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Given that most business takes place in a traditional office setting, few would say that the development of high-speed mobile internet in the form of 4G would be big news in the business world. High-speed mobile internet has been portrayed as great for media lovers who want to watch Netflix on the go, when in fact it is businesses that could benefit the most. Strange as it sounds, businesses now follow models which require flexibility—making 4G a godsend for startups and conglomerates alike. Here are 5 reasons why 4G will make a big difference in the business world, and why it could be a great addition for any business package.

1. Hire the best and brightest: even if they lives miles away

It is not always possible to get the best and brightest employees to move to where your office is located, but luckily the internet has enabled businesses to hire employees who can work remotely from home or on the go. 4G is important for such businesses who have employees working remotely, as it means that they can field video calls, process dense data sheets and bounce internet traffic whether they are at a coffee shop or on the train. Get get the best talent or to get the cheapest talent, you have to look further afield, and 4G makes that field of possibilities even larger.

2. Send your employees to your clients without losing productivity

If you need to send an employee out on assignment or to meet a client, days can often be wasted in transport and other unforeseeable circumstances all for the sake of one meeting. If your employee has a laptop, tablet or smartphone, plus access to 4G, they can work wherever they are. Productivity isn’t lost and you can be in constant contact with them from the moment they leave the office to the moment they return.

3. It makes for a great office back-up

If your fixed-line internet goes down, then it is always great to have a high-speed alternative that you can automatically connect to without any set-up or bother. Many businesses are now completely reliant on the internet: for example, many card machines use the internet or phone-lines to process credit card payments. If you are having problems with your service, then you can be comforted that you have a back-up to keep things running over while you get your main line fixed.

4. Helps customer-end interaction

4G isn’t just great on the business side of the business-consumer relationship: it also helps regular people better interact with businesses, which in turn makes them more money. If consumers have access to a steady and reliable high-speed network, they are much more likely to do things like shop online while on the go. It also means that businesses with a heavy online presence have more options when it comes to customer outreach. The proliferation of 4G is therefore great for businesses in a more abstract manner.

5. Deploy quick and fast

If you are moving office or are setting up a temporary office for working on a particular project (for example, if you work in construction), then 4G is great because you can have instant access to the internet in places where installing a fixed-line is either impossible or where installation will take a long time. Instead of being stranded without internet access, you can quickly and cheaply get online, helping your business move at your pace instead of the pace of broadband providers.

Guest Author:  This is a guest post by Sam, a freelance writer and a part-time blogger. She likes advanced technology and cool gadgets, this is why she chose clear 4g wimax for blogging this article.

In today's world, fierce competition exists between all companies that rely upon consumer purchases. Businesses in each separate realm battle each other for customers. Different auto insurance providers, grocery stores, and other types of businesses must compete in order to keep the revenue flowing in regularly. Without a doubt, the key to success for all companies is building customer loyalty. Customers who keep coming back to purchase more goods or services often prove invaluable for businesses. Such a fact cannot be forgotten or ignored.

One-Time Customers Versus Repeat Customers

For businesses, one-time customers generate relatively little revenue because they purchase goods or services once and almost never return. There is relatively little benefit for attracting a one-time sales transaction in comparison to repeat customers. Individuals who constantly shop with one retailer or business over the competitors are considered loyal customers. In reality, building such a relationship with customers that causes them to return for repeat purchases is not always a simple affair. No company should underestimate the effort required to succeed on this front.

Succeeding With Customer Loyalty

Undoubtedly, the single most important factor for increasing customer loyalty involves customer service. Consumers return to the businesses that treat themselves better than the other options. Employees who are properly trained in providing excellent service will benefit a company most. Every worker the consumer interacts with during a visit should provide hospitable and friendly service but nothing less than that. Sadly, some companies forgo this simple concept of capable customer service and see repeat customers dwindle quickly.

