 Alison Marks</address>
<address>2/8 Patrick Schwerdtfeger</address>
<address>2/9 Ivan Misner</address>
<address>2/10 Jenn August</address>
<address>2/15 Dawn Lyons</address>
<address>2/16 Anastasia Netri</address>
<address>2/17 Brandy Mychals</address>
<address>2/22 Denai Vaughn</address>
<address>2/23 Suzanne Falter-Barns &amp; Jeffrey Van Dyk</address>
<address>2/24 Gail Nott</address>
<address>3/1 Jill Lublin</address>
<address>3/2 Pj Van Hulle</address>
<address>3/3 Ann Evanston</address>
<address>3/8 Karen Clark</address>
<address>3/9 Mirna Bard</address>
<address>3/10 Rick Itzkowich</address>
<p><span style="font-size: large;"><span style="color: #ff0000;"> <strong>Sign up now for this FREE virtual event: <a href="http://dld.bz/KreT" target="_blank">http://dld.bz/KreT </a></strong></span></span></p>
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		<title>10 Simple Ways Hotels Can Use Social Media</title>
		<link>http://www.mirnabard.com/2011/02/10-simple-ways-hotels-can-use-social-media/</link>
		<comments>http://www.mirnabard.com/2011/02/10-simple-ways-hotels-can-use-social-media/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 15:00:46 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blog]]></category>
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		<category><![CDATA[competition]]></category>
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		<description><![CDATA[&#160; Because social media is so huge today, more and more businesses are using it. Even hotels are getting involved with marketing on social media sites because they see the value in finding customers that way. If you own or manage a hotel, work for one, you&#8217;re thinking of starting one, or you’re thinking about ...]]></description>
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<p class="wp-caption-text">Image courtesy of http://younghoteliers.blogspot.com/</p>
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<p>&nbsp;</p>
<p>Because social media is so huge today, more and more businesses are using it. Even hotels are getting involved with marketing on social media sites because they see the value in finding customers that way. If you own or manage a hotel, work for one, you&#8217;re thinking of starting one, or you’re thinking about studying <a href="http://www.elearners.com/online-degrees/hotel-and-hospitality-management.htm">hospitality management</a>, you may want to consider the top 10 ways hotels should be using social media.</p>
<p>&nbsp;</p>
<h3><span style="color: #ff6600;"><strong>1. Twitter questions and answers</strong></span></h3>
<p>Create a Twitter page and let people ask questions about the hotel. They can get quick answers that way, without needing to call and talk to an employee.</p>
<h3><span style="color: #ff6600;"><strong>2. Set yourself as an expert</strong></span></h3>
<p>Set yourself apart as an expert on something or as a specific kind of destination &#8212; like a wedding hotel, etc. Use social media to market your niche.</p>
<h3><span style="color: #ff6600;"><strong>3. Write content</strong></span></h3>
<p>Write good content about your industry and offer it for others to use/purchase. This really helps get your name out there.</p>
<h3><span style="color: #ff6600;"><strong>4. Blog</strong></span></h3>
<p>You don&#8217;t want to get left behind when it comes to a presence on the Internet. A website is great, but a blog can help ensure that you connect with your customers and keep them up to date.</p>
<h3><span style="color: #ff6600;"><strong>5. Respond to bad press</strong></span></h3>
<p>If you get bad press or comments on social media sites, respond to them &#8212; appropriately. Don&#8217;t just fight back or argue, because that won&#8217;t help you keep or redeem your reputation. Instead, be respectful, polite, and clear about the issue.<span id="more-2770"></span></p>
<h3><span style="color: #ff6600;"><strong>6. Provide information</strong></span></h3>
<p>Make sure you keep people informed. Your customers are going to want to know what&#8217;s going on with your company and if you&#8217;re offering any special deals.</p>
<h3><span style="color: #ff6600;"><strong>7. Promote positive</strong><strong> </strong><strong>reviews</strong></span></h3>
<p>Make sure your positive reviews make it onto your Twitter page, Facebook page, and website. Let people know that others like the quality and service that you provide.</p>
<h3><span style="color: #ff6600;"><strong>8. Be aware of competition</strong></span></h3>
<p>Pay attention to the competition by listening online. A lot of people ignore this because they don&#8217;t see the value in it. You really need to know what competitors are doing. If you don&#8217;t have a clue what they&#8217;re up to, how can you be expected to compete with them?</p>
<h3><span style="color: #ff6600;"><strong>9. Make it personal</strong></span><strong> </strong></h3>
<p>Get permission from your guests to take some pictures or videos at wedding and parties. Feature them on your social media sites so that others can see what you&#8217;re offering and how much fun people are having at your hotel. That will make people want to stay with you, too.</p>
<h3><span style="color: #ff6600;"><strong>10. Hire through social media</strong></span></h3>
<p>Do your hiring through social media connections. It can be a great way to find people who would be a good fit when you need to hire workers.</p>
