Category : Twitter

  • How to Write Re-tweetable Tweets in 5 Minutes or Less

    Posted Nov 1st, 2010 By in Social Media, Social Networking, Twitter With | 4 Comments

    Twitter can be an amazing way to reach your ideal clients and build a relationship that makes them want to do business with you.  Twitter sends 13x more traffic with fewer followers than Facebook…If you do it right.

    But how do you know what to tweet?

    You DON’T want to end up with a Twitter account full of meaningless twatter no one cares about.  You know the tweets I’m talking about…

    “Meeting my girlfriends for a grilled cheese sandwich and fries.”  “Can this day get any worse?  I hate the rain.”

    Do your clients really want to read that stuff?  Probably not.

    What kind of tweets do you want to write?  The kind that make people click through to your website.  The kind that transition them from Twitter follower to paying client.  You want to write re-tweetable tweets.

    71% of tweets produce NO RESPONSE.  Only 23% get replies and a mere 6% get retweeted.

    But some Twitter superstars get re-tweeted all the time.  What’s their secret?

    The easiest way to write re-tweetable tweets if by letting other people do the hard work for you.

    Here’s what I mean…

    Thousands of people in your industry are blogging about topics your followers would love to know about.  All you have to do is locate those blogs and share them with your followers. (more…)

  • Mirna Bard to Speak on Social Media Strategy in Nuevo Vallarta, Mexico

    Posted Aug 26th, 2010 By in Social Media, Social Networking, Twitter With | 3 Comments

    Residents of Mexico are calling it a “Social Marketing Tsunami,” and I am calling it a well-deserved vacation, haha!  Tweet to be Heard, the international social marketing conference of the season will be held in Nuevo Vallarta, Mexico from October 21 to October 24, 2010.

    MexicoIf you want to learn everything you need to know about social media and you want to have a little fun doing it, then this is the conference to attend.  I will be sharing the stage with some great speakers:  Trey Pennington, Richard Snyder, William Michael, Victor Garcia and Lynne Barstow.

    I am extremely honored to be speaking at this spectacular event.  When I was invited through a direct message on Twitter a couple months ago, my reaction was purely selfish because I just thought about ocean, sand, sun – a mini-vacation in the tropics, yeah :D .  I mean come on, have you ever heard of a conference that plans for a siesta (a nap break) in the middle of the day, and all kinds of outdoor and evening activities planned through midnight?  Admit it, you would be a little selfish too if you were invited.  Right?  And, who says you can’t mix business with pleasure?

    Event director, Robert Dry is planning an amazing schedule that is attracting people from around the globe.  He hand-selected each speaker based on their knowledge and expertise in social media.  “I solicited input from my group of influencers by asking them who they considered to be gurus of social marketing and they came back to me with a small group of about eight well-known presenters that they would want to hear speak.  I did online research of each possible speaker’s Twitter posts, websites and other related accounts to further fine tune the list of speakers to just those that had an ÏT factor and extreme knowledge of the online world,” mentions Dry.

    I don’t want to give too much away.  If you are really tempted to join the fun, let the schedule help you make the decision: http://www.tweettobeheard.com.

    And by the way, if I wasn’t so transparent online, this amazing opportunity would not have come my way.  This is why it so essential for every business owner to make time for their online marketing.  You never know when the next tropical vacation, media coverage, or new customer opportunity is going to come along!

    Arriba! Arriba!

  • Ask Mirna: Are there any sites that offer updates about Facebook, LinkedIn, and Twitter?

    Posted Aug 3rd, 2010 By in Ask Mirna, Facebook, LinkedIn, Social Networking, Twitter With | 2 Comments

    Ask MirnaQUESTION:

    Hi Mirna.  Are there any sites that offer updates about Facebook, LinkedIn, and Twitter? I would like to stay in the loop with new things that come out, etc.  I thought I would pick your brain about some of your favorites. – Dawn P.

