Tag Archives: Blogging

A growing number of consumers turn to the internet on a daily basis. Most of them have it in their pockets via a mobile phone. Whether blogging for the sake of providing a place where readers can learn or discuss something, or to let people know what your store has to offer, having a web presence is now a necessity for most businesses. Consider five ways to increase traffic to your site:

Search engine optimization
Search engine optimization (SEO) is the practice of writing content that is optimally placed in the rankings of search engines. This is accomplished through the use of keywords. A keyword is the prompt used to find information about a topic. Keywords should be strategically placed within the text as they serve the purpose of the article. Some web hosting services offer user-friendly keyword density tools. ...continue reading

2 Comments

Are you clueless on how to blog for SEO? This beginner's guide will take you through simple steps on how to get your blog posts in tip top shape for when the search bots come crawling.

Why Blog for SEO?

There’s two very good reasons you should do this, which lead me to put together this beginner's guide on how to blog for SEO.

1. Since you’re already taking the time to write the blog, so you might as well know how to blog for SEO.

2. It will help drive extra traffic to your blog in the long term – which is why you’re blogging right?

How to Blog for SEO

First you should plan out your blog post. It might seem like extra work, but believe me it will make the whole process a lot easier. You can download the plan I used to prepare this blog for SEO here.

Topic – First you’ll need to decide on the topic you’ll be blogging about. Ideally it should be a trending topic or something you know is popular with your target audience. There’s no point writing about something no one’s interested in.

Keywords – Probably the most important consideration when tailoring your blog for seo is the keywords you’ll use. Once you’ve decided on your topic, the best way to select keywords is to head on over to the google keyword tool, which will show you a bunch of suggestions for the topic you enter. Ideally try to choose 2 or 3 phrases which have high search traffic and low competition. If you downloaded the plan I used for this post, you’ll see that the phrases I’ve selected are ‘blog for seo’, ‘how to blog’ and ‘beginner's guide’, which all have low competition and searches in the thousands. ...continue reading

Online entrepreneurs know that link building is one of the best ways to increase a site's rank in search engines and thereby generate more traffic. Despite understanding that link building is an essential component of search engine optimization, many business owners balk at the complicated and time-consuming task of getting well-respected sites to link back to their websites. These 10 tips will give you the guidance and tools you need to maximize the effectiveness of your link building efforts without wasting your time and resources.

  1. Check out what your competition is doing. Never underestimate the value of experience, expertise and most important, results. You can discover high-ranking competitors who target your same audience and then determine what their most effective links are.
  2. Focus on pages that already rank well for search engine queries you'd like to rank for. Pages that rank well for the keywords you’re using have successfully established themselves as authorities and thus are great pages from which to acquire links. Of course, in order to get a link from those pages, your link will have to add value to them.
  3. Investigate the age of prospective linking partners. One of the most significant factors in measuring the quality of a domain is how established it is. Simple queries using readily available free tools can show you how old a domain is, which is one factor in determining how established a website is.
  4. Keep the focus on quality. A few high-quality links will benefit you much more than a large number of mediocre ones. Concentrate on established, trusted domains with content that directly relates to your site and target audience.
  5. Use effective anchor text. If the words “click here” appear anywhere on your site, fire the person responsible! Internet users don’t need to be told where to click anymore, but search engine users do need to be able to find you; without meaningful anchor text, the chances of that are pretty slim.
  6. Provide superior content. The battle may always rage, but now more than ever content really is king, and sites that offer relevant, compelling copy are rewarded in many ways, including by attracting quality links organically.
  7. Submit your articles to article directories. Now that you have relevant, high-quality content, submit it to a directory where webmasters can post it to their own sites with a link back to you, driving traffic to your site and creating opportunities for the content to be picked up by trusted sites that bestow link authority.
  8. Become a blog commenter. Focus on blog posts that are directly related to your niche and offer commentary that is constructive and useful to the reader.
  9. Submit your content to social media sites. Tailor your headlines to individual sites for the best response; the idea is to inspire people so that they spread the word for you, generating quality links in the process.
  10. Network via email. Building partnerships with others in your niche can help grow your brand. When writing your email copy, use the same rules you would for articles on your site: Write an attention-grabbing headline and follow it with useful content that benefits the reader.

Guest Author: Randall Davidson is a co-founder of AudioTranscription.Org, a San Francisco-based audio transcription company that provides high quality general and business transcription services. Through founding and developing his audio transcription business, Randall has learned the importance of link building in order to increase search engine rankings and to drive traffic to his site.