<p>It&#8217;s clear that hotels could be doing more to get their name and information out to the public. If they spend more time working with the people they want to see as customers &#8212; and interacting with them through social media &#8212; they&#8217;ll likely find that they can increase their business.</p>
<p><span style="color: #333399;"><strong>Guest Author: </strong> <em>Amy Silver is a </em><em>Public</em><em> </em><em>Health</em><em> student. She loves her dogs and finding a good deal. She&#8217;s recently started blogging, and you can follow her at <a href="http://twitter.com/amyjsilver" target="_blank">twitter.com/amyjsilver</a>.</em></span>
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		<title>15 Must-Read Social Media Predictions for 2011</title>
		<link>http://www.mirnabard.com/2011/01/15-must-read-social-media-predictions-for-2011/</link>
		<comments>http://www.mirnabard.com/2011/01/15-must-read-social-media-predictions-for-2011/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 18:00:58 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[In the past several weeks, I&#8217;ve read hundreds of social media predictions for 2011, but below are the ones I think are worth mentioning (listed in no particular order). 1. &#8220;Twitter will be acquired, most likely by a media company like CNN. Twitter has proven successful when coordinating closely with major events on television (e.g., ...]]></description>
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<p><strong>In the past several weeks, I&#8217;ve read hundreds of social media predictions for 2011, but below are the ones I think are worth mentioning (listed in no particular order).</strong></p>
<p>1. &#8220;Twitter will be acquired, most likely by a media company like CNN.   Twitter has proven successful when coordinating closely with major   events on television (e.g., World Cup, helping resurrect MTV Video Music   Awards from the dead, etc.). With its new platform, Twitter is poised   to make money. However, can it avoid becoming the next Digg?&#8221; <em><strong>E</strong><strong>rik Qualman</strong>, <a href="http://socialnomics.net/2011/01/05/21-social-media-predictions-for-2011/" target="_blank">21 Social Media Predictions for 2011</a></em></p>
<p>2. &#8220;Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Storify, Curated.by, Pearltrees, and Paper.li are  becoming the coveted services of choice amongst curators as they not  only enable the repackaging and dissemination of information, they do so  in captivating and engaging formats.&#8221; <em><strong>Brian Solis</strong>, <a href="http://wiredprworks.com/2010/12/social-media-predictions-preview-2011/" target="_blank">Social Media Predictions Preview 2011</a></em></p>
<p>3. &#8220;It&#8217;s possible that by sticking to what Google does best, they may be able to take advantage of the social web by indexing any and all social data they can get their hands on. Expect the Googleplex to &#8220;strike back&#8221; in 2011, and perhaps demonstrate that they may figure out their role and relevancy on the social Web.&#8221; <em><strong>David Armano</strong>, <a href="http://blogs.hbr.org/cs/2010/12/six_social_media_trends_for_20_1.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29" target="_blank">Six Social Media Trends for 2011</a></em></p>
<p>4. &#8220;Once you have a broad social program where you’re adding social frosting  to all of the cake you already own, coordinating all of that activity  becomes critical. We’ll see a lot more companies adopting (and talking  about) internal social media next year.&#8221; <em><strong>Jay Baer</strong>, <a href="http://smartblogs.com/socialmedia/2010/12/10/why-2011-will-be-the-year-of-social-media-convergence-and-what-that-means-for-you/" target="_blank">Why 2011 will be the year of social-media convergence</a></em></p>
<p>5. &#8220;Expect Companies to Aggregate Discussions, Struggle with Authentic Discussions and Be Frustrated with Listening Tools.   Despite their aspirations, I don’t expect them to achieve all of their  goals due to cultural limitations, insufficient technology&#8230;&#8221; <em><strong>Jeremiah Owyang</strong>, <a href="http://www.web-strategist.com/blog/2010/11/07/analysis-2011-corporate-social-strategy-will-focus-on-corporate-website-integration/" target="_blank">Analysis: 2011 Corporate Social Strategy Will Focus on Corporate Website Integration (Part 1/2)</a></em></p>
<p>6. &#8220;There are a number of great companies and apps currently experimenting with (or betting their business on) QR codes,  and I predict that we’ll see a great deal more in QR territory in the  coming year, including greater brand integration in print magazines,  more consistent use in outdoor media, and even some clever mashups of QR  codes, gamification and social commerce.&#8221; <em><strong>Stephanie Schwab</strong>, <a href="http://www.socialmediaexplorer.com/social-media-marketing/five-social-media-trends-for-2011/" target="_blank">Five Social Media Trends for 2011</a></em></p>
<p>7. &#8220;Business will demand more business-driving proof, readers will demand  more substance to blogs and those who are practitioners will have to  demand excellence out of themselves. This will go a long way in cleaning  up the industry, in my opinion.The ‘gurus’ will fade away while the practitioners excel. If you aren’t moving the needle, you’re done.&#8221; <em><strong>Jason Falls</strong>, <a href="http://www.socialmediaexaminer.com/30-social-media-predictions-from-30-social-media-pros/" target="_blank">30 Social Media Predictions From 30 Social Media Pros<span id="more-2733"></span></a></em></p>
