Tag : authenticity

  • 3 Undeniable Ways to Turn Competitors into Enemies on Social Media Sites

    Posted Jun 18th, 2010 By in Business, Social Media, Social Networking With | 8 Comments

    Have you heard the old saying:  “Keep your friends close and your enemies closer?”  This was said by Sun-tzu , Chinese general and military strategist.  This proverb has been applied in business as well, but it seems that many people using social media for business are not following this motto.enemieson socialmediasites

    Here are three undeniable ways to turn competitors into enemies on social media sites:

    Imitating

    Being a copy-cat is the worst thing you can do for your business.  Instead of boosting business, you end up making enemies.  As I mentioned in my “3 Major Reasons You Shouldn’t Ignore Competitors on Social Networking Sites,” you should definitely observe what your competition does online so you leverage some opportunities, not stalk them and imitate their every social media tactic and idea.  Social media copy-cats do not succeed because they lack authenticity, uniqueness, and creativity. (more…)

  • 6 Essential Mindset Shifts for Social Media Success

    Posted May 19th, 2010 By in Business, Social Media, Social Networking With | 10 Comments

    Some businesses do now understand that adopting social media means changing their mindset on how they do business; however, I am surprised to see how many are still not aware what type of shift needs to take place, or are not willing to make the changes needed to succeed.

    On a daily basis, I hear many excuses from CEO’s and businesses owners on why they don’t want to use social media — “It is too time-consuming; we don’t have the resources; we don’t understand how it’s supposed to help the business; social media is for teens and techies; we don’t enjoy it; we have no idea where to start.”  Do these sound familiar?

    CEO’s and business owners must understand the philosophy which drives social media.  It is essential to first adopt the social media mindset by recognizing that the rules of marketing, advertising, public relations, and communication have changed.  It is also necessary to be open-minded and make changes in the way you communicate with customers because the social media revolution will not be going away. mind-set

    When deciding to incorporate social media in your business, using social media tools should be the last thing you think about (See the Looking Beyond Social Media Hype post).  In order to experience maximum benefit from social media, the process begins with a complete mindset shift.

    Here are the six essential mindset shifts that need to happen before a business participates in any form of social media: (more…)

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