Tag : dialogue

  • The Important Psychological Components of Social Media

    Posted May 12th, 2011 By in Social Media With | No Comments

    When it comes to social media, psychology has a lot to do with the success or failure of a business. This greatly affects how business owners market their services. Social media communities are increasing in popularity, and there is no end in sight to this trend. Because social media is prevalent in marketing, there are ways to take advantage of the psychology connection.

    The Success of Social Media

    Social media channels flourish because society needs them. They allow individuals to connect with others on personal levels. This provides a person with a sense of belonging. The concept of group membership is what social media is born from. Contributing to an important group discussion can make a person feel important and valued as a part of a community.

    Creating interesting and enchanting content is the key to success in social media. The most effective content reaches people on emotional levels. An individual should feel a sense of connection to the product or service being presented. Marketing information should be engaging, relevant, and uncomplicated. It should also be displayed in a clear, simple, and logical manner. (more…)

  • Are You Engaged?

    Posted Aug 18th, 2010 By in Business, Social Media, Social Networking With | 2 Comments

    This is a guest post by Dr. Ivan Misner (Bio is below).

    In engaged in the conversation, that is! OK, OK . . . now that I have your attention, let me explain.

    In my book Truth or Delusion I bring up the point that word-of-mouth marketing is always working, it just may not be working in your favor. Believe it or not, you’re getting word of mouth every day. It just may not be the kind you’re thinking of–the good kind. The thing is, negative word of mouth has legs and the average dissatisfied customer gripes to 11 people about his experience, and these 11 in turn tell five others apiece.

    Therefore, you need to get engaged in the networking process and the resulting conversation by formulating a strategic plan to control what’s being said about you. Among other things, this is done by focusing on good customer service to reduce negative word-of-mouth and ensuring that your marketing message is conveyed accurately so your prospects know what to expect.

    It’s especially important to be engaged in the conversation when it comes to online networking. Take the headline of this blog, for example. Say somebody were to see it, not read the rest of the blog, and then begin posting comments on blogs and social networking sites all over the web claiming that “Ivan Misner has a new blog urging people everywhere to get married!”

    You may be laughing, but occurrences like I just described happen all the time. And guess what? If you’re one of those people who refuses to get involved in “that online/social networking stuff,” then you aren’t engaged in the conversations that are being had about you online. And when somebody says something negative or incorrect about you or your business, you can’t redirect the conversation in a positive direction to save face or correct what’s been wrongly stated about you.

    Whether networking online or face-to-face, the dialogue is going to happen with or without you. The basic point is, if you don’t participate in the conversation, you’re not in control whatsoever. If you do participate, then you can publicly say who you are and steer the conversation in a positive way.

    Check out this blog entry by my friend Dave Goetz, “They are Laughing at You.” It’s a perfect illustration of everything I’ve talked about in this blog and it tells a GREAT story about a college professor who refused to engage his students in any way as he endlessly lectured to them for hours. It’s no surprise that the students found a way to engage each other in conversation during class but the professor lost all control of what topics were being focused on as well as what was being said . . . Like I said, the dialogue will happen with or without you.

    Guest Author: Called the “father of modern networking” by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the Founder and Chairman of BNI the world’s largest business organization. His newest book, Networking Like a Pro, can be viewed at www.IvanMisner.com. You can also read more of his valuable information on the Neworking Now Blog.

  • 11 Key E’s of Social Media

    Posted Jun 7th, 2010 By in Social Media, Social Networking With | 5 Comments

    A couple of months ago, I wrote a post about the The 21 Essential C’s of Social Media.  Since there are many more elements, I thought it may be fun to discuss  the key E’s of social media.  My friend and technology consultant, Meetu Singhal may call this the vitamin E of social media :) . 

    The social media E’s are listed below in alphabetical order:

    1. Education

    Educating your prospects and customers is important to the success of your business.  Not only are college and universities providing online education, but millions of people are going online to watch how-to videos, listen to podcasts, read informative blogs, etc.

    2. Effective

     A big part of social media success is creating clear, consistent, timely, and captivating content to effectively communicate with your community.  The more strategic your content is, the more effective your social media efforts will be.

    3. Efficient

    Due to the amount of information, tools, and sites on the web, being efficient with social media is certainly not easy, but it is also not impossible. If you have a plan, a schedule, and an editorial calendar in place, you will be extremely efficient when integrating social media.

    4. Effort

    If you want to succeed in social media, you must put in some effort.  Social media is about being proactive and making a real effort to research, learn, converse, test, and measure. 

    5. Embrace

    Embracing social media means accepting the good, the bad, and the ugly.  Although the social web has provided us with endless possibilities, it also opened doors to things that are not so great (spam, fraud, hackers, and privacy, concerns).  Control the bad and embrace the good!

    6. Empower

    Using social media to empower your community (prospects, customers, employees, etc.) is extremely powerful.   It is essential to create a vision for your audience and empower them to take action on what they love, trust, and believe in order to fulfill a dream or a goal. 

    7. Encompass

    A successful social media strategy should encompass all departments of a business:  sales & marketing, PR, advertising, customer service, communications, business development, research, etc.  Remember, it does not stop at marketing.

    8. Encourage

    Encouragement allows your customers to feel comfortable enough to start dialogue with you.  It is vital to encourage or support feedback, comments, and sharing of information from your community. 

    9. Engage

    Social media allows you to engage with your prospects, customers, employees, and other stakeholders.  Engaging is about helping, giving, sharing interesting exchanges, and building community.

    10. Enjoy

    Social media is about being creative and having fun.  To succeed, you must not only enjoy the work you do, but also enjoy the social media process.  People can tell if you are posting things because you think you have to or because you are truly enjoying it.

    11. Enlighten

    By sharing your thoughts, ideas, stories, knowledge and expertise, you will enlighten and inspire your community.  If you are a business with many employees, it is also essential to enlighten your employees on social media.

    Wait! I did get carried away again, so I am not done with all the E’s of social media.  Look for more E’s in tomorrow’s post…

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