<p>8. &#8220;While content marketing was clearly accepted in 2010 as a viable  marketing practice, 2011 is the year where the majority of companies get serious about it – adding to budget, getting better at measurement, and begin to develop  internal processes and staffing around the consistent creation of  content.&#8221; <em><strong>Joe Pulizzi</strong>, <a href="http://www.contentmarketinginstitute.com/2010/12/content-marketing-social-media-predictions/" target="_blank">100+ Content Marketing &amp; Social Media Predictions for 2011</a></em></p>
<p>9. &#8220;Micro payments – finally? Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the  new credit system. I saw a Facebook “gift card” in the stores for the  first time this month.  This is significant because micro-payments have  been the long-time dream of musicians, writers and every other artist  getting their work ripped off on the Internet. Yes, it might aimed at  virtual Farmville crops but I’m hoping this will finally catch on and  introduce a new much-needed monetization system on the social web.&#8221; <em><strong>Mark Schaefer, </strong><a href="http://www.businessesgrow.com/2010/12/28/2011-social-media-forecast-digging-deeper/" target="_blank">2011 Social Media Forecast: Digging deeper</a></em></p>
<p>10. &#8220;Offline will become social as connected TV becomes a reality. Again, hardly ground-breaking, but I do feel 2011 will see social TV move  from two screens to one. Google TV is live, Apple TV (though hardly  social) is finally getting some love from Steve Jobs, whilst Microsoft  apparently also has plans in this field.&#8221; <em><strong>Ciarán Norris</strong>, <a href="http://searchengineland.com/5-social-marketing-predictions-for-2011-58541" target="_blank">5 Social Marketing Predictions For 2011</a></em></p>
<p>11. &#8220;As brands move this year from <em>being</em> on social media to <em>using</em> the social media ecosystem, ROI metrics will finally evolve beyond  counting likes and comments. Aligning with actionable business  objectives and their corresponding metrics will be critical to being  able to demonstrate repeatable contribution to the bottom line.  Companies who hire social media strategists with proven marketing  analytics background and business strategy experience will have the  upper hand and will place first in the race to cracking the ROI code.&#8221;  <em><strong>Ravit Lichtenberg</strong>, <a href="http://www.readwriteweb.com/archives/10_ways_social_media_will_change_in_2011.php" target="_blank">10 Ways Social Media Will Change in 2011</a></em></p>
<p>12. &#8220;Privacy in social media, meanwhile will remain a puzzle that neither the industry nor government will be able to solve. Why?  It’s probably too difficult a problem, with multiple, well-funded — and  even well-meaning — constituencies. There’s too much money at stake  (advertisers and media companies have lots of lobbyists) to risk screwing up ad targeting, and we have an internally combative situation in Congress.&#8221; <em><strong>David Card</strong>,  <a href="http://gigaom.com/2010/12/23/social-media-2011-privacy-puzzles-search-will-stick-around/" target="_blank">Social Media 2011: Privacy Puzzles, Search Will Stick Around</a></em></p>
<p>13. &#8220;2011 will be the year that companies refine their approach to social  media, provide clear calls to action on their messaging and drive leads  and sales as a measure of success. Online marketing is more trackable  than any other paid media approach, and social media is part of that.  While tracking growth of reach and other softer metrics has been the  common approach, more companies will start to show conversions from  social media marketing. Social CRM will play an important role in  tracking and achieving these conversions.&#8221;<em> <strong>Jeffrey L. Cohen</strong>, <a title="Permanent Link to 11 Predictions for B2B Social Media in 2011" rel="bookmark" href="http://socialmediab2b.com/2010/12/b2b-social-media-predictions-2011/" target="_blank">11 Predictions for B2B Social Media in 2011</a></em></p>
<p>14. &#8220;The Full Resurrection of E-mail.  E-mail addresses are a safer long-term investment than social media  features. Think about all the money companies spent advertising their MySpace pages in 2007. Even on Facebook,  your direct messages to fans are relegated to a second tier inbox no  one reads. This is something you don’t have to worry about happening in  e-mail marketing. Among 20- to 35-year olds, at least, their physical  addresses change more frequently than their e-mail addresses.&#8221; <em><strong>Tim Ferriss</strong>, <a href="http://mashable.com/2010/12/28/social-media-marketing-predictions/" target="_blank">4 Social Media Marketing Predictions for 2011</a></em></p>
<p>15. &#8220;What we’ve known as the role of the foreign correspondent will largely  cease to exist in 2011. As a result of business pressures and the roles  the citizenry now play in using digital technology to share and  distribute news abroad, the role of a foreign correspondent reporting  from an overseas bureau “may no longer be central to how we learn about  the world,” according to a recent study by the Reuters Institute for the Study of Journalism.  The light in the  gloomy assessment is that there is opportunity in other parts of the  world, such as Asia and Africa, where media is expanding as a result of  “economic and policy stability,” according to the report. In 2011, we’ll  see more news organizations relying heavily on stringers and, in many  cases, social content uploaded by the citizenry.&#8221; <em><strong>Vadim Lavrusik</strong>, <a href="http://mashable.com/2010/12/20/news-media-predictions/" target="_blank">10 Predictions for the News Media in 2011</a></em></p>
