Tag : Content Marketing

  • 6 Tips for Creating Compelling White Papers for a B2B Audience

    Posted Aug 4th, 2011 By in Content Marketing With | 2 Comments

    White papers are more commonly used by B2B companies than B2C companies. This is because B2B companies are ready to dedicate their time to find out more about the solution and the product. Every B2B company needs a white paper to help market itself better.

    Some of the points you need to keep in mind while creating white papers are:

    1. Avoid direct selling – When you write a B2B white paper you need to forget about directly selling your services. B2B white papers only work when you sell your services in a subtle manner. You can write it persuasively, but you need to forget about using testimonials, call to actions that pressure readers, etc.

    You might think that this indirect way of selling will not work, but when it comes to white papers subtle selling works really well.

    2. Address it to a single person – Many writers think that when you write it for a business you’re writing for a whole bunch of people together and they need to address them as a group of people. It’s true that many people are going to read it, but they’re going to read it alone. You won’t have a group of people reading it together. This is the reason why you need to address your reader as a single person with a “you”.

    3. Keep it simple – It’s is common for businesses to use hard to read language in their white papers as they think that it reflects on the company. They think that making the white paper hard to read will make their company look sophisticated. But using complicated words could actually work against you.

    Your white paper is normally 6 to 14 pages long. It could take a lot of time for someone to read it and people who normally read white papers are busy decision makers. They are looking for white papers which are simple and quick to read. If they read a white paper that is hard to understand and keeps them visiting the search engines for answers and making it longer to read the white paper, they will just abandon reading it.

    This is the reason why you need to simplify the writing and look up meanings for every word and write it in a detailed manner. This will make it easy to read and more busy decision makers will read it completely, which will give it the opportunity to do its job of generating leads. (more…)

  • Wake Up Your Readers with Copywriting Spice

    Posted May 6th, 2011 By in Content Marketing With | No Comments

    The recipe for spicy copy always includes salt – lots of it – fresh hot pepper such as a jalapeno or Serrano, and earthy-flavored herbs. Without spice, your copy is tasteless. It reads like every other piece of website content or advertisement or brochure.

    At best, readers forget spice-less copy. At worst, they don’t read it at all.

    Next time you sit down to write, bring the salt, hot pepper, and herbs with you to the keyboard. I’m about to show you how to add the spice your copy desperately needs.

    Salt for Headlines and Imagery

    We’re visual creatures. Readers need pictures for engagement. The good news is that it’s simple to find free stock photography or use your own photos in marketing materials. It’s also possible to suggest an image without any pictures at all.

    The best headlines evoke an image.

    The importance of headlines cannot be stressed enough. There are even books written on the topic. Headlines matter that much.

    But for the purposes of this article, let’s make it simple and say that your headline should address a problem your reader has and that you’re able to solve. It should also reference a concept that’s easy to grasp and one that will cause the brain to automatically conjure images.

    What if the article to this headline read: “How to Make Your Copy More Interesting”? What kind of pictures would you have automatically thought of? Nothing interesting comes to my mind.

    “Wake Up Your Readers with Copywriting Spice” produces countless images for me…alarm clocks, people sitting in front of computer screens with wide eyes, salt, peppers, etc. (more…)

  • How to Overcome Writer’s Block Using the Secrets Revealed By One of Today’s Most Influential Business Thinkers

    Posted Nov 17th, 2010 By in Article Marketing, Blogging, Content Marketing With | 3 Comments

    Are you coming to the point, where you say to yourself – “Oh sh%t, I have to write my article or blog post?” Does the though of writing drain you? And, even though you know you need to write articles to get more website traffic, build your list, nourish relationships and increase your profits – are you procrastinating writing your articles?

    Then this new article is for you.

    Learn from Marshall Goldsmith (the man who is ranked one of the most influential business thinkers in the world by The London Times and Forbes) and see how you can apply his secrets for getting unstuck to your own article writing and marketing efforts.

    Why You End Up in a Writing Rut!

    As Marshall says, “Our default reaction in life is to experience inertia. We all tend to go where we have been going, do what we have been doing and say what we have been saying.” If you say the same story time after time after time, and repeat the same advice – it gets boring! And, it’s not only boring for the reading, but it’s boring for you the writer.

    Marshall’s Solutions for Getting Unstuck

    1. You need to challenge yourself to create new content — content that is not found anywhere else online.

    2. Change your approach to article writing. You have to ask yourself, “If I have to spend this time writing articles, how can I make it more meaningful to my readers and myself? Part of the answer is to find your passion and let it shine through in your articles.

    3. Stop saying later. The time is now. How many times have you said this to yourself, “You know, I am incredibly busy right now. And, given the pressures of work and home, I feel too over-committed. I simply don’t have the time and energy. I’ll write my articles later in maybe 2 to 3 weeks when things calm down.” The reality is that there will not be two or three weeks. It is always going to be crazy.  If you are not taking the time to build your business now with articles, it’s never going to happen. As Marshall says, “To get unstuck, you have to look in the mirror day after day, and remind yourself of the actions that you will take today.” It requires discipline – but once you get writing and get out of this rut, you will get more profits and it will be worth it.

