As a customer, you’ve probably experienced the benefits of mobile marketing to give you discounts, specials, and freebies from your favorite brand. Right? Well, as a business owner, you can use this same type of hands-on mobile marketing to reach customers more effectively than ever before.
Even the most popular fast food chains like Subway, Pizza Hut, Burger King, and Wendy’s started marketing to customers with text marketing, iPhone apps, and mobile coupons just a few years ago. Many of these mobile apps will allow a customer to place an order online and pick up their food moments later. Simply brilliant.
Even large retailers like Target, Wal-Mart, and Best Buy stay connected with customers via text for holiday specials and discounts and have introduced iPhone apps to give customers more options. Instead of visiting the official website, customers can read reviews, order products, and create a gift list directly through their mobile phone.
- Mobile Payments: Starbucks recently introduced Starbucks Card Mobile payments available at more than 1000 Safeway locations via the Android App. Customers can load up their Starbucks card on their mobile phone and use their phone to pay for their coffee at their convenience. This means that Starbucks mobile payment is now available on 90% of all smartphones to make it virtually impossible for a customer not to connect with Starbucks through their mobile device. ...continue reading