Tag : coupons

  • Retailers Use Mobile Marketing to Attract More Customers

    Posted Jul 21st, 2011 By in Mobile With | 2 Comments

    As a customer, you’ve probably experienced the benefits of mobile marketing to give you discounts, specials, and freebies from your favorite brand. Right? Well, as a business owner, you can use this same type of hands-on mobile marketing to reach customers more effectively than ever before.

    Even the most popular fast food chains like Subway, Pizza Hut, Burger King, and Wendy’s started marketing to customers with text marketing, iPhone apps, and mobile coupons just a few years ago. Many of these mobile apps will allow a customer to place an order online and pick up their food moments later. Simply brilliant.

    Even large retailers like Target, Wal-Mart, and Best Buy stay connected with customers via text for holiday specials and discounts and have introduced iPhone apps to give customers more options. Instead of visiting the official website, customers can read reviews, order products, and create a gift list directly through their mobile phone.

    As a business owner, you can take your mobile marketing campaign beyond just the standard text message. You can get creative with the following ideas:

    • Mobile Payments: Starbucks recently introduced Starbucks Card Mobile payments available at more than 1000 Safeway locations via the Android App. Customers can load up their Starbucks card on their mobile phone and use their phone to pay for their coffee at their convenience. This means that Starbucks mobile payment is now available on 90% of all smartphones to make it virtually impossible for a customer not to connect with Starbucks through their mobile device. (more…)

  • 8 Ways to Keep Customers Coming Back

    Posted May 24th, 2010 By in Business With | 1 Comment

    Whether you own a brick and mortar based business, or maybe you have just an online business that you’re running.  Regardless of what you’re running, I wanted to give you 8 effective tips that you can use to keep your customers coming back.  If you find that none of your customers are coming back, you may be doing something wrong!

    #1 Get their information – When someone makes a purchase, always make sure that you get their information somehow.   Whether you get their email, or even a home address, this is a great way to stay in touch.  You can send them discounts, promotions, and more.

    #2 Customer service is a plus – If you treat customers like family, they will want to come back.  People want to feel welcomed when they hit your store.  Even if you just have a presence online, it never hurts to send a customized email.  Also, try to make an effort to answer every email and avoid those canned email responses!

    #3 Give out coupons – Nothing is better than receiving coupons in the mail.  Offer exclusive deals to your past customers.  This is a great way for them to spend even more money.  Tell them in the offer that it’s a deal only given out to them.

    #4 Simply listen to them – Everyone is filled with opinions and they are going to share them.  Whether they are good or bad, make sure that you listen and try your best to meet all needs.  As long as they are legit, customers love when you listen! (more…)

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