Social media is a wildly popular tool these days. Social media provides a unique, useful way to communicate with customers and clients, convey a brand and spread the message your business has to share. Many incredibly popular social media sites are available for marketing, like Facebook, Twitter and Google+. While you should definitely consider a social media presence on these popular sites, choosing some alternative options as well can help you to expand your brand in a really meaningful way. If you’re interested in using alternative social media for your own company, consider the options below to get started.
Instagram is a photo-sharing network, based primarily on mobile usage. Within the network you can capture, edit and filter both images and video. You can then share it with your followers, add hashtags to allow others to find you and interact with potential customers.
Start by creating an account, updating your bio with a link to the company website and adding an image representative of your brand. Then you can start sharing images, choosing to share things which are relevant to your existing marketing plans. Consider sharing photos of your work or products you have for sale. Take photos of clients receiving your services (with their permission of course) and remember to always add the most appropriate hashtags, making your images (and account) searchable. ...continue reading
Twitter is becoming one of the top social media networks for companies around the world. With over 500 million users, Twitter is a treasure trove of potential clients and connections worldwide for companies. Speedy and concise, tweets are continuously rolling out in major batches daily. However, with a limited character space per tweet and the prevalence of sub-par grammar and spelling, there are plenty of ways to make a bad impression through Twitter. With this list of dos and don’ts, a company can make the most of this revolutionary social platform and ultimately build a stronger online presence.
1. Showcase The Company’s Brand
Use the brand’s logo as the company’s Twitter profile picture. It’s a signature design that represents the company and helps it stand out from the millions of Twitter users, including other businesses. Add more of the company’s signature look by matching the Twitter profile background color with the profile picture. Not only is appearance important in attracting followers, but so is the bio part of the profile. Be sure to mention what the company’s goal is for social media networking with its followers and clients in the bio. Don’t just talk about the company itself; let the logo and the tweets tell followers what the company is all about.
2. Share More Than Company Promotions
Interact with your followers by sharing more than just the company’s newest products, services or specials. Tell the story of a funny moment that happened in the company’s morning meeting. Share photos of a company holiday party or birthday celebration for an employee. Tweet about or comment on positive, interesting news stories. However, remember to keep personal, deeper opinions and beliefs out of Tweets since the company should maintain a professional tone on its Twitter profile.
Most business professionals today realize social media has become a vital tool that can make or break a company’s success in the business arena. Knowing how to utilize social media to your advantage and using it as a means to communicate to your target audience can help you gain more clients, show your entrepreneurial talent, and your desire to make your mark in the business world today. As you contemplate your social media strategy, you would do well to take several points into mind:
Despite whatever your social media profile says about you and your company, your audience will be able to detect a phony persona and will call you out on it. Your customers will feel more brazen to point out your blunders and shortcomings because they are anonymous to you when posting online.
Just as you might experience with your own personal social media profile, you may not know what to say when you update your company’s page. You should avoid showing your boredom and uncertainty. Despite your creativity dry spell, you should continue to post on your social media profile.