    ANSWER:

    Thank you for the great question Dawn.  As you know there are thousands of sites and many of them are very helpful.  Since I don’t have time to keep track of all of the sites that offer information on Facebook, Twitter, and LinkedIn, I normally like going straight to the source to get updates and accurate information.

    Here are some very helpful links for each of the networking sites that you asked about:

    Facebook  Business Page

    Facebook’s Blog

    Facebook’s Developer Blog (Although this is for developers, I still find great information sometimes.)

    You may also want to check All Facebook.

    Twitter’s Blog

    Twitter Status (The best way to get updates when the site is down, which seems like a lot lately.:D)

    Twitter for Business

    LinkedIn’s Blog

    LinkedIn for Developers

    You may also have seen my blog about LinkedIn. There are excellent training videos for every module of the site.

    I recommend to subscribe to the RSS of all these blogs so you can stay updated on all important information.  Also remember, all of these sites have a “help” section if you need any questions answered.

    Good luck!

    If you would like to get your questions answered by Mirna, please visit the Ask Mirna page.

  • Case Study: Mompreneur Grows Business by Using Twitter to Build Relationships

    Posted Jul 22nd, 2010 By in Business, Case Studies, Social Networking, Twitter With | 6 Comments

    “Social networking is still a luxury, and I don’t have time to use it for my business.” Does this sound familiar? This is the most common excuse I receive from entrepreneurs and clients. So, since we all have the same amount of hours in a day, how does Dawn Papandrea-Khan, a mompreneur of four kids under the age of six manage to run three businesses and make time to use social networking to grow her business?

    I met Dawn on Twitter last year and hired her for a few graphic design projects. Not only was I tremendously impressed by her work, but also by her dedication to make social networking work for her business. A couple of months ago, Dawn mentioned to me that 90 percent of her clients come from Twitter. So, I invited Dawn to share her story with my blog readers.

    Let’s listen to what she has to say in this 20-minute interview:

    To view Dawn’s work, you can visit her websites below:

    DPK Graphic Design – http://DPK-GraphicDesign.com

    DPK Virtual Assistant Services – http://DPK-VirtualAssistant.com

    Surfaces with Paint (NY Based Decorative Painting Biz) – http://SurfaceswithPaint.com

    Painter Mommy (My Everything Blog) – http://PainterMommy.com

    Here is also my blog post that Dawn mentions:  Top 50 Social Media Mistakes Made by Small Businesses

    I will be posting more case study interviews like this on a regular basis. If you are using social media successfully in your business and would like to be interviewed, please reach out to me. I love hearing social media success stories!

    Did this help you to see how entrepreneurs are using social networking to grow their business?  What was your takeaway from the interview?

  • Keeping an Open Mind When It Comes to Social Media

    Posted May 26th, 2010 By in Facebook, Social Media, Social Networking, Twitter With | 4 Comments

    Today the online world is atwitter with article after article insisting you must be on Twitter, have a presence on Facebook, and a profile on LinkedIn, not to mention have a blog and a YouTube channel and whatever other social media platforms are currently hot.

    What’s the bottom line?  What do you really need to do/have?

    Here’s my multi-part answer:

    First, one size does NOT fit all.  Your reasons for being on social media – to make friends, to network with potential clients, to create relationships with potential customers – and what “business” you are in – are you promoting a brand, book, cause or business? – have a great deal to do with which social media platforms would be best for you.

    Second, there’s the question of your personality.  I’m a writer, so blogging comes naturally to me.  But I actually believe in “less is more” when it comes to writing. Thus I love the 140-character limit of a tweet on Twitter for communicating certain information.

    Plus I’m disciplined – I have my Twitter strategy down to a system WITHOUT using any automated applications to “follow back,” for example.  Other people I know set a timer so that they don’t get sucked into the tweet world for longer than a set amount of time.

    Third, in terms of time, which social media activities are you most likely to keep up consistently and continually?  For example, when I’m deciding whether to follow someone back on Twitter, I look at the person’s tweets.  If he/she has only tweeted once every other month, I know that person is not a committed Twitter participant and I won’t follow back. (more…)

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