Tag Archives: Blog

Today's business world is largely driven by sophisticated technology. Even the smallest of businesses can offer products and services on an international scale, which has been a boon for business owners. However, many consumers feel that business have lost the human touch, or the ability to relate to customers. Executives who wish to optimize business success should consider humanizing their brands.

Adding a human touch to your business doesn't need to be difficult. You can do so by paying close attention to the messages you send to consumers and to the marketing platforms you use. It also pays to build strong communications and relationships with customers. After all, consumers are more likely to patronize a business when they feel that they are more than just their pocketbooks. Keep the following in mind when working to humanize your brand, no matter how large or how small.

Think Through the Language Used in Marketing Messages

Crafting slogans and marketing messages presents a challenge to any business leader. In an increasingly technologically connected world, it's more important than ever before to make sure that marketing messages are both sophisticated and relatable. In other words, consumers should feel that they can relate to your messages without feeling that content has been dumbed-down.

Making marketing messages more relatable means choosing the right language. Avoid using impersonal pronouns, opting instead to use pronouns such as she, he, his and her in marketing messages. It's important that the consumer is reflected in advertising. Messages that focus only on products may seem cold. Remember that humans use your products and should be included in your marketing messages.

Evaluate Company Visuals

In addition to thinking through the wording of your marketing messages, you should also think carefully about visuals connected to your company. What sorts of illustrations, photos and videos do you use in connection with your company? Do these videos feature products and services or do they feature consumers? It's important that consumers see themselves reflected in the visuals used by your company.

Of course, most companies have brand-related images that consumers recognize. It's important to retain recognizable logos. However, consider using rich visuals with models or actors who reflect your consumer demographic. Many customers also enjoy seeing videos of a company's executives and employees. Consider posting videos that go behind the scenes of your business on a company blog.

Establish Strong Customer Communication Systems

Any business can use new technologies to stay in touch with customers. Building a profile on a social networking site or establishing a company blog is a great way to put a human face on your business. By creating a profile or blog, you can also attract consumer traffic to your website. You'll be able to draw in consumers and provide them with a way to contact your company.

Remember that it's important to clearly present company contact information on your website and on marketing materials. Consumers will be frustrated if they have no way to contact your business. To make the most of communication with customers, you should also establish a communications tracking system. Make a note of when communications were received from customers and when your company responded. Remember to respond in a personable, friendly tone. Always respond respectfully to your customers and they are sure to fall in love with the human side of your business.

What ways have you added a human touch to YOUR business?

Guest Author:  Dane Cross is a blogger and online marketer who writes extensively about trade show marketing. He is currently writing on behalf of Marler Haley.

 

Engaging in social media marketing is not quite as simple as posting frequently on Twitter and Facebook and hoping for the best. Social media professionals are constantly on the lookout for new ways to expand the online presence and brand image of their clients, but most also realize the value of utilizing outlets that have been around long enough to build up massive followings (like Facebook, which is currently pushing the threshold of 1 billion users). However, like any professional, those who engage in social media marketing need to fill their arsenal with the tools that are going to help them pull off their objectives without a hitch. So here are just a few must-have programs that no social media professional should operate without.

  1. Google Analytics. A stellar website and/or blog are the basis for any social media enterprise, so that is the best place to start with your social marketing efforts. And while the main job of the social media professional is to promote these online outlets for whatever a client is trying to peddle (goods, services, information, etc.), it is also important to track the effects your efforts are having. This could include following traffic, assessing ROI (upticks in fans, followers, and likes in response to marketing efforts), click-thru, page rank, and so on. Anyone engaging in search engine optimization, keyword customization, or any form of social media marketing should have a host of analytic tools, but Google's is one that you cannot do without.
  2. Gimp. Although posts, updates, and other forms of written content comprise the majority of most social media efforts, visual or graphic additions can also be important in a supplemental capacity (and for some outlets like Pinterest or Instagram, they are the main attraction). Your first inclination might be to shell out the dough for Photoshop (or other Adobe products like After Effects, if you want to create motion graphics). But there are equally useful forms of graphic editing software that you can get for free. And for the social media pro that is running an independent operation, saving money is a must. Gimp is open-source software that can deliver the graphics functionality you need without the cost of products like Photoshop.
  3. IconFinder. This is one of those programs that you don't necessarily need, but boy will it come in handy when you're creating content for clients and you want to provide links to their social media outlets so that visitors can "like" them or reach their many online profiles with just a click. If you're searching for a button for any social media outlet, this program will find them in spades.
  4. GanttProject. Part of running any successful business is managing workflow, and if you have yet to discover the joys of Gantt, now is the time. There are scads of management products out there to help you keep projects, clients, timelines, payments schedules, and so on in order, but GanttProject is widely recognized as one of the best, and considering that the download is free, it will make a good addition to your professional toolbox.
  5. Microsoft Office. Just because you can find a generic, open office download online doesn't mean you'll get the quality and compatibility that Microsoft products can provide. If you pay for no other software related to your business, don't forego the must-have programs offered by Microsoft and the many options they provide for the independent business person.

Guest Author:   Sarah Danielson is a contributing writer for Download Haus, where you can find Open Office download, along with other great free software.

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Are you clueless on how to blog for SEO? This beginner's guide will take you through simple steps on how to get your blog posts in tip top shape for when the search bots come crawling.

Why Blog for SEO?

There’s two very good reasons you should do this, which lead me to put together this beginner's guide on how to blog for SEO.

1. Since you’re already taking the time to write the blog, so you might as well know how to blog for SEO.

2. It will help drive extra traffic to your blog in the long term – which is why you’re blogging right?

How to Blog for SEO

First you should plan out your blog post. It might seem like extra work, but believe me it will make the whole process a lot easier. You can download the plan I used to prepare this blog for SEO here.

Topic – First you’ll need to decide on the topic you’ll be blogging about. Ideally it should be a trending topic or something you know is popular with your target audience. There’s no point writing about something no one’s interested in.

Keywords – Probably the most important consideration when tailoring your blog for seo is the keywords you’ll use. Once you’ve decided on your topic, the best way to select keywords is to head on over to the google keyword tool, which will show you a bunch of suggestions for the topic you enter. Ideally try to choose 2 or 3 phrases which have high search traffic and low competition. If you downloaded the plan I used for this post, you’ll see that the phrases I’ve selected are ‘blog for seo’, ‘how to blog’ and ‘beginner's guide’, which all have low competition and searches in the thousands. ...continue reading