When it comes to online business strategies several companies get lost and wonder how they can efficiently combine traditional tactics of the past with new-age media that dominates today. Although marketing approaches change on a daily basis there is one idea that still stands and makes for a solid foundation of a marketing program, which is building and effectively using your email list. The following strategies show unique ways to build a rock star email list which you can mimic too!
Whether you are a small company looking to build your first email list or a large corporation in need of more contacts, one of the best ways to gain genuine leads is by offering free advice or a product. When I say product, I really mean an e-book in which you can create yourself. If you have valuable information which you are dying to share, video yourself and make a webinar or podcast. Consumers can access this for free but must input their email before watching. You can also offer your e-book full of free advice and information as a gift to clients for signing on to your newsletters or list. ...continue reading