<p><em><a href="http://smartblogs.com/socialmedia/2010/12/22/will-2011-be-the-year-we-achieve-social-media-integration/" target="_blank"></a></em></p>
<h3><span style="color: #003366;"><strong>Your thoughts?  What are your social media predictions for 2011?</strong></span><br /><a href="http://socialmediab2b.com/2010/12/b2b-social-media-predictions-2011/#ixzz1AbJoDuJ2"></a></h3>
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		<title>Case Study: IdeaPaint Embraces the Possibilities of Social Media</title>
		<link>http://www.mirnabard.com/2010/10/case-study-ideapaint-embraces-the-possibilities-of-social-media/</link>
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		<pubDate>Thu, 21 Oct 2010 07:00:03 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Case Studies]]></category>
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		<description><![CDATA[Everybody’s waiting for the next big thing. You’ve heard this phrase before. You’ve even seen the proof, but you are hesitant to jump on the social media train yourself. Trust me, it is the next big thing, and it is already here. We all love rags to riches stories. Perhaps a few kind folks are ...]]></description>
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<p><!-- End Shareaholic LikeButtonSetTop Automatic -->Everybody’s waiting for the next big thing. You’ve heard this phrase before. You’ve even seen the proof, but you are hesitant to jump on the social media train yourself. Trust me, it is the next big thing, and it is already here.</p>
<p>We all love rags to riches stories. Perhaps a few kind folks are altruistic and are genuinely pleased when a little guy hits the big time. Most of the rest of us just think, “If that person can do it, surely I can.” Success stories breed more success, so in that spirit, read on for the impact social media can have on your business, no matter what niche you are in.</p>
<p>IdeaPaint is a Boston-based company. They have a website, and on this website they maintain a blog. How do you blog about paint, you may wonder? The answer is that if you are passionate and customer-centered, you can write enthusiastically about anything. This company was smart enough to share their blog on their company Twitter and Facebook pages. They take advantage of the social aspect of this media and take time to interact with their customers via these friend and information generators known as social media. The impact of choosing to market this way? These social media platforms are now the company’s largest source for increasing their leads and traffic. The growth is not only maintaining but ramping up, and that means good things for this business.<span id="more-2203"></span></p>
<p>There is so much available to business owners now, which was unfathomable to previous generations. Pictures have been around for a long time, but when you have friends on Facebook who also take pictures of your product and post online about how much they like your exclusive merchandise X, suddenly the possibility of reaching more people from the trusted status of friend increases dramatically. If you choose to tweet about what is important to you – not just your product – but you as a person – your base grows and grows as you get the word out and contact more people.</p>
<p>The key to succeeding with social media is to try every aspect of it and give it your concentrated effort. If videos serve your business best, track down a talented script writer and actors who can pass on a touch of wild and crazy, and you will immediately appeal to the social networking crowd. Be active in promoting your brand, in being out there, being real and becoming the person they will look to when they want your merchandise or service X. Just don’t be afraid to stick your neck out a bit – it is really the only way to snatch up that coveted attention and get yourself known.</p>
<p><span style="color: #333399;"><em><strong>Guest Author: </strong> Margo Smith graduated with a B.S. degree from BYU. She draws from her experiences as a modern day children’s governess, her time spent in New England, her years in the corporate world and an author’s perspective on life when writing articles about all kinds of subjects from communications to <a href="http://www.classesandcareers.com/" target="_blank">online classes</a> to social media.</em></span>
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		<title>Ask Mirna:  What criteria do you suggest people use to select a social media expert?</title>
		<link>http://www.mirnabard.com/2010/10/ask-mirna-what-criteria-do-you-suggest-people-use-to-select-a-social-media-expert/</link>
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		<pubDate>Mon, 18 Oct 2010 02:33:57 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
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		<description><![CDATA[Question: There are so many pseudo social media experts out there, each with his or her &#8220;solution,&#8221; that it’s become overwhelming to identify the real McCoys. What criteria do you suggest people use? &#8211; Jim Taggart, LeadershipWorldConnect Answer: Thank you for asking a very important question, and for trusting me to answer it for you. ...]]></description>
