Tag Archives: Business

Every successful business must keep employees, executives, suppliers and customers in touch, empowering them to communicate on any device wherever they go. Modern digital collaboration tools are becoming more and more indispensable. What are some of the most popular solutions?

IT - BusinessBasecamp

A project management website, Basecamp features wiki-like text documents, to-do lists, calendars and milestones, time tracking, file sharing and messaging. The online software connects people to the files and project data that matter, keeping everything in one place. Basecamp is one of the most popular project management tools in the world.

Google Drive

This online office suite is offered by Google (free for individuals). Using a web browser, anyone can create and edit documents collaboratively; all files are stored online. Documents are saved automatically to avoid data loss. Users can create or import documents, spreadsheets, and presentations, and export them in numerous different formats. Multiple users can open and edit documents simultaneously.


This productivity tool tracks accomplishments and motivates employees using a daily email reminder. Team members on a project, using only email, can share and monitor their progress. Each morning, team members receive a digest of everyone's accomplishments from the prior day.

Unified Communications

This term refers to an all-encompassing collaboration suite, such as the Unified Communications and Collaboration (UCC) solution from Mitel Networks. Such a solution typically combines telephone service, messaging, presence services, and audio/video/web-conferencing. Thus all team members, regardless of location, have all possible communication methods available to them, from one provider.


This is a distributed code repository and version control system typically used by developers to store and manage code. GitHub allows team members to work on files simultaneously; the service keeps track of all files and file changes. The online software supports issue tracking to help manage bugs and customer problems. GitHub also features a wiki in which technical documents can be stored.


"Evernote makes it easy to remember things big and small from your everyday life using your computer, phone, tablet and the web." This software handles all types of information, which can be uploaded and shared with colleagues. Each bit of uploaded content becomes a note. Notes are organized into notebooks, which can be viewed by other people.

Google Groups

This service from Google affords discussion groups for people wishing to share common interests. Additionally, the service provides a gateway to Usenet newsgroups using the same user interface. As of 2013, a Google+ account is needed to access the Groups. The service functions as an unofficial archive (dating back to 1981) of all newsgroups.

The possibilities for online and mobile communication and collaboration are nearly unlimited -- truly an embarrassment of riches.

Social media has become a powerful platform for companies to promote their products and services. While many major corporations are using these channels to their potential, a majority of start-ups aren't completely aware of the possibilities. Just because you have a social media profile doesn't mean your profile is generating interest in your company or communicating the value you offer. The key to using social media platforms to your advantage is to identify which users to engage and then determine how to engage them. Here are 5 ways you can use social media to help promote your start-up.

social media for start-up

1.  Increase Brand Awareness

You'll need to have a cohesive brand before you even think of using social media for promotion. Once you've created a voice, designed a logo and constructed your message, you can use social media to build brand awareness. Studies show it can take 4 to 6 exposures with a brand within a short period of time for someone to recall the company name. The quicker you can get users to recall your brand, the quicker you can build trust.

2.  Promote New Products

Studies show 87 percent of all of the companies using social media use the platform to promote their products. If you're launching new products, you can post pictures and descriptions of these products to spark interest. Using social media to promote products is about engaging the customer and finding an original way to communicate value. ...continue reading

Owning a business can quickly drive you to insanity if you are not resourceful. With so many different business software tools available to help entrepreneurs automate some of the tasks involved in running a business, you can now be an entrepreneur and stay sane if you use these tools to your advantage. There are a number of different types of software programs that are designed for business owners in every industry that will help them expand and manage their current customer base. Here are 5 business software tools that you should rely on so that you can put your focus where it counts.

1. Quickbooks

If you are not quite big enough to hire a commercial accountant, you can keep your accounting expenses down by using Quickbooks. You do not have to take college accounting courses to learn the basics of accounting and file your forms. Enter invoice information, track your expenses, and prepare reports and financial statements easily with this advanced accounting tool.5 Business Software Tools to Help You Maintain Your Sanity ...continue reading