Social Media | Mirna Bard

Astonishing U.S. Social Media Usage Statistics – Are Americans Social?
Posted Aug 16th, 2011 By Mirna Bard in Social Media, Social Networking With | 4 Comments

I wanted to share this amazing infographic about social media usage in the United States. Check out these astounding stats, share away, and leave your comments below.

Source: AgentGenius is a rapidly growing real estate social media, tech, news, and opinion site built and designed by and for the on-the-go agent. Their mission is to be a positive force in the industry, led by people inside of real estate. They aim to keep you up to date on trends that we study closely in order to forecast what’s next on the horizon.

What do you think of these astonishing stats? Please leave your comments below.
Should You Follow Your Favorite Brands on Social Media Platforms?
Posted Aug 1st, 2011 By Mirna Bard in Social Media With | 3 Comments

Social media marketing is a booming trend, so it’s no wonder that it’s easier than ever to find all of your favorite brands on popular websites like Twitter and Facebook. Businesses of all sizes are relying on social media to improve customer communication since social networking is much more efficient and cost effective than communicating via the telephone or e-mail.

If you’re a customer that has a concern, question, or a comment, you can reach out to the majority of brands through social media in a matter of seconds. On top of that, since brands are relying on social media for marketing purposes, many top businesses are giving their customers rewards for following them on Twitter or liking them on Facebook.

Here are a few top benefits you can receive from following your favorite brands in social media:

1. You can be heard. Rather than sending an e-mail to a business or even participating in a survey, you can post your comment or tweet a response in just a few seconds. Since most businesses are new to the social media plunge, it’s likely that you’ll receive a response within a few hours or even a day to your question or concern.

On top of that, since Twitter is a public website, a business won’t want other customers to see a public customer concern that hasn’t been dealt with. If you’re posting on a public social media website, a business is much more likely to respond to you than if you just send an e-mail.

2. You can find out about special deals and contests. Brands are more excited than ever to use social media to promote specials, giveaways, and contests. Even mega brands like Verizon have leaned heavily on social media by using hashtags on Twitter to promote a series of giveaways to drum up sales from new customers.

If you have a favorite brand, it literally pays to stay in the know and use social media to take advantage of discount offers you can’t find anywhere else.

3. You can eliminate confusion. If you’re confused about a company’s new product or how to take advantage of a coupon, you can post a question on Facebook to receive a near immediate response. This is much more effective than visiting forums with answers from other Internet users.

Why rely on another customer’s speculation or perspective when you can go to the horse’s mouth and get your answer directly from the brand through social media? Even better, you won’t have to worry about staying on hold with a company for minutes on end to get the help you need.

4. You can become part of the bigger picture. Starbucks is one of the leading brands in social media, and they have taken the next step by introducing the forum My Starbucks Idea. The amazing thing about this forum is that customers are allowed to post their ideas and suggestions, and Starbucks actually listens.

This is a brilliant strategy on behalf of Starbucks. Customers everywhere are impressed that they are being heard by a large corporation, and Starbucks is getting great ideas for free that they can use for product development.

Guest Author: Bethany Ramos is an expert in Internet marketing and social media marketing, and she also co-owns her own e-commerce website, The Coffee Bump.
4 Important Ingredients in a Successful Social Commerce Campaign
Posted Jun 30th, 2011 By Mirna Bard in Social Media, Social Networking With | 1 Comment

What started as a mere trend several years ago has now evolved into its own culture. Social commerce is gaining popularity by leaps and bounds in the virtual world and shows no signs of slowing down. Selling products online was once reserved for major retailers with massive inventories and the selling power to reach the masses. Now, thanks to sites like eBay, web stores, and applications for social media platforms such as Facebook, anyone can market and sell their products online.

Having a successful social commerce campaign hinges on a number of factors. It’s not something you should venture into blindly without having done at least some minimal research. Although once you get your ecommerce campaign up and running, it can run on autopilot to some extent. However, there are certain areas in which you always have to be proactive instead of reactive when it comes to selling your products online.

Let’s take a look at the four most important ingredients in a successful social commerce campaign:

A Multifaceted Approach

Simply using one or two of the array of free social media tools available today won’t get you very far in your social commerce campaign. The key to making these tools work for your brand is not just using them, but using them in tandem with other avenues of marketing to gain maximum exposure. Add Facebook and Twitter widgets to your business website and blog. Add links to your website and blog to your Facebook Fan Page and Storefront and your Twitter account. Tweet about sales, promotions, new products and services. Blog about these events as well and announce the blog updates on your Fan Page. Let everything you do online reciprocate what you’ve already done, allowing the campaign to come full circle. (more…)
How to Succeed In Sales *Despite* The “Gift of Gab”
Posted Jun 23rd, 2011 By Mirna Bard in Business, Social Media, Social Networking With | 1 Comment

One of my favorite authors, Bob Burg let me borrow this great post. Remember, the same applies to social networking and anything else we do online as well. God did give us two ears and one mouth for this reason!

Yes, I heard it again; while a young kid talked endlessly, a person nearby, with a wink in his voice, commented that “he’ll be a good salesperson one day.”

As I grow older and wiser (first one a definite; second one debatable) I find there are fewer and fewer phrases that elicit within me a visceral negative reaction. That statement always does though.

I mean, think of it…it is based on the premise that a person who just incessantly talks and talks and talks…is a good salesperson.

I’ve asked countless people, “do you tend to buy from salespeople who simply yap non-stop about their product?” They always – yes, always (and often emphatically) – tell me “no.”

Yet, I still hear it. (more…)
The Important Psychological Components of Social Media
Posted May 12th, 2011 By Mirna Bard in Social Media With | No Comments

When it comes to social media, psychology has a lot to do with the success or failure of a business. This greatly affects how business owners market their services. Social media communities are increasing in popularity, and there is no end in sight to this trend. Because social media is prevalent in marketing, there are ways to take advantage of the psychology connection.

The Success of Social Media

Social media channels flourish because society needs them. They allow individuals to connect with others on personal levels. This provides a person with a sense of belonging. The concept of group membership is what social media is born from. Contributing to an important group discussion can make a person feel important and valued as a part of a community.

Creating interesting and enchanting content is the key to success in social media. The most effective content reaches people on emotional levels. An individual should feel a sense of connection to the product or service being presented. Marketing information should be engaging, relevant, and uncomplicated. It should also be displayed in a clear, simple, and logical manner. (more…)