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<p><span style="font-size: large;"><strong><span style="color: #ff0000;">Question:</span> There are so many pseudo social media experts out there, each with his or her &#8220;solution,&#8221; that it’s become overwhelming to identify the real McCoys. What criteria do you suggest people use? &#8211; </strong><em>Jim Taggart, LeadershipWorldConnect</em></span></p>
<p><span style="color: #ff0000;"><strong>Answer:</strong></span> Thank you for asking a very important question, and for trusting me to answer it for you. I am asked this same question at least once a week.  Unfortunately, the real social media experts are buried under all the hype of the fake experts because the real ones don’t have time to go calling themselves experts so they can pitch you on why you should have 100K Twitter followers, and why you should hire them to do the job. The true authorities in any industry are not hard-selling 24/7. <strong>They are too busy strategizing, sharing, learning, educating, creating, experimenting, executing, testing, growing, and helping others thrive.</strong></p>
<p>It is difficult for me to answer this question without being too controversial or self-promotional.  However, my intent is to always educate and create awareness. Thus, the answer is not only based on my opinion, but also years of business experience and thousands of hours of research and execution to back it up.</p>
<h3><span style="color: #ff0000;"><strong>So, how do you weed out the pundits from the fakes?</strong></span></h3>
<p>First, let’s define expert.  Here is how <em>Wikipedia</em> defines the word:</p>
<p><span style="color: #000080;"><em>“An </em><strong><em>expert</em></strong><em> is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain.”</em></span></p>
<p>Having extensive knowledge about a topic beyond the average person makes you an expert.  Your skills training and credentials make you an expert.  Your years of experience and education make you an expert.  However, given the above definition, the word expert should not be a self-proclaimed title. This title should be earned and given by peers after a person has logged tens of thousands of hours, and the results should speak for themselves.</p>
<p><strong>Hence, your social media expert is <span style="color: #ff0000; text-decoration: underline;">NOT</span>:</strong></p>
<ul>
<li><span style="color: #000080;">Someone who shows you how to use the latest feature on Facebook</span></li>
<li><span style="color: #000080;">An individual who tells you to just create pages on the major social networks</span></li>
<li><span style="color: #000080;">Your web designer or programmer</span></li>
<li><span style="color: #000080;">Your previous mortgage broker who has moved on to social media because it is the next hot industry</span></li>
<li><span style="color: #000080;">Your virtual assistant</span></li>
<li><span style="color: #000080;">Someone who is simply online</span></li>
<li><span style="color: #000080;">Someone who has five different types of businesses going at once to see which one makes the fastest buck</span></li>
</ul>
<p><strong> </strong>Am I an expert in social media because I live and breathe the Web every day? It’s possible. However, I wouldn&#8217;t use that term.  I am a student of my work. I am constantly learning, experimenting, and educating.  My expertise and knowledge are put to the test every time I have a new challenge, a client, or a new project. If I can&#8217;t prove that I have some expertise when the situation calls, it doesn&#8217;t matter what I call or describe myself.<span id="more-2249"></span></p>
<p>The criteria on how to select a social media expert will depend on the individual business and its goals.  However, below are a few other things to consider when selecting a professional to help you with your social media or online efforts.  <em><strong>Please note, these are not listed in any particular order, and this is not meant to be a comprehensive list, but only a guideline to be used along with some common sense.</strong></em></p>
<ul>
<li><span style="color: #333399;"><strong>Successfully using the Internet for business a minimum of three to five years.</strong></span> Social media for business has not been around long; however, the Web has been around long enough for some people to have a decent amount of knowledge and visibility.  For example, I started placing banner advertising for brands online in 1997-98. While consulting and completing my master’s degree in 2005, I started doing extensive research on the search industry and social media, then started my own business in 2007. There are many people who have been online just as long, if not longer.  You just have to do your homework and find them. <em>Remember, it is not possible for someone to know everything about the Internet.</em></li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Strong online presence.</strong></span> I don’t mean the number of followers they have on Twitter or likers on Facebook.  Google their name and see where they show up.  Where are they mentioned online?  Who is talking about them?  Are they published anywhere?  Who are they engaging with? How are they engaging?  How are they showcasing their expertise and sharing their knowledge? Are others praising them and referring to them as experts? Do they walk the talk?  