What is Internet marketing?

Internet marketing (aka: e-marketing, online or web marketing) is the means of leveraging the Internet to communicate with prospects and customers.  It consists of social media, search engine optimization, pay-per-click advertising, banner ads, article marketing, e-mail marketing, affiliate marketing, etc.

What is search engine marketing (SEM)?

Search engine marketing is the form of Internet marketing that helps to increase the visibility of websites in the search engines, such as Google, Yahoo, and Bing.  It consists of search engine optimization (SEO) or organic listings, and pay-per-click advertising (paid placement or sponsored ads).

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