Tag : clients

  • Are Christmas Card Traditions for Business Still Effective?

    Posted Dec 7th, 2010 By in Business With | 2 Comments

    For modern business owners, sending out Christmas cards may seem like an old fashioned thing to do. In the past, doing business with customers was something that happened during face to face meetings, and relationships were built up over time.

    Today’s business environment is much more fast-paced, and it’s possible to deal with a customer or a supplier over a long time without actually having met that person. Simply because the ways we do business have changed, it doesn’t mean that we should ignore the elements of building and maintaining relationships with the people and companies who have contributed to our success over the past 12 months.

    Your business would die without its valued customers – it’s as simple as that. It takes a lot less effort and energy on the part of a business owner to keep a number of existing customers happy with your products and services than to have to find new ones. It’s a lot less expensive as well, and as a business owner you need to keep your eyes firmly on the bottom line when you are making decisions for your company. (more…)

  • How to Write Re-tweetable Tweets in 5 Minutes or Less

    Posted Nov 1st, 2010 By in Social Media, Social Networking, Twitter With | 4 Comments

    Twitter can be an amazing way to reach your ideal clients and build a relationship that makes them want to do business with you.  Twitter sends 13x more traffic with fewer followers than Facebook…If you do it right.

    But how do you know what to tweet?

    You DON’T want to end up with a Twitter account full of meaningless twatter no one cares about.  You know the tweets I’m talking about…

    “Meeting my girlfriends for a grilled cheese sandwich and fries.”  “Can this day get any worse?  I hate the rain.”

    Do your clients really want to read that stuff?  Probably not.

    What kind of tweets do you want to write?  The kind that make people click through to your website.  The kind that transition them from Twitter follower to paying client.  You want to write re-tweetable tweets.

    71% of tweets produce NO RESPONSE.  Only 23% get replies and a mere 6% get retweeted.

    But some Twitter superstars get re-tweeted all the time.  What’s their secret?

    The easiest way to write re-tweetable tweets if by letting other people do the hard work for you.

    Here’s what I mean…

    Thousands of people in your industry are blogging about topics your followers would love to know about.  All you have to do is locate those blogs and share them with your followers. (more…)

  • Ask Mirna: What criteria do you suggest people use to select a social media expert?

    Posted Oct 17th, 2010 By in Ask Mirna, Business, Social Media With | 5 Comments

    Question: There are so many pseudo social media experts out there, each with his or her “solution,” that it’s become overwhelming to identify the real McCoys. What criteria do you suggest people use? – Jim Taggart, LeadershipWorldConnect

    Answer: Thank you for asking a very important question, and for trusting me to answer it for you. I am asked this same question at least once a week.  Unfortunately, the real social media experts are buried under all the hype of the fake experts because the real ones don’t have time to go calling themselves experts so they can pitch you on why you should have 100K Twitter followers, and why you should hire them to do the job. The true authorities in any industry are not hard-selling 24/7. They are too busy strategizing, sharing, learning, educating, creating, experimenting, executing, testing, growing, and helping others thrive.

    It is difficult for me to answer this question without being too controversial or self-promotional.  However, my intent is to always educate and create awareness. Thus, the answer is not only based on my opinion, but also years of business experience and thousands of hours of research and execution to back it up.

    So, how do you weed out the pundits from the fakes?

    First, let’s define expert.  Here is how Wikipedia defines the word:

    “An expert is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain.”

    Having extensive knowledge about a topic beyond the average person makes you an expert.  Your skills training and credentials make you an expert.  Your years of experience and education make you an expert.  However, given the above definition, the word expert should not be a self-proclaimed title. This title should be earned and given by peers after a person has logged tens of thousands of hours, and the results should speak for themselves.

    Hence, your social media expert is NOT:

    • Someone who shows you how to use the latest feature on Facebook
    • An individual who tells you to just create pages on the major social networks
    • Your web designer or programmer
    • Your previous mortgage broker who has moved on to social media because it is the next hot industry
    • Your virtual assistant
    • Someone who is simply online
    • Someone who has five different types of businesses going at once to see which one makes the fastest buck

    Am I an expert in social media because I live and breathe the Web every day? It’s possible. However, I wouldn’t use that term.  I am a student of my work. I am constantly learning, experimenting, and educating.  My expertise and knowledge are put to the test every time I have a new challenge, a client, or a new project. If I can’t prove that I have some expertise when the situation calls, it doesn’t matter what I call or describe myself. (more…)

  • Case Study: One Entrepreneur Proves Listening on Twitter is the Key to Finding New Clients

    Posted Mar 29th, 2010 By in Case Studies, Social Networking, Twitter With | No Comments

    In this interview, Trinitie Kedrowski, an entrepreneur and a transcriptionist from Minnesota shows us why it pays to listen on Twitter. What’s the pay off? More clients!

    A few months ago Trinitie (@kedrowskitransc) replied to my tweet within minutes to offer her transcription services for my Social Web Success Blueprint program, and I became a new client under 15 minutes.

    I was really excited to interview Trinitie because with only a little over 160 followers, she proves that you don’t need thousands of followers to get business from Twitter.

    Let’s listen to how Trinitie gets her clients from Twitter.

    Check out Trinitie’s services at www.kedrowskitranscription.net. I already referred two people to Trinitie, and I will continue to do so.

    Thanks for reaching out Trinitie! Keep up your great Twitter tactic!

    I will be posting more case study interviews like this on a regular basis. If you are using social media successfully in your business and would like to be interviewed, please reach out to me. I love hearing social media success stories!

    You can also listen to other recent interviews below:

    Case Study: Dippin’ Dots’ Powerful Social Media Strategy Leads to One Million Fans on Facebook Case Study: One B2B Increases Business One Tweet at a Time

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