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A well-built social media strategy can give you an immense amount of momentum for your company. It can help establish you as an authority, enhance your search campaign, and even help you reach a bigger audience. The problem is that many BtoB companies are approaching social media from the wrong angle. They are focusing too much on the bottom line and making it too much about themselves rather than their audience. Here are some tips for making social media a huge asset for your company.

BtoB Social Media1. Set up proper infrastructure.

Executing and managing a social media campaign is a lot work. That’s why you want to have the proper infrastructure set up to make it easier and help you scale your campaigns. You want to make sure your team understands what their roles are, set up a publishing schedule, and make most of the social media marketing solutions that are available.

2. Measure your campaigns and set proper goals.

Too many BtoB companies launch a social media campaign in the dark. They think that the marketing channel should work like direct response when that’s not the case. Social media can have many goals from generating leads, building a following, to acquiring links. Each campaign will have a different goal, so you will need to measure the proper metrics depending on what you want to achieve.

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When you set up your website, blog, and a multitude of social media profiles, you might expect to see a major boost in visitors and/or sales (depending on whether you're running a business or merely promoting a personal agenda in the online arena). But if you don't understand how or why social media can be used to your advantage, you might not see the results you're hoping for. And the first thing you need to know is that these tools must be monitored, analyzed, and adjusted constantly if you want to see consistent results from your social networking efforts. Luckily, there are a number of tools that can help you to do just that. Here are a few tips that will help you to track the performance of your online presence so that you can make the most of your internet experience.

When you first start your journey to expand your online presence and spread your brand, you might think that the trick is to get connected to as many social media outlets as possible. Unfortunately, this is a fallacy that can deliver only heartache. It's not about how many social networks you utilize; it's about choosing the handful that are likely to be most beneficial to your business and then creating a strategy for targeted campaigns that will give you the most bang for your buck (so to speak). After all, you don't want to waste your time on efforts that show no return on investment. And while you can certainly get plenty of advice on how to go about utilizing social media to your advantage (and you definitely don't have to reinvent the wheel here), you'll likely have to go through some amount of trial and error to get to a point where you're seeing consistent results.

This is where tracking tools can be very handy. And you're probably already familiar with some of the most common ones. Perhaps you've noticed that a lot of websites and blogs now provide an entire sidebar worth of buttons that allow users to "like" their posts or pages on Facebook and Google+, as well as Tweet, Digg, or StumbleUpon their content (basically, share with others). You can not only install these on your sites; you can also include tools that allow you to track how often they are clicked. And you can use a variety of social metrics and analytic tools to see how your content is being shared, assess whether or not posts have gone viral, discover which forms of social media are performing the best, and compare across multiple platforms and posts.

The best part is that you can find these tools for nearly any social networking outlets that you are currently using. And you can, of course, utilize comprehensive programs as well, such as Google Analytics. You will still have to do the heavy lifting by putting time and effort into your social networking profiles, providing new and exciting content, communicating with users, and monitoring and analyzing the data produced by your tracking tools. But the addition of metrics could allow you to spot trends, see failures, and of course, operate more efficiently in the online arena, ultimately making the most of the worldwide web.

Sarah Danielson is a contributing writer for GetShared the premier company for all of your social media management needs.

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Are you clueless on how to blog for SEO? This beginner's guide will take you through simple steps on how to get your blog posts in tip top shape for when the search bots come crawling.

Why Blog for SEO?

There’s two very good reasons you should do this, which lead me to put together this beginner's guide on how to blog for SEO.

1. Since you’re already taking the time to write the blog, so you might as well know how to blog for SEO.

2. It will help drive extra traffic to your blog in the long term – which is why you’re blogging right?

How to Blog for SEO

First you should plan out your blog post. It might seem like extra work, but believe me it will make the whole process a lot easier. You can download the plan I used to prepare this blog for SEO here.

Topic – First you’ll need to decide on the topic you’ll be blogging about. Ideally it should be a trending topic or something you know is popular with your target audience. There’s no point writing about something no one’s interested in.

Keywords – Probably the most important consideration when tailoring your blog for seo is the keywords you’ll use. Once you’ve decided on your topic, the best way to select keywords is to head on over to the google keyword tool, which will show you a bunch of suggestions for the topic you enter. Ideally try to choose 2 or 3 phrases which have high search traffic and low competition. If you downloaded the plan I used for this post, you’ll see that the phrases I’ve selected are ‘blog for seo’, ‘how to blog’ and ‘beginner's guide’, which all have low competition and searches in the thousands. ...continue reading