Tag Archives: expert

If you want to improve the reputation of your brand and gain more customers, you have to go to where the customers are. This concept may seem simple, but it’s something that many top companies are missing out on when it comes to engaging and creating relationships with new customers who will soon become loyal to their brand.

So where are customers spending the majority of their time today?

On social networks; they use social media to connect with friends, family, and even top brands each and every day. As a B2B company hoping to make valuable connections with other leading brands, it's critical to understand that social media is where the fish are biting.

By making your presence known in the right environment, you can create long-lasting relationships with other companies in social networks to expand the influence of your brand. The following tips will help your B2B company take the plunge into social media waters:

Put effort into profile pages

All profile pages for social media websites will ask you to input your basic information. But if you want to make your brand stand out amongst competition, you need to take it a step further.

For example, on LinkedIn, you’re provided with a perfect opportunity to input detailed information in your company profile that other businesses and professionals can check out to find out more about your brand.

Make sure to use clear descriptions, keywords, and up-to-date information regarding any recognitions and awards your company has recently received. Although a LinkedIn profile may seem unimportant, it’s your calling card when interacting with all other companies through social media.

Start a dialogue

After you have basic profiles set up on Facebook, Twitter, LinkedIn, and possibly Pinterest, you can't just sit back and wait for interested customers to come to you. While that would be nice, it's definitely not the way that branding works.

Instead, this is the time to reach out and start two-way conversations with potential customers. For example, you can use the handy search bar on Twitter to search for specific keywords that relate to your business niche. Once you uncover comments, conversations, and questions on Twitter surrounding those keywords, you can provide expert answers on behalf of your brand that will establish you as a leader in your industry.

To keep the conversation going, make it a point to always respond to questions, comments, and tweets posted to your social media profiles within at least 24 hours.

Become an expert in your industry

To expand on the point above, make sure that you are providing other companies with relevant, helpful information in every conversation you have in social media. Customers and businesses on the Internet all have one thing in common: they’re looking for information.

When your company can become a significant resource of information in social media, you'll quickly stand out as a top brand among competition.

When it comes to leveraging social media to market your B2B business, the time to act is now. Even if you already have a solid off-line and online marketing campaign in place, don't neglect the simple importance of social media marketing to represent your brand and create long-lasting customer relationships.

Guest Author: Sylvia is an online writer who enjoys writing about B2B business trends.



No one wants an amateur to run their social media campaign, but with everyone and their dog claiming to be an expert these days, how can you tell who is legit?

Here are 7 signs that your social media consultant is who he or she says they are.sms229

1. They are active on social networking sites. No one can be an expert if they aren’t actually using social media, so perform a little check and see where your consultant is active. Chances are they will be on Twitter, Facebook, and LinkedIn, at the very least. However, remember that social media is not about social networking sites only.

2. They have good reviews. Check out other clients and find out what they have to say about the service. Did they feel the consultant got good results? Were they pleased with the service? Testimonials from happy customers can tell you a lot.

3. They explain their latest projects. If they can’t describe it to you or give you an example of how they used social media to draw attention to their client, you should probably look elsewhere.

4. They share their expertise elsewhere. Anyone can set up a blog and start writing posts on social media, but a true expert will not just be on their own blog. They will have guest posts, podcast interviews and even text interviews on other people’s sites and blogs. This is a very good sign that your expert really is an expert, when others trust them to share information.

5. They maintain an active blog. It’s important that anyone you are looking to hire is actually keeping up with their blog and putting out quality content on a regular basis. This is very easy to check but doesn’t mean they need to be posting several times a day, about twice a week is more than enough.

6. They talk about more than just Facebook and Twitter. A good social media expert should be able to guide you through many social media categories (i.e., crowdsourcing, podcasting, blogging, livecasting, etc.) without a problem. If they are stuck on just a few tools and sites, you may have an issue.  You need to look for someone who has a comprehensive understanding of social media, and knows how each piece of the puzzle fits together.

7. Their strategies include a range of categories. An expert in social media will want to know what your goals are for social media and then work with you to create a strategy to accomplish those goals. This could include market research, marketing, advertising and customer service, just to name a few.

Not everyone online is an expert in social media. Just because they have a blog and a Twitter account with thousands of followers, it doesn’t mean someone should be considered a guru. Be careful when finding a consultant and check to make sure that they really are living the life of an expert and have the experience to back them up.

You will be able to find people who have approximately five years experience with social media.  However, it will be a while for anyone to be considered a “True” expert since we are all learning from each other.  I learn from my clients as much as they learn from me!

How do you define a social media expert?

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