For modern business owners, sending out Christmas cards may seem like an old fashioned thing to do. In the past, doing business with customers was something that happened during face to face meetings, and relationships were built up over time.
Today’s business environment is much more fast-paced, and it’s possible to deal with a customer or a supplier over a long time without actually having met that person. Simply because the ways we do business have changed, it doesn’t mean that we should ignore the elements of building and maintaining relationships with the people and companies who have contributed to our success over the past 12 months.
Your business would die without its valued customers – it’s as simple as that. It takes a lot less effort and energy on the part of a business owner to keep a number of existing customers happy with your products and services than to have to find new ones. It’s a lot less expensive as well, and as a business owner you need to keep your eyes firmly on the bottom line when you are making decisions for your company. (more…)
And what was even more exciting was Visa’s invitation the following week, inviting me to be one of the expert mentors for their 100,000+ active member community. Of course, I accepted and anxiously waited for their announcement this week. Yeah! 