Their online visibility does not have to be perfect, but it has to be strong. If someone’s online presence is virtually non-existent, do you think they can help you accomplish your online goals?</li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Does not preach social media.</strong></span> An expert does not preach or shove social media down your throat right off the bat.  Instead, they give sound business advice based on what they have learned about your business. An expert will explain how social media can complement or enhance current efforts, not replace it.  A true expert may even talk you out of using social media.  I have done this with many clients because I simply felt they were not ready.  So my role at that point was not to convince them to jump on the bandwagon, but to help make changes in their business that would prepare them for the online world so they leverage it properly.  Social media may not make sense for every single business out there.  In addition, not every tool is for every business.  If your so-called expert starts the conversation telling you that you need to be on Facebook before evaluating your business, then there is your first sign to look for someone else because the tools should not even be discussed up front.</li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Solid business background.</strong></span> It is not enough to just have online knowledge.  Being able to give someone effective advice about their business requires some form of business leadership.  An expert may have led a business and knows how every aspect of a business comes together.  That person should be able to walk into any business, analyze the current situation, learn about the products/service, research competition, understand the culture, review business objectives, and make a recommendation based on the needs and objectives of that business.</li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Understands strategy.</strong></span> It is essential for a social media expert to have an understanding of strategy.  Do they know the difference between goals vs. objectives or strategy vs. tactics?  Can they pinpoint the strengths, weaknesses, opportunities and threats of a business? Do they explain a long-term program? Are they able to develop or recommend a sustainable and scalable plan? Can they answer your ROI and measurement questions?  All these questions and more are very essential.</li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Recognizes social media is not a campaign</strong>.</span> It upsets me to still hear people call social media a campaign.  I come from the advertising world, and a campaign was something that had a start and an end date.  Guess what?  Social media does have a start date, but not an end date.  An expert identifies that social media is a process, a program, an ongoing never-ending conversation.  Although, you may be creating short campaigns within your entire strategy, an expert should help you brainstorm ideas that have sustainability and fluidity.</li>
</ul>
<ul>
<li><strong><span style="color: #333399;">Explains integration.</span> </strong>Social media is not meant to be used as a stand-alone.  As I mentioned above, social media should be integrated into the entire business strategy.  Is your expert able to discuss and integrate every aspect or department of a business, including the culture, marketing, advertising, public relations, customer service, business development, internal communications, etc.? An expert should be able to explain the how and why to any business. If the goal is marketing, they should be able to help you integrate social media with all your offline marketing efforts as well as explain how it impacts search engine optimization and other online techniques.</li>
</ul>
<ul>
<li><span style="color: #333399;"><strong>Marketing or corporate communications expertise.</strong> </span>Although I don’t think it is an absolute requirement, I believe it is a major benefit to select an expert who has a marketing, corporate communications, or public relations background.  Experts from these industries have the knowledge about selected the right target audience, conducting surveys, understanding consumer behavior, creating effective messages as well as responding to a crisis situation.  I have seen many people succeed online without these skills; however, it is extremely helpful to hire a person with some knowledge or has the willingness to do the research.  If you do look at this as one of the criteria, please make sure they are open-minded and are aware of the communication shift.  It is not wise to choose someone that is still stuck on the traditional way of doing things.</li>
</ul>
<p>I hope this helps you and others to identify the real McCoys from the fakes.  Of course, when hiring any professional, asking for results and references are always a must.  I can tell you upfront that consultants cannot always share who all their clients are or publicly share case study information.  For example, my work is all based on a client’s business strategy, and this information is generally kept confidential. Thus, don’t be surprised if others tell you the same thing.</p>
<p>The most important thing is to do your research and take your time before selecting the right person for the job.  It is only a matter of time before the fakes drop off.</p>
