Tag : CNN

  • 15 Must-Read Social Media Predictions for 2011

    Posted Jan 9th, 2011 By in Social Media With | 10 Comments

    In the past several weeks, I’ve read hundreds of social media predictions for 2011, but below are the ones I think are worth mentioning (listed in no particular order).

    1. “Twitter will be acquired, most likely by a media company like CNN. Twitter has proven successful when coordinating closely with major events on television (e.g., World Cup, helping resurrect MTV Video Music Awards from the dead, etc.). With its new platform, Twitter is poised to make money. However, can it avoid becoming the next Digg?” Erik Qualman, 21 Social Media Predictions for 2011

    2. “Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Storify, Curated.by, Pearltrees, and Paper.li are becoming the coveted services of choice amongst curators as they not only enable the repackaging and dissemination of information, they do so in captivating and engaging formats.” Brian Solis, Social Media Predictions Preview 2011

    3. “It’s possible that by sticking to what Google does best, they may be able to take advantage of the social web by indexing any and all social data they can get their hands on. Expect the Googleplex to “strike back” in 2011, and perhaps demonstrate that they may figure out their role and relevancy on the social Web.” David Armano, Six Social Media Trends for 2011

    4. “Once you have a broad social program where you’re adding social frosting to all of the cake you already own, coordinating all of that activity becomes critical. We’ll see a lot more companies adopting (and talking about) internal social media next year.” Jay Baer, Why 2011 will be the year of social-media convergence

    5. “Expect Companies to Aggregate Discussions, Struggle with Authentic Discussions and Be Frustrated with Listening Tools. Despite their aspirations, I don’t expect them to achieve all of their goals due to cultural limitations, insufficient technology…” Jeremiah Owyang, Analysis: 2011 Corporate Social Strategy Will Focus on Corporate Website Integration (Part 1/2)

    6. “There are a number of great companies and apps currently experimenting with (or betting their business on) QR codes, and I predict that we’ll see a great deal more in QR territory in the coming year, including greater brand integration in print magazines, more consistent use in outdoor media, and even some clever mashups of QR codes, gamification and social commerce.” Stephanie Schwab, Five Social Media Trends for 2011

    7. “Business will demand more business-driving proof, readers will demand more substance to blogs and those who are practitioners will have to demand excellence out of themselves. This will go a long way in cleaning up the industry, in my opinion.The ‘gurus’ will fade away while the practitioners excel. If you aren’t moving the needle, you’re done.” Jason Falls, 30 Social Media Predictions From 30 Social Media Pros (more…)

  • Are You Engaged?

    Posted Aug 18th, 2010 By in Business, Social Media, Social Networking With | 2 Comments

    This is a guest post by Dr. Ivan Misner (Bio is below).

    In engaged in the conversation, that is! OK, OK . . . now that I have your attention, let me explain.

    In my book Truth or Delusion I bring up the point that word-of-mouth marketing is always working, it just may not be working in your favor. Believe it or not, you’re getting word of mouth every day. It just may not be the kind you’re thinking of–the good kind. The thing is, negative word of mouth has legs and the average dissatisfied customer gripes to 11 people about his experience, and these 11 in turn tell five others apiece.

    Therefore, you need to get engaged in the networking process and the resulting conversation by formulating a strategic plan to control what’s being said about you. Among other things, this is done by focusing on good customer service to reduce negative word-of-mouth and ensuring that your marketing message is conveyed accurately so your prospects know what to expect.

    It’s especially important to be engaged in the conversation when it comes to online networking. Take the headline of this blog, for example. Say somebody were to see it, not read the rest of the blog, and then begin posting comments on blogs and social networking sites all over the web claiming that “Ivan Misner has a new blog urging people everywhere to get married!”

    You may be laughing, but occurrences like I just described happen all the time. And guess what? If you’re one of those people who refuses to get involved in “that online/social networking stuff,” then you aren’t engaged in the conversations that are being had about you online. And when somebody says something negative or incorrect about you or your business, you can’t redirect the conversation in a positive direction to save face or correct what’s been wrongly stated about you.

    Whether networking online or face-to-face, the dialogue is going to happen with or without you. The basic point is, if you don’t participate in the conversation, you’re not in control whatsoever. If you do participate, then you can publicly say who you are and steer the conversation in a positive way.

    Check out this blog entry by my friend Dave Goetz, “They are Laughing at You.” It’s a perfect illustration of everything I’ve talked about in this blog and it tells a GREAT story about a college professor who refused to engage his students in any way as he endlessly lectured to them for hours. It’s no surprise that the students found a way to engage each other in conversation during class but the professor lost all control of what topics were being focused on as well as what was being said . . . Like I said, the dialogue will happen with or without you.

    Guest Author: Called the “father of modern networking” by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the Founder and Chairman of BNI the world’s largest business organization. His newest book, Networking Like a Pro, can be viewed at www.IvanMisner.com. You can also read more of his valuable information on the Neworking Now Blog.

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