    4. Get a peer coach – In a SUCCESS magazine article, Marshall mentions that he has a peer coach which asks him every day – “On a scale of 1 to 10, how happy were you yesterday? On a scale of 1 to 10, how meaningful was yesterday? How many minutes did you write? How many push-ups did you do?” This peer coach holds Marshall accountable. How do you hold yourself accountable to make sure you write and submit articles online and do the other marketing activities that will build your business?

    Follow these tips and you’ll be writing articles on a daily basis – just like me “your article writing and marketing expert!” You see, I write articles on a daily basis for my ezine, blog, article submission and for my social media efforts.  And, I never get bored.

    Guest Author: Instant Article Writing Template Creator Eric Gruber helps internet marketers and small business owners overcome writer’s block and end their writing rut fast so they can get more publicity, prospects and profits. Now, you can get 3 of Eric’s article templates for free – so you can write your articles in 30 minutes or less. Get it now at http://www.TryMyFreeArticleTemplates.com

  • 7 Ways to Overcome Writer’s Block and Banish It Forever

    Posted Sep 20th, 2010 By in Article Marketing, Blogging, Content Marketing With | 9 Comments

    Are you experiencing writer’s block?

    Whether you are a new writer or an article writing and marketing expert like me, there comes a time when you just stare at the blank white screen with your hands ready at the keyboard – but they’re not typing. The dreadful writer’s block is stopping the words from flowing as they should.

    It is frustrating to be stuck especially when you know when you write and submit articles online you will get more website traffic, prospects and profits. So, you start pulling your hair out and grinding your teeth.

    See, I know exactly how you feel. There were many times that I wanted to throw my laptop and my desktop right out the window. I know what it is like to try to force yourself to “work through it”, and when you sit down to write you are numb and feel like your brain is composed of concrete.

    I also know that the longer you stay in this state the more discouraged you get, which makes it even harder to write. That’s why I am going to help you get out of that dark, cold, gloomy corner and see the light so you can start writing articles faster.

    7 Ways to Overcome Writer’s Block and Banish It Forever

    1. Use instant article writing templates – You want to use article templates that literally guide you through the article writing process. For example, my 40+ Instant Article Writing Templates Kit, is filled with worksheets and ideas. All you have to do is enter the information that the template asks for – where it asks for it. Not only will you generate article ideas, but you’ll be able to organize your ideas in a way that gets your prospects to read your articles from top to bottom. (more…)

  • Producing Content That Will Make Readers and Search Engines Come Back for More

    Posted Sep 14th, 2010 By in Blogging, Content Marketing, Search Engine Optimization (SEO) With | 3 Comments

    Millions of people from all over the world produce content for the Internet on a daily basis. It is almost impossible to keep track of everything that is written and posted. Search engines are the number one tool that people use to sift through all of the content that is available on the Internet. However, when people search for something, they usually end up clicking through only the first few results that show up. This means that you need to optimize your content for search engines. This will allow your content to show up as one of the top results when people search for the topic you are writing about. However, it is important to place too much priority on search engine optimization. You will also want to make sure that your content is high quality and pleasing to readers.

    Producing Good Content for the Internet

    You need to have solid, relevant content before you can even start to think about search engine optimization. You should try to set yourself apart from the thousands of other articles available on the Internet. You need to offer people something that they cannot get anywhere else. Do some research on what is already available about your topic. You should think about ways that you can improve upon what is already out there and make it more relevant to readers. The content that you produce should also be well written. Nobody wants to read something that is filled with errors and misspellings. You should write in a way that is clear to your reader. You have to understand your audience and give them what they want.

    Search Engines Use Keywords

    After you have produced content that is worthy of being read, you need to understand how search engines work. Search engines enter all of the text on a website into a very large database. Search engines go through this database when something is being searched for. Websites are ranked based on relevance. The relevance of a website is usually based on how often the word or phrase that was searched for appears.

    You should select one keyword or a couple of keyword phrases that you think best represent the content that you have created. You will want to make sure that these keywords appear throughout your article. However, you should be careful to not overdo it. You want to have your keywords appear naturally throughout your writing. It should not be obvious to the reader that you are stuffing your content with keywords.

    Search Engines Like New Content

    A lot of search engines will display new content ahead of content that has been on the Internet for months. This means that you should always be updating and refreshing your content for websites to make sure you rank highly on search engines. Constantly updating content will also help you attract new readers and keep old ones. People will be interested in frequently visiting your site to see if any new information has been posted. In addition, adding new content will allow you to practice your writing skills. You will find that your new articles will flow better and be more readable. You will also get more practice in using keywords so your content will be optimized for search engines.

    Do you do keyword research before you create your content?  What content strategy have you found helpful for your business?

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