Category : Video Marketing

  • 5 Tips for SEO Video Marketing

    Posted Oct 8th, 2009 By in Search Engine Optimization (SEO), Social Media, Social Networking, Video Marketing, Viral Marketing With | 4 Comments

    These days, video is really growing on the Internet. Where text was once the content of choice, that’s not necessarily true anymore. Video and audio are becoming extremely popular and the fact that more people have faster Internet now means that videos can be more complex and longer than the 30 second bites from before.

    While video is an excellent way to show people what you do or promote your business, many don’t realize that videos can also boost traffic and increase SEO. Not sure how that works? Here are some tips for you.

    1. Choose your video site carefully. There are a myriad of video sites out there, but the bigger ones will give you more Google juice. Search engine optimization is key, so YouTube is a good place to start since it is already huge with the search engines.

    2. Make a meaningful video. While you can still gain traffic from a short, useless video, ideally you want something that will go viral. The more sites that pick up the video, the better. Humor is something that will always go over well and tends to get passed on, so if you can pull it off, this is a great way to go.

    3. Use tags. All video sites will let you fill in tags to describe the video, so use your keyword phrases in this section. This will help them come up in relevant searches, as well.

    4. Write a great description. This is what people will be looking at to decide if they want to watch your video or not. The description can have a main keyword phrase in it, but don’t overdo things. You’ll get the best results with subtlety.

    5. Write a killer title. Your video title should be something that makes people sit up and pay attention, but still include your main keyword. Remember that this is one of the best places to boost SEO, always with the right title.

    Video marketing isn’t new. How you use it for SEO is definitely a technique that is just starting to become popular, however. If you want to boost search engine rankings, you can start by creating some viral videos to drive links and traffic to your site.

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  • 5 Secrets to Viral Video Marketing

    Posted Sep 13th, 2009 By in Video Marketing, YouTube With | No Comments

    video_icon_fullMaybe you’ve tried video marketing and have had little luck, or perhaps you’re still thinking about getting into this rapidly growing area of marketing. Either way, knowing what makes a video go viral and end up spread out across the entire internet can help you create better content that will be shared and commented on everywhere.

    Why Videos Go Viral?

    1. They offer value. A really useful video will often end up being featured on various blogs and if you have really packed it with gems, some big names and gurus in the industry might even pick it up. The trick here is to make sure you give people something they can use immediately, as soon as they finish watching the video. Once they see what you’re giving away for free, you can make a pitch that is far more likely to be successful, or merely offer your URL at the end of the video for more information.

    2. They’re funny. Not all viral videos are funny, but let’s face it, pretty much everyone has seen the laughing baby now. When something makes you laugh, you tend to pass it on, particularly if it has you in stitches the whole time and is family friendly. While risqué humor might work for a specific audience, it’s going to have limited “pass it on” exposure.

    3. They’re short. Very rarely are you going to find a viral video that is longer than 30-60 seconds. People simply don’t pay attention to longer clips, so if you’re looking to create a video that will be passed on rapidly, keep it to a minimum.

    4. They have a gimmick. It’s amazing how many popular videos on YouTube use this technique, but it still works. People like something different, so if you do this, you’ll get plenty of attention. For example, one guy on YouTube shows off his amazing pottery skills, only to destroy his works of art at the end of each video.

    5. They have hot titles. You want your video title to be optimized for your keywords, but keep it exciting to the viewer. After all, you’re going to be in competition with millions of other videos, so yours needs to stand out. A shocking title will tend to grab more attention, so keep this in mind and steer away from the duller, more descriptive headlines.
    Video marketing is a good way to go in your business, but if no one ever actually watches the videos, then it is a complete waste of time. Make sure your videos have what it takes to go viral, then turn them loose and watch your brand become more popular and get more hits on your website.

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