<p>As you may recall, at the beginning of the year I wrote the “<a href="http://www.mirnabard.com/2010/01/7-signs-your-social-media-consultant-is-really-an-expert/" target="_blank">7 Signs Your Social Media Consultant is Really an Expert</a>” blog post, which was very popular. This was meant to be a fun and light post covering the basics, and all seven signs I listed are good basics to consider as well.</p>
<p><span style="color: #333399;"><strong>Was this helpful? What other criteria have you used to identify if someone is a true social media expert?</strong></span></p>
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		<title>ANNOUNCEMENT: Incredible Social Media Giveaways Exclusive to Mirna Bard&#8217;s Facebook Community</title>
		<link>http://www.mirnabard.com/2010/10/announcement-incredible-social-media-giveaways-exclusive-to-mirna-bards-facebook-community/</link>
		<comments>http://www.mirnabard.com/2010/10/announcement-incredible-social-media-giveaways-exclusive-to-mirna-bards-facebook-community/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 07:00:58 +0000</pubDate>
		<dc:creator>Mirna Bard</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[business page]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[fan]]></category>
		<category><![CDATA[gifts]]></category>
		<category><![CDATA[giveaway]]></category>
		<category><![CDATA[giveaways]]></category>
		<category><![CDATA[liker]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[prizes]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.mirnabard.com/?p=1940</guid>
		<description><![CDATA[The Moment You Have Been Waiting For Is Finally Here&#8230; You may already know that I recently launched a Facebook page, and I’m already giving some great giveaways every Friday.  And now, I have an even BIGGER announcement&#8230;drum rolls please… At last, the time has come to announce some very EXCITING giveaways to my online ...]]></description>
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<h2 style="text-align: center;"><span style="color: #f4340a;">The Moment You Have Been Waiting For Is Finally Here&#8230;</span></h2>
<p>You may already know that I recently launched a <a rel="nofollow" href="http://www.facebook.com/SocialWebStrategyConsultant?v=app_7146470109&amp;ref=ts" target="_blank">Facebook page</a>, and I’m already giving some great giveaways every Friday.  And now, I have an even BIGGER announcement&#8230;drum rolls please…</p>
<h3 style="text-align: center;"><span style="color: #ff0000;"><strong>At last, the time has come to announce some very EXCITING giveaways to my online community!</strong></span></h3>
<p>For the past few years, everyone online has been so amazing with supportive comments, compliments, retweets, shares, and referrals.  I feel very blessed to have a career that I am greatly passionate about.  I have special appreciation for all my supporters who keep me going every day…you all make me look forward to logging into my social networks every morning.</p>
<h3 style="text-align: center;"><span style="color: #4f4bb4;"><strong>SO NOW, it is my turn to give back to the community through this one-of-a-kind EXCLUSIVE giveaway!<span id="more-1940"></span></strong></span></h3>
<h3><span style="color: #f92c05;"><em><strong>I am doing this for several reasons:</strong></em></span></h3>
<ul>
<li><em> </em><em>To show my community how much I appreciate them for all the kindness and support they have given me.</em></li>
</ul>
<ul>
<li><em> </em><em>To get to know all my supporters on a stronger level.</em></li>
</ul>
<ul>
<li><em> </em><em>To educate my community on the power of the Internet and the endless possibilities of social media.</em></li>
</ul>
<ul>
<li><em> </em><em>To help the winners start 2011 with a powerful and sustainable online strategy to help them enhance business results.</em></li>
</ul>
<ul>
<li><em> </em><em>To officially announce the launch of my Facebook page, and YES of course to bribe you a little to join the community of innovators.  I know, it’s a little tricky, but I am being authentic <img src='http://www.mirnabard.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </em><em>.</em></li>
</ul>
<ul>
<li><em> </em><em>To have some social media fun and put a smile on everyone’s face!</em></li>
</ul>
<h2><span style="color: #800080;"><strong>Simple Giveaway Guidelines:</strong></span></h2>
<ul>
<li>Must be a LIKER of <a href="http://www.facebook.com/SocialWebStrategyConsultant?v=app_7146470109&amp;ref=ts" target="_blank">Facebook page</a>.</li>
</ul>
<ul>
<li>You must also engage on the page as much as you can between October 1, 2010 and November 30, 2010.  My assistant and I will be taking note of the people who comment and communicate with me during this period.  To make this easier for many of you, I will be throwing out discussion questions and sharing posts to create dialogue on the page.   Only people who engage with me at least once per week during the specified time period will be added to the raffle.  Remember, this is a social media learning experience as well!</li>
</ul>
<ul>
<li>Must be a business owner or be working in a corporation that has an online presence or wants to start an online presence.</li>
</ul>
<ul>
<li>My assistant and I will also keep track of everyone who shares this giveaway to their networks, on their blogs, forums, etc.  We have monitoring tools in place to help us keep track of this as much as possible.  Of course it is not required to help me spread the word, but you may get some bonus points, and you may even get a bonus prize for sharing the wealth.</li>