There are obviously other steps companies can take to succeed with customer service. For instance, offering products and services for reasonable rates often entices consumers to keep returning for more. Nobody wants to pay a fortune for the items they need, and most are unwilling to do so to begin with. Businesses that overcharge for items will quickly see customer loyalty evaporate and disappear. On the other hand, stores that set competitive and reasonable prices often see the best benefits from such a decision.

Other Options to Increase Customer Loyalty

Luckily, any company can take other steps to improve the loyalty of their customers and make them return repeatedly. Rewards programs, regular coupons, and seasonal promotions are a small sampling of features that entice consumers to stick with a particular company over the competition. A lot of businesses offer such features yet do so inefficiently. For obvious reasons, these programs and discounts must value the customer's needs over revenue goals. Customers do not return to businesses that want every last penny from them.

Loyalty Equals Long-Term Revenue and Success

In the end, loyal customers wind up acting as a long-term revenue source for companies. These consumers form the basis for success more often than not. No company succeeds by relying upon one-time or infrequent customers that do not identify with that particular company. Most owners and operators quickly realize the importance of making customers want to return frequently. Typically, only the best companies see thousands of repeat customers on daily, weekly, or monthly basis. Retailers that fail on this front quickly start losing money.

Thousands of companies rely upon customer loyalty for steady revenue and increased profits. In fact, the majority of businesses out there need consumers. A store that fails to sell enough goods or services will quickly fall victim to bankruptcy. Factors like customer service, value for goods, and rewards programs all factor into how likely a given customer is to return and stay loyal to a given company. For the most part, all corporations realize this fact and constantly strive to provide the best experience for consumers.

This guest article was written by the staff of SBA.com -- a site offering business resources for small business owners.

If you want to improve the reputation of your brand and gain more customers, you have to go to where the customers are. This concept may seem simple, but it’s something that many top companies are missing out on when it comes to engaging and creating relationships with new customers who will soon become loyal to their brand.

So where are customers spending the majority of their time today?

On social networks; they use social media to connect with friends, family, and even top brands each and every day. As a B2B company hoping to make valuable connections with other leading brands, it's critical to understand that social media is where the fish are biting.

By making your presence known in the right environment, you can create long-lasting relationships with other companies in social networks to expand the influence of your brand. The following tips will help your B2B company take the plunge into social media waters:

Put effort into profile pages

All profile pages for social media websites will ask you to input your basic information. But if you want to make your brand stand out amongst competition, you need to take it a step further.

For example, on LinkedIn, you’re provided with a perfect opportunity to input detailed information in your company profile that other businesses and professionals can check out to find out more about your brand.

Make sure to use clear descriptions, keywords, and up-to-date information regarding any recognitions and awards your company has recently received. Although a LinkedIn profile may seem unimportant, it’s your calling card when interacting with all other companies through social media.

Start a dialogue

After you have basic profiles set up on Facebook, Twitter, LinkedIn, and possibly Pinterest, you can't just sit back and wait for interested customers to come to you. While that would be nice, it's definitely not the way that branding works.

Instead, this is the time to reach out and start two-way conversations with potential customers. For example, you can use the handy search bar on Twitter to search for specific keywords that relate to your business niche. Once you uncover comments, conversations, and questions on Twitter surrounding those keywords, you can provide expert answers on behalf of your brand that will establish you as a leader in your industry.

To keep the conversation going, make it a point to always respond to questions, comments, and tweets posted to your social media profiles within at least 24 hours.

Become an expert in your industry

To expand on the point above, make sure that you are providing other companies with relevant, helpful information in every conversation you have in social media. Customers and businesses on the Internet all have one thing in common: they’re looking for information.

When your company can become a significant resource of information in social media, you'll quickly stand out as a top brand among competition.

When it comes to leveraging social media to market your B2B business, the time to act is now. Even if you already have a solid off-line and online marketing campaign in place, don't neglect the simple importance of social media marketing to represent your brand and create long-lasting customer relationships.

Guest Author: Sylvia is an online writer who enjoys writing about B2B business trends.