Twitter, how I love thee! Twitter has truly been the best tool for connecting with some fascinating tweeps. One tweep, Imad Naffa (@imadnaffa), a civil engineer and small business owner caught my attention a couple of weeks when I read that one of his tweets was retweeted by Queen Rania of Jordan.  I mean come on, how often does that happen? If you look at @QueenRania‘s Twitter stream, you can see retweets are extremely rare, if any! [Read the full story on @markwschaefer's blog].

What caught my attention even more was how Imad was effectively using Twitter to increase brand awareness and grow his B2B business, NAFFA International in Fresno California.  He increased one aspect of his business by 25 percent in six months just by using Twitter.  Since Imad was already following me I sent him a direct message requesting to chat since I thought his story would be of interest to many B2B companies. For a while now, the big question has been:  “Does Social Media Work for B2B Companies?”  Imad and I say:  “Heck ya, it does!”  Right Imad?

Imad believes that the smartest peeps are using social media (aheeem …wonder if he was referring to me too? LOL).  Listen to what Imad has to say about social media and tell us what you think!

I will be posting more case study interviews like this on a regular basis. If you are using social media successfully in your business and would like to be interviewed, please reach out to me. I love hearing social media success stories!