</ul>
<ul>
<li>Must be 18 years of age or older.</li>
</ul>
<ul>
<li>No purchase necessary to win.</li>
</ul>
<ul>
<li>Must be willing to have a little fun and be determined to win.</li>
</ul>
<ul>
<li>Important Note:  This giveaway is no way associated with Facebook.</li>
</ul>
<h2><span style="color: #800080;"><strong>On December 1, 2010, I will randomly select four winners to receive the below prizes. </strong></span></h2>
<table border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td width="319" valign="top">
<h2><span style="color: #008000;"><strong>GRAND   PRIZE ($15,00</strong><strong>0 &#8211; $20,000 Value) </strong></span></h2>
<p><strong><a href="http://www.mirnabard.com/wp-content/uploads/2010/09/dreamstime_1419668.jpg"><img class="aligncenter size-medium wp-image-1945" title="Grand Prize Image" src="http://www.mirnabard.com/wp-content/uploads/2010/09/dreamstime_1419668-300x208.jpg" alt="Grand Prize Image" width="300" height="321" /></a><br />
</strong></td>
<td width="319" valign="top">
<h3><span style="color: #45ba4c;"><strong>Social   Web Strategy Makeover</strong></span></h3>
<p>- The winner will work with me once per week on   the phone or Skype for 60-75 minutes during the months of December 2010 and   January 2011. There will be a hiatus during Christmas and New Years.</p>
<p>- I will conduct a comprehensive business and   online marketing analysis of your business.</p>
<p>- I will work with the winner to put together a   12-month sustainable social web strategy that can be integrated in all   marketing efforts to help meet business objectives.</p>
<p>- I will share all hype-free, proven advice   that I use in my business as well as with all my clients.</p>
<p>- The winner will also receive a 60-75 minute   accountability phone call 30 days after all consultations are complete (March 2011). After   all, I want you to get results.</p>
<p>- PLUS, if the winner is local (OC, SD, LA), I will   throw in a ½ day (4 hours) with me in person.    This adds an additional $5,000 to the value of the grand prize.  If the winner is not local and would still   like to fly out on their own budget, I welcome this as well.</td>
</tr>
<tr>
<td width="319" valign="top">
<h2><span style="color: #45ba4c;"><strong>SECOND   PRIZE ($2,000+ Value)</strong></span></h2>
<p><span style="color: #45ba4c;"><strong><a href="http://www.mirnabard.com/wp-content/uploads/2010/09/GoldenTicket.jpg"><img class="aligncenter size-medium wp-image-1944" title="GoldenTicket" src="http://www.mirnabard.com/wp-content/uploads/2010/09/GoldenTicket-300x213.jpg" alt="GoldenTicket" width="300" height="213" /></a><br />
</strong></span></td>
<td width="319" valign="top">
<h3><span style="color: #45ba4c;"><strong><strong>A Seat in Webinar Series<br />
</strong></strong></span></h3>
<p><span style="color: #000000;">- The winner will receive a complimentary seat   in the webinar series.  This will be announced end of October and class will start in December.</span></p>
<p><span style="color: #000000;">- This is an online class taught in a group   setting.</span></p>
<p><span style="color: #000000;">- The winner will also receive all the bonuses   that come with the series.</span></p>
<p><span style="color: #000000;">- PLUS, the winner will have the option to invite one more person at 50% discount.  The cost of the webinar will also be announced in October.<br />
</span></td>
</tr>
<tr>
<td width="319" valign="top">
<h2><span style="color: #008000;"><strong>THIRD   PRIZE ($550 Value)</strong></span></h2>
<p><strong><a href="http://www.mirnabard.com/wp-content/uploads/2010/09/ipad-appstore.jpg"><img class="aligncenter size-medium wp-image-1942" title="IPad Image" src="http://www.mirnabard.com/wp-content/uploads/2010/09/ipad-appstore-300x187.jpg" alt="IPad Image" width="300" height="187" /></a><br />
</strong></td>
<td width="319" valign="top">
<h3><span style="color: #45ba4c;"><strong>Apple   iPad 16 GB</strong></span></h3>
<p>- Need I say   more!</p>
<p>- This will be shipped directly to the winner.</td>
</tr>
<tr>
<td width="319" valign="top">
<h2><span style="color: #008000;"><strong>BONUS   PRIZE ($400 Value)</strong></span></h2>
<p><strong><a href="http://www.mirnabard.com/wp-content/uploads/2010/09/Blog-Logo.jpg"><img class="aligncenter size-medium wp-image-1943" title="Dynasty Web Solutions-Logo" src="http://www.mirnabard.com/wp-content/uploads/2010/09/Blog-Logo-300x94.jpg" alt="Dynasty Web Solutions-Logo" width="300" height="94" /></a><br />
</strong></td>
<td width="319" valign="top">
<h3><span style="color: #45ba4c;"><strong>From   Jarrett Gucci of <a rel="nofollow" href="http://orangecountycustomwebsitedesign.com/" target="_blank">Dynasty Web Solutions</a></strong></span></h3>
<p>- One FREE YouTube channel design OR one FREE Twitter background design (winner’s choice).</p>
<p>- Complimentary website analysis.</td>
</tr>
</tbody>
</table>
<h2 style="text-align: center;"><span style="color: #d8262d;">So, what are you waiting for?  Become a <a rel="nofollow" href="http://www.facebook.com/SocialWebStrategyConsultant?v=app_7146470109&amp;ref=ts" target="_blank">LIKER</a> and join us for all the exclusive giveaways and FUN learning experience!</span></h2>
<p style="text-align: left;"><span style="color: #333399;"><strong>If you have any questions regarding this giveaway, please comment below and I will be sure to answer them.</strong></span></p>
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