Imagine you had a shop where you sold candy apples. And your shop was located in an area of town where there were a lot of other shop owners who also sold candy apples.
When people walked through your door to buy candy apples, you greeted them with this message:
“Welcome to Tracy’s Candy Apple Shop. We’re so glad you stopped by. Let us know how we can help you and by the way here try a sample of our delicious, crunchy candy apples. Oh and if you are looking or more candy apples, they sell them two doors down and across the street. You might find delicious, crunchy candy apples there as well.”
This sounds ridiculous…right? Well unfortunately I see too many business owners doing this exact thing on their website everyday. That is…sending people to other experts for their solutions.
As a webmaster I am often asked to create a page of links or to add some links to a resources page. Site owners so many times want to give their visitors or readers access to or referrals to other organizations, experts or associations where they can find out more information on a particular